by 卡塔尔世界杯常规比赛时间<\/em><\/p>\ngrowth is one thing, transformation another.<\/p>\n
growth is good. it\u2019s what most cpa firms want: growth in clientele. growth in revenue. growth in profit.<\/p>\n
marketing efforts tend to engender growth. but it\u2019s an incremental growth \u2013 a new client, then another, then a new service, then a bump in revenue.<\/p>\n
transformation is more than that. it engenders exponential growth \u2013 a host of new clients, a whole new set of services, a local reach rendered regional.
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\nfive steps to transformation<\/strong><\/p>\na transformation is an overhaul of a cpa firm business model. a recent aicpa cpa.com survey formulated a big, model-level picture by looking into hundreds of specific little pictures. the little pictures were snapshots of what businesses and cpa firms want from a business relationship.<\/p>\n
the big picture presented five interwoven steps to transformation.<\/p>\n
1. sell to buyers\u2019 challenges.<\/strong><\/p>\nthe survey found patterns in the challenges that clients and potential clients face and which cpa firms can alleviate. a lot depended on size.<\/p>\n
large companies want:<\/p>\n