{"id":79005,"date":"2020-09-18t12:00:46","date_gmt":"2020-09-18t16:00:46","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=79005"},"modified":"2020-09-20t19:59:02","modified_gmt":"2020-09-20t23:59:02","slug":"make-your-news-releases-worth-reading","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/09\/18\/make-your-news-releases-worth-reading\/","title":{"rendered":"make news, not noise"},"content":{"rendered":"

\"\"how to convince journalists to share your message.
\n<\/strong><\/p>\n

\u201ceither write something worth reading or do something worth writing about.\u201d \u2013 benjamin franklin<\/p><\/blockquote>\n

by steven e. sacks<\/i>
\nthe new fundamentals<\/i><\/a><\/p>\n

we are constantly frustrated by how much email enters our inbox daily.<\/p>\n

more: <\/b>have a real-life conversation<\/a> | exchanging knowledge has no downside<\/a> | political correctness or just common courtesy?<\/a> | syncing up for the covid era<\/a> | profit is not a mission<\/a> | confronting leadership: not such a bad thing<\/a> | new opportunities for a \u2018new normal\u2019<\/a> | is trust elusive?<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

but think about reporters and editors; they will receive hundreds of news releases every day.<\/p>\n

like sifting through resumes submitted online, after a while they all read the same with the usual puff words like \u201cvaluable,\u201d \u201cleading-edge,\u201d \u201cbest in class,\u201d etc. like a speech, one way to lose your audience is hackneyed expressions or business-speak that follows an eye-catching headline.<\/p>\n

want your message about your firm to be impactful? your first step is to be economical with words that convey a clear message that can be easily scanned (usually the first 50 to 100 words will achieve this) and absorbed in short order.<\/p>\n

your ultimate goal is to deliver your news releases through the most effective channels to get the most (and most influential) pairs of eyes to receive it and appropriately respond.<\/p>\n

the approach to absorbing information today is to scan. no longer is every word read. using bullet points and appropriate bolding of key words will ensure that what is viewed first and briefly will pique enough interest for a complete reading to be made.<\/p>\n

and don\u2019t forget when you write to your audience, create a thought-provoking angle to your pitch, make sure you have verifiable facts, avoid the snake oil salesman approach, and strategically and accurately incorporate quotes to validate your information.<\/p>\n","protected":false},"excerpt":{"rendered":"

how to convince journalists to share your message.<\/strong>
\nby steven e. sacks<\/em>
\nthe new fundamentals<\/span><\/i><\/a><\/p>\n","protected":false},"author":1892,"featured_media":50100,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,1908,3120,3002],"tags":[],"class_list":["post-79005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-management","category-pro-member-exclusive","category-special"],"acf":[],"yoast_head":"\nmake news, not noise - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" 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