{"id":78662,"date":"2020-08-19t12:00:51","date_gmt":"2020-08-19t16:00:51","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=78662"},"modified":"2020-08-19t19:00:44","modified_gmt":"2020-08-19t23:00:44","slug":"are-you-botching-your-first-impression","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/08\/19\/are-you-botching-your-first-impression\/","title":{"rendered":"are you botching your first impression?"},"content":{"rendered":"

\"\"three steps to the perfect elevator pitch.<\/strong><\/p>\n

by ty hendrickson<\/span><\/i><\/p>\n

eight seconds. that\u2019s all the time that you have to catch someone\u2019s attention and draw them in before they become disinterested in you and your conversation.<\/p>\n

more: <\/b>maybe the pandemic isn\u2019t all bad<\/span><\/a> | <\/span>the no. 1 reason accountants fail to build advisory practices<\/span><\/a> | <\/span>the real problems created in a remote workforce<\/span><\/a> | <\/span>can you really grow without adding clients?<\/span><\/a> | <\/span>4 reasons to welcome rejection<\/span><\/a>
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the human attention span has dropped recently from 12 seconds down to a whopping eight whole seconds. sadly, a goldfish now has a longer attention span than humans at nine seconds. for accountants who are working furiously to grow a practice through networking, this presents several challenges.
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\nnetworking and building relationships are such a vital part of growing an accounting practice. yet, i find so many individuals have never given a thought to their answer to one of the very first networking questions, \u201cwhat do you do for a living?\u201d so many times, i hear, \u201ci\u2019m a cpa.\u201d are you guilty of this answer? don\u2019t worry if you are because you aren\u2019t alone. this is the typical answer at every networking event.<\/p>\n

now think about the eight-second attention span that i mentioned earlier. do you think your precious eight seconds were used wisely? did you say anything to pique the interest of the person you are speaking with by telling them that you are a cpa? put yourself on the receiving end; would you be dying to hear more and engage in a conversation? the answer is no. by the time you have finished those three simple words, \u201ci\u2019m a cpa,\u201d the person you are speaking with has already lost interest.<\/p>\n

now more than ever, it\u2019s incredibly important to have a powerful introduction and fine-tune your conversational skills. with limited interactions in the new business economy, you can\u2019t afford to waste a single eight seconds. to draw someone in and create an engaging answer to this question, \u201cwhat is it that you do for a living?\u201d you have to prepare a detailed, yet concise elevator pitch.<\/p>\n

elevator pitches can get a bad rap as a sales tool, but your elevator pitch is such a powerful tool to have in networking situations. the best elevator pitches are well thought out, practiced, condensed and perfected so that they roll right off of your tongue in conversation. the best elevator pitches contain these three sections:<\/p>\n

1. what do you do? <\/strong><\/p>\n

let\u2019s start with what you do. so many people confuse what they do with their title. what you do is not \u201ci\u2019m a cpa.\u201d that doesn\u2019t tell the other person anything. your answer should have a clear explanation of precisely what you do. examples include:<\/p>\n