concerns about the future.<\/li>\n<\/ul>\nin other words, clients have more important things to do than keep track of financial matters.<\/p>\n
and they’re willing to pay for the freedom to stick to their core business.<\/p>\n
the trick\u2026<\/strong><\/p>\na new study issued by the aicpa’s cpa.com finds that clients are willing to pay more for more services. among small businesses, the study finds potential for a 31 percent growth in revenue to accounting firms. among mid-size businesses, the potential is 11 percent.<\/p>\n
the trick, then, is to identify what additional services clients are willing to pay for.<\/p>\n
after interviews with 650 business leaders, the study finds:<\/p>\n
\n- 19 percent want help with planning for growth and expansion.<\/li>\n
- 18.6 percent want expert financial insights.<\/li>\n
- 18.2 percent want help with cash flow and minimizing overhead costs.<\/li>\n
- 17.4 percent want cpas to help them comply with laws and regulations.<\/li>\n
- 17.4 percent want relief from the burden of accounting\/finance matters.<\/li>\n
- 16.6 percent want advice on maximizing profit margins.<\/li>\n
- 14.6 percent want their accounting firm to help maintain quality and efficiency.<\/li>\n
- 12.2 percent says their firm could help attract and retain top talent.<\/li>\n
- 12.2 percent see the possibility of help with technology.<\/li>\n<\/ul>\n
of all the above, only 10.5 percent thought they were paying too much for accounting services. more than twice that many are willing to pay more for more service.<\/p>\n
in other words, the untapped business \u2014 the potential revenue \u2014 is huge\u2026 but not in traditional tax, accounting, and bookkeeping services.<\/p>\n
here\u2019s an inexplicable paradox from the study: while 64 percent of accounting firms say they conduct assessments of client needs and offer tailored recommendations for new services, only 40 percent of clients say their accounting firms have made such an assessment.<\/p>\n
in other words:<\/p>\n