{"id":78451,"date":"2020-08-05t14:45:04","date_gmt":"2020-08-05t18:45:04","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=78451"},"modified":"2021-07-21t11:15:16","modified_gmt":"2021-07-21t15:15:16","slug":"5-firm-leaders-on-how-covid-19-is-changing-their-thinking","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/08\/05\/5-firm-leaders-on-how-covid-19-is-changing-their-thinking\/","title":{"rendered":"re-thinking today\u2019s firm with five global leaders"},"content":{"rendered":"

are you building a cathedral or merely breaking stones?<\/strong><\/p>\n

\"\/\/www.g005e.com\/2020\/08\/05\/5-firm-leaders-on-how-covid-19-is-changing-their-thinking\/\"<\/a>
new imperatives, from the u.s. to spain, australia, and back:<\/strong> mcconnell, fay, tomasi, and majchrzak.<\/figcaption><\/figure>\n

by bill penczak<\/span><\/i><\/p>\n

the combination of the summer doldrums and the covid shutdown has provided some firm leaders pause to get in touch with their right-brainedness.<\/p>\n

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more marketing in the covid era:<\/strong>\u00a05 things your firm should do differently this summer\u00a0<\/a>|\u00a0do you have the guts to beat the covid crisis?<\/a> |\u00a0how to inoculate your firm against covid competition<\/a> |\u00a0\u2018found money\u2019 delights clients<\/a> |\u00a0don\u2019t buy a rolodex, buy a process<\/a> |\u00a0the three r\u2019s for beating the corona crisis<\/a> |\u00a06 reasons why your marketing sucks<\/a> |<\/p>\n

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these are difficult times for the economy and the industry, and while some firms hope to return to the good old days, covid and other societal changes may cause a long-overdue sea change in the accounting industry, which has been doing the same thing the same way for more than 100 years.<\/p>\n

sometimes it takes a catastrophe to spur fundamental change, and that’s what we’re seeing today.<\/p>\n

read more →<\/a><\/p>\n