{"id":78437,"date":"2020-08-04t11:00:02","date_gmt":"2020-08-04t15:00:02","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=78437"},"modified":"2023-10-05t09:19:50","modified_gmt":"2023-10-05t13:19:50","slug":"what-clients-want-from-tech-advisors","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/","title":{"rendered":"what clients want from tech advisors"},"content":{"rendered":"

the top ten ‘soft’ factors small business owners are looking for before they buy.<\/strong><\/p>\n

\"\"<\/a><\/p>\n

by laurie mccabe<\/em>
\nsmb group<\/a><\/em><\/p>\n

the best small- and medium-size business know that strong financial planning is essential for survival and growth \u2013 especially these days when they’re looking for ways to automate financials, streamline planning and budgeting operations, and provide the visibility they need to steer their businesses through changing market conditions.<\/p>\n

more on tech:<\/strong> covid-19 sparks creative new business models and strategies<\/a> | how to add visuals to a message in ms teams<\/a> \u00a0| how your new car could double as a doctor<\/a> \u00a0| composing text messages in ms teams<\/a>\u00a0| house oks $100 billion for rural broadband<\/a> | when covid \u2018got real\u2019<\/a> |\u00a0the covid outlook: a long, slow climb back to recovery<\/a>\u00a0| composing chats and posts in ms teams<\/a>\u00a0| free service makes better passwords<\/a> |<\/p>\n

\"goprocpa.com\"exclusively for pro members.\u00a0<\/strong>log in here<\/a>\u00a0or\u00a02022世界杯足球排名 today<\/a>.<\/p><\/blockquote>\n

the good news for accounting firms is that smbs are increasingly turning to cloud-based financial solutions that can give them robust capabilities without the hassles of deploying and managing hardware, software, and infrastructure in house. cloud solutions provide continual access to real-time, consistent information, frequent updates, and continuous innovation. while erp cloud adoption has trailed in other areas, it\u2019s poised to catch up quickly as businesses get more comfortable with the cloud model.<\/p>\n

<\/p>\n

\"\"<\/p>\n

smbs tend to start with a shortlist of solutions based on functionality. and then some may move quickly to the softer side \u2013 qualities that are usually more difficult to quantify than things such as features and price. but those qualities can often make or break the client’s satisfaction with the solution you ultimately select with them.<\/p>\n

 <\/p>\n

at the end of the day, clients want to work with a provider they can trust\u2014one that will work with them to ensure that they\u2019re getting the results they need will their company navigate through change and uncertainty.<\/p>\n

smb clients are asking,\u00a0does the technology provider:<\/p>\n

1 \u2013 listen to understand their business requirements?<\/strong> every business has unique issues and priorities. providers should take the time to thoroughly understand the client’s particular issues and priorities.<\/p>\n

2 \u2013 answer all of their questions?<\/strong> this sounds like it should be a given, right? but the number one way that clients say vendors can improve the purchase experience is by doing a better job of answering questions. in the case of financials, their entire business will rely on the solution\u2014making it doubly important for providers to provide easy to understand answers to all of their questions about the solution, business practices, pricing, security, and any other questions they may have so they aren\u2019t left with any nagging doubts.<\/p>\n

3 \u2013 connect them to reference customers?<\/strong> clients are asking providers to connect them with companies similar to their own so they can get first-hand insights about their experiences with the solution. of course, they\u2019ll want to check customer ratings on online sites as well.<\/p>\n

4 \u2013 have a positive company culture?<\/strong> check sites such glassdoor.com to see what employees are saying about the company. an accounting firm or tech vendor that cares about and values employees is also more likely to have the same perspective about its customers. and happy employees are much more likely to go the distance for their customers.<\/p>\n

5 \u2013 speak the language of finance fluently?<\/strong> having a good percentage of cpas, cfos, and finance professionals on staff ensures that the provider not only \u201cspeaks finance\u201d but also understands how to build solutions tailored to the requirements of financial users.<\/p>\n

6 \u2013 have endorsements from financial standards bodies,<\/strong> such as the aicpa (in the u.s.), or the international federation of accountants company (outside of us)? these bodies set high standards for accounting software that help ensure peace of mind.<\/p>\n

7 \u2013 offer an easy to understand, comprehensive contract?<\/strong> contracts should include service-level guarantees that spell out minimum acceptable performance levels uptime, response time, and other performance variables. they should also include data security and business continuity provisions, such as certifications that validate security, backup and business continuity procedures, and data ownership and return processes. the provider should also be able to make adjustments as needed to conform to client security requirements and clarify their liability for any damages due to security breaches.<\/p>\n

8 \u2013 provide a clear roadmap to the future?<\/strong> the only constant is change, and innovation will provide clients with a competitive edge. clients are examining accounting firms are modernizing reporting and analytics; improving mobile and integration capabilities; and using artificial intelligence and machine learning, natural language processing, and other technologies to get more value from the solution.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

9 \u2013 have an active, robust partner ecosystem?<\/strong> no one vendor can do it all for any business. but engaged vendors can fill in the gaps with complementary services and products, such as planning, implementation, integration, customization, onsite support, and more.<\/p>\n

10 \u2013\u00a0 make it easy to figure out where the buck stops?<\/strong> clients want to avoid finger-pointing issues down the road by choosing a provider that clearly defines roles and responsibilities.<\/p>\n

perspective<\/strong><\/p>\n

many cloud-based financial management vendors are vying for clients. assessing functionality and price may be where clients start their evaluation process, but it doesn’t end there.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

the top ten ‘soft’ factors small business owners are looking for before they buy.<\/strong>
\nby laurie mccabe<\/em>
\nsmb group<\/a><\/em><\/p>\n","protected":false},"author":2888,"featured_media":53996,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2779,2741,1363,3120,2306],"tags":[3445,3447],"class_list":["post-78437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-charts-graphs","category-checklist","category-featured","category-pro-member-exclusive","category-tech-and-fintech","tag-ai","tag-artificial-intelligence"],"acf":[],"yoast_head":"\nwhat clients want from tech advisors - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"what clients want from tech advisors - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-04t15:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-05t13:19:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/02\/cpa-trendlines-logo-square-e1467216200269-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"136\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"laurie mccabe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"laurie mccabe\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/\"},\"author\":{\"name\":\"laurie mccabe\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/d5c535c27e2c2adf4bc9d4a4b81a5ff1\"},\"headline\":\"what clients want from tech advisors\",\"datepublished\":\"2020-08-04t15:00:02+00:00\",\"datemodified\":\"2023-10-05t13:19:50+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/\"},\"wordcount\":865,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/02\/laurie-mccabe-smb-group.jpg\",\"keywords\":[\"ai\",\"artificial intelligence\"],\"articlesection\":[\"charts & graphs\",\"checklist\",\"featured\",\"pro member exclusive\",\"tech and fintech\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/\",\"url\":\"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/\",\"name\":\"what clients want from tech advisors - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"primaryimageofpage\":{\"@id\":\"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/#primaryimage\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/02\/laurie-mccabe-smb-group.jpg\",\"datepublished\":\"2020-08-04t15:00:02+00:00\",\"datemodified\":\"2023-10-05t13:19:50+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/\"]}]},{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/#primaryimage\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/02\/laurie-mccabe-smb-group.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/02\/laurie-mccabe-smb-group.jpg\",\"caption\":\"mccabe\"},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"charts & graphs\",\"item\":\"\/\/www.g005e.com\/category\/charts-graphs\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"what clients want from tech advisors\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/d5c535c27e2c2adf4bc9d4a4b81a5ff1\",\"name\":\"laurie mccabe\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/02\/laurie-mccabe-smb-group-201x201.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/02\/laurie-mccabe-smb-group-201x201.jpg\",\"caption\":\"laurie mccabe\"},\"description\":\"laurie mccabe\u00a0brings more than 20 years of experience in the it industry to her current role at smb group.\",\"url\":\"\/\/www.g005e.com\/author\/laurie-mccabe\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"what clients want from tech advisors - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/","og_locale":"en_us","og_type":"article","og_title":"what clients want from tech advisors - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2020-08-04t15:00:02+00:00","article_modified_time":"2023-10-05t13:19:50+00:00","og_image":[{"width":200,"height":136,"url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/02\/cpa-trendlines-logo-square-e1467216200269-1.png","type":"image\/png"}],"author":"laurie mccabe","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"laurie mccabe","est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/"},"author":{"name":"laurie mccabe","@id":"\/\/www.g005e.com\/#\/schema\/person\/d5c535c27e2c2adf4bc9d4a4b81a5ff1"},"headline":"what clients want from tech advisors","datepublished":"2020-08-04t15:00:02+00:00","datemodified":"2023-10-05t13:19:50+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/"},"wordcount":865,"commentcount":0,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"image":{"@id":"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/02\/laurie-mccabe-smb-group.jpg","keywords":["ai","artificial intelligence"],"articlesection":["charts & graphs","checklist","featured","pro member exclusive","tech and fintech"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/","url":"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/","name":"what clients want from tech advisors - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"primaryimageofpage":{"@id":"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/#primaryimage"},"image":{"@id":"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/02\/laurie-mccabe-smb-group.jpg","datepublished":"2020-08-04t15:00:02+00:00","datemodified":"2023-10-05t13:19:50+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/"]}]},{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/#primaryimage","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/02\/laurie-mccabe-smb-group.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/02\/laurie-mccabe-smb-group.jpg","caption":"mccabe"},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2020\/08\/04\/what-clients-want-from-tech-advisors\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"charts & graphs","item":"\/\/www.g005e.com\/category\/charts-graphs\/"},{"@type":"listitem","position":3,"name":"what clients want from tech advisors"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/d5c535c27e2c2adf4bc9d4a4b81a5ff1","name":"laurie mccabe","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/02\/laurie-mccabe-smb-group-201x201.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/02\/laurie-mccabe-smb-group-201x201.jpg","caption":"laurie mccabe"},"description":"laurie mccabe\u00a0brings more than 20 years of experience in the it industry to her current role at smb group.","url":"\/\/www.g005e.com\/author\/laurie-mccabe\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/78437","targethints":{"allow":["get"]}}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/2888"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=78437"}],"version-history":[{"count":2,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/78437\/revisions"}],"predecessor-version":[{"id":117789,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/78437\/revisions\/117789"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media\/53996"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=78437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=78437"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=78437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}