{"id":78377,"date":"2020-10-01t11:00:18","date_gmt":"2020-10-01t15:00:18","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=78377"},"modified":"2020-10-02t04:48:54","modified_gmt":"2020-10-02t08:48:54","slug":"how-incentives-for-business-development-should-work","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/10\/01\/how-incentives-for-business-development-should-work\/","title":{"rendered":"how incentives for business development should work"},"content":{"rendered":"

\"businessman<\/a>reward effort, not just closing.
\n<\/strong><\/p>\n

by marc rosenberg<\/i>
\nthe rosenberg practice management library<\/i><\/a><\/p>\n

most firms over $5 million have incentives in place for staff to bring in business. oddly, there is a tremendous disparity from firm to firm in how their incentive plans work. more on this later.<\/p>\n

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only 20 percent of cpa firm partners are effective at bringing in business. this means that 80 percent are not<\/strong> effective at selling. that\u2019s a pretty low batting average. if partners are this bad at it, think what staff\u2019s<\/strong> experience must be like!
\n read more →<\/a><\/p>\n