{"id":78376,"date":"2020-09-24t12:35:29","date_gmt":"2020-09-24t16:35:29","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=78376"},"modified":"2020-09-28t19:55:12","modified_gmt":"2020-09-28t23:55:12","slug":"how-marketing-consultants-help-cpa-firms","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/09\/24\/how-marketing-consultants-help-cpa-firms\/","title":{"rendered":"is it time to hire a marketing consultant?"},"content":{"rendered":"
<\/a>four questions to ask yourself first, plus 10 more things to know. by marc rosenberg<\/em> <\/i>many firms struggle with revenue growth for many years and then, reach the point when reality sets in: the partners recognize they don\u2019t have the skills or the desire to be active and effective at business development.<\/p>\n <\/p>\n more: <\/b>how and why to hire a marketing director<\/a> | marketing plans and why you need one<\/a> | working business development into your day<\/a> | how marketing systems produce business growth<\/a> | 6 keys to developing new client prospects<\/a> | protect and grow existing clients<\/a> | 19 takeaways from the history of cpa firm practice development<\/a> many of these firms decide to hire a marketing consultant to jump-start their marketing and get them on a path to growth.<\/p>\n <\/p>\n does this mean every public accounting firm should rush out and hire a marketing consultant? absolutely not. the decision should be carefully thought out.<\/p>\n here are some questions that firms should ask before investing in a marketing consultant:<\/strong><\/p>\n \u201cgosh, this marketing consultant is creative. the ideas proposed seem weird and kind of crazy. but what do i know about marketing? next to nothing! so what the heck, we\u2019ll give it a shot, throw some big bucks at it, cross our fingers and hope for success, even though we are skeptical.\u201d<\/p>\n if this is how you are thinking, your investment in the consultant will most likely be very disappointing.<\/p>\n many marketing consultants help cpa firms \u201cprofessionalize\u201d their practice development function by serving as the firm\u2019s outsourced marketing department. the marketing consultant focuses on implementation, and most of the marketing tasks are completed by the consultant\u2019s team.<\/p>\n the consultant asks the cpa firm to get involved in the practice development program where the rubber meets the road, when an opportunity occurs to expand an existing relationship, pursue a referral, or develop and build a relationship with a prospective client.<\/p>\n the result should be the delivery and implementation of practice development plans that are suitably scaled and customized for each firm.<\/p>\n the benefits and features that cpa firms should expect from their marketing consultant include these:<\/strong><\/p>\n a good way for your marketing consultant to start: a practice development audit<\/strong><\/p>\n to get started, many marketing consultants conduct a marketing audit. this is a systematic approach to diagnosing the strengths and weaknesses of the cpa firm\u2019s marketing activities. the audit usually culminates with a comprehensive 24-month growth and development plan that incorporates a specific schedule and budget to implement recommended suggestions for growth and profitability.<\/p>\n in gathering information for the practice development audit, the consultant<\/strong><\/p>\n the audit should culminate with results and recommendations, which are prioritized with the firm. recommendations should be customized based on the consultant\u2019s understanding of the firm.<\/p>\n lead generation<\/strong><\/p>\n marketing consultants can help generate leads. a lead generation campaign builds slowly and courts the firm\u2019s target prospects methodically. the consultant\u2019s goal is to successfully position the cpa firm personnel in front of prospective clients through a series of telemarketing calls and other tactics. over time, this positioning matures into deeper relationship building and culminates with the acquisition of new clients.<\/p>\n lead generation campaigns can include some or all of the following:<\/strong><\/p>\n make rapport-building phone calls, which gradually evolve into a long-term nurturing strategy.<\/p>\n
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\ncpa firm growth: keys to practice development<\/a><\/span><\/em><\/p>\n
\nexclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n\n
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