{"id":78374,"date":"2020-09-10t12:00:59","date_gmt":"2020-09-10t16:00:59","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=78374"},"modified":"2020-09-11t16:25:32","modified_gmt":"2020-09-11t20:25:32","slug":"marketing-plans-and-why-you-need-one","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/09\/10\/marketing-plans-and-why-you-need-one\/","title":{"rendered":"marketing plans and why you need one"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/plan-word-shows-guidance-or-business-planning_mkkm2qpu.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-51146\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/plan-word-shows-guidance-or-business-planning_mkkm2qpu-424x385.jpg\" alt=\"maze with word &quot;plan&quot; at the center\" width=\"385\" height=\"350\" \/><\/a>how it differs from a strategic plan.<\/strong><\/p>\n<p><i>by marc rosenberg<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/product-category\/marc-rosenberg\/?orderby=title-desc\"><i>the rosenberg practice management library<\/i><\/a><\/p>\n<p>sorry for those of you who have absolutely no interest in football, but a marketing plan is as important as a football team\u2019s game plan for the week. it&#8217;s a blueprint for how to win the game: how much passing versus rushing, working on the opponent\u2019s weaker players by name, running left versus right, short passes versus long passes, who plays on which plays, and so on.<\/p>\n<blockquote><p><b>more: <\/b><a href=\"\/\/www.g005e.com\/2020\/08\/27\/how-to-manage-the-practice-development-function\/\">how to manage the practice development function<\/a> | <a href=\"\/\/www.g005e.com\/2020\/08\/16\/how-to-brand-and-differentiate-your-firm\/\">how to brand and differentiate your firm<\/a> | <a href=\"\/\/www.g005e.com\/2020\/05\/29\/why-consultative-selling-works\/\">why consultative selling works<\/a> | <a href=\"\/\/www.g005e.com\/2020\/04\/17\/how-not-to-develop-your-practice\/\">how not to develop your practice<\/a> | <a href=\"\/\/www.g005e.com\/2020\/03\/09\/does-your-firm-recognize-all-its-skills\/\">does your firm recognize all its skills?<\/a> | <a href=\"\/\/www.g005e.com\/2019\/12\/28\/how-specializing-makes-marketing-easier\/\">15 powerful niche marketing practices<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00\"><a style=\"color: #b79c00\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2020\/09\/10\/marketing-plans-and-why-you-need-one\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>a marketing plan is a comprehensive written document outlining<\/p>\n<ol>\n<li>the firm\u2019s practice development activities within a set time frame<\/li>\n<li>goals and action steps necessary to achieve the firm\u2019s targeted revenue growth<\/li>\n<li>the best use of the firm\u2019s resources<\/li>\n<li>the partners&#8217; preferences in terms of what they are willing and not willing to do. examples: how active the partners agree to be in selling and advertising, use of internal personnel rather than relying on outsiders like marketing consultants, and whether they prefer to be generalists or specialists<\/li>\n<li>a budget for the firm\u2019s investment in practice development activities<\/li>\n<\/ol>\n<p> <a href=\"\/\/www.g005e.com\/2020\/09\/10\/marketing-plans-and-why-you-need-one\/#more-78374\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/plan-word-shows-guidance-or-business-planning_mkkm2qpu.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-51146\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/plan-word-shows-guidance-or-business-planning_mkkm2qpu-424x385.jpg\" alt=\"maze with word &quot;plan&quot; at the center\" width=\"385\" height=\"350\" \/><\/a>how it differs from a strategic plan.<\/strong><\/p>\n<p><i>by marc rosenberg<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/product-category\/marc-rosenberg\/?orderby=title-desc\"><i>the rosenberg practice management library<\/i><\/a><\/p>\n<p>sorry for those of you who have absolutely no interest in football, but a marketing plan is as important as a football team\u2019s game plan for the week. it&#8217;s a blueprint for how to win the game: how much passing versus rushing, working on the opponent\u2019s weaker players by name, running left versus right, short passes versus long passes, who plays on which plays, and so on.<\/p>\n<blockquote>\n<p><b>more: <\/b><a href=\"\/\/www.g005e.com\/2020\/08\/27\/how-to-manage-the-practice-development-function\/\">how to manage the practice development function<\/a> | <a href=\"\/\/www.g005e.com\/2020\/08\/16\/how-to-brand-and-differentiate-your-firm\/\">how to brand and differentiate your firm<\/a> | <a href=\"\/\/www.g005e.com\/2020\/05\/29\/why-consultative-selling-works\/\">why consultative selling works<\/a> | <a href=\"\/\/www.g005e.com\/2020\/04\/17\/how-not-to-develop-your-practice\/\">how not to develop your practice<\/a> | <a href=\"\/\/www.g005e.com\/2020\/03\/09\/does-your-firm-recognize-all-its-skills\/\">does your firm recognize all its skills?<\/a> | <a href=\"\/\/www.g005e.com\/2019\/12\/28\/how-specializing-makes-marketing-easier\/\">15 powerful niche marketing practices<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00\"><a style=\"color: #b79c00\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2020\/09\/10\/marketing-plans-and-why-you-need-one\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p>a marketing plan is a comprehensive written document outlining<\/p>\n<ol>\n<li>the firm\u2019s practice development activities within a set time frame<\/li>\n<li>goals and action steps necessary to achieve the firm\u2019s targeted revenue growth<\/li>\n<li>the best use of the firm\u2019s resources<\/li>\n<li>the partners&#8217; preferences in terms of what they are willing and not willing to do. examples: how active the partners agree to be in selling and advertising, use of internal personnel rather than relying on outsiders like marketing consultants, and whether they prefer to be generalists or specialists<\/li>\n<li>a budget for the firm\u2019s investment in practice development activities<\/li>\n<\/ol>\n<p> <a href=\"\/\/www.g005e.com\/2020\/09\/10\/marketing-plans-and-why-you-need-one\/#more-78374\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":1339,"featured_media":52068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"129943,136410,123619,133000,134729,131575","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,2271,3120,3002],"tags":[],"class_list":["post-78374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-marketing","category-pro-member-exclusive","category-special","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>marketing plans and why you need one - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2020\/09\/10\/marketing-plans-and-why-you-need-one\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"marketing plans and why you need one - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2020\/09\/10\/marketing-plans-and-why-you-need-one\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-10t16:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-11t20:25:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/marc-rosenberg-linkedin-2017.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1126\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marc rosenberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marc rosenberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2020\/09\/10\/marketing-plans-and-why-you-need-one\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2020\/09\/10\/marketing-plans-and-why-you-need-one\/\"},\"author\":{\"name\":\"marc rosenberg\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/0b220a6d181ac1a2e679029fa0d5a069\"},\"headline\":\"marketing plans and why you need one\",\"datepublished\":\"2020-09-10t16:00:59+00:00\",\"datemodified\":\"2020-09-11t20:25:32+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2020\/09\/10\/marketing-plans-and-why-you-need-one\/\"},\"wordcount\":1117,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2020\/09\/10\/marketing-plans-and-why-you-need-one\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/marc-rosenberg-linkedin-2017.jpg\",\"articlesection\":[\"featured\",\"marketing &amp; 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