{"id":78350,"date":"2020-07-31t11:00:03","date_gmt":"2020-07-31t15:00:03","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=78350"},"modified":"2020-08-02t20:35:48","modified_gmt":"2020-08-03t00:35:48","slug":"the-no-1-reason-accountants-fail-to-build-advisory-practices","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/07\/31\/the-no-1-reason-accountants-fail-to-build-advisory-practices\/","title":{"rendered":"the no. 1 reason accountants fail to build advisory practices"},"content":{"rendered":"

\"\"shift your mindset for covid-era client services. stop thinking about selling and start thinking about helping.<\/strong><\/p>\n

by ty hendrickson<\/em><\/p>\n

what is the number one reason that accountants get stuck providing transactional services?<\/p>\n

mindset.<\/p>\n

now, i\u2019m not one of those gurus that preaches mindset and how if you want something in your life, all you have to do is visualize it. that\u2019s not the mindset i\u2019m talking about here. i\u2019m talking about the mentality that accountants \u201cfeel bad\u201d for charging someone for their expertise and advice.<\/p>\n

more: the real problems created in a remote workforce<\/a>\u00a0|\u00a0\u00a0can you really grow without adding clients?<\/a>\u00a0|\u00a04 reasons to welcome rejection<\/a>\u00a0|<\/p>\n

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while this is not a new problem, it has bubbled to the surface amidst the covid-19 crisis. in the vast majority of my conversations with firm owners recently, i hear the same line over and over again, \u201ci\u2019ve spent so much time talking to my clients about loans and explaining their options that i\u2019ve hardly gotten any tax work completed. now, i have to charge them $1,000 for those conversations, and i just don\u2019t feel like i can do that because i know the financial situation they are in right now. i feel bad.\u201d<\/p>\n

what?!?!<\/p>\n

you spent your valuable time researching all of the different loan programs, evaluating what is best for your client, providing them options to help their business survive the crisis, not to mention any necessary documentation needed to acquire the loan, but you feel bad charging them for this? this is precisely the type of service that accounting firms are providing to build highly successful advisory practices. if you feel bad about charging for this type of service, you definitely have a mindset problem. get ready for some tough love because that is the only way to break this mindset.<\/p>\n

when i hear someone say that they feel bad about charging someone for advice during the crisis, my response is simple:<\/p>\n