{"id":78289,"date":"2020-07-29t22:56:42","date_gmt":"2020-07-30t02:56:42","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=78289"},"modified":"2024-06-19t10:05:59","modified_gmt":"2024-06-19t14:05:59","slug":"busy-season-benchmarks-in-free-fall","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/07\/29\/busy-season-benchmarks-in-free-fall\/","title":{"rendered":"busy season benchmarks in free fall"},"content":{"rendered":"
major declines in all kpis: clients, revenues, profits, revenue per client, and profit per client.<\/strong><\/p>\n <\/p>\n busy season barometer:<\/span> by 卡塔尔世界杯常规比赛时间 research<\/em><\/p>\n last year\u2019s busy season was complicated, no doubt about it. the tax cuts and jobs act and the irs shut-down made life difficult for tax practitioners. but ultimately, they had a good year. a good 56 percent enjoyed an increase in clientele, and only 16 percent saw a decrease.<\/p>\n flash forward to the annus horribilis, aka 2020. according to this year\u2019s 卡塔尔世界杯常规比赛时间 busy season barometer, only 46 percent of accountants are gaining clients \u2014 a 10-point reversal from last year. and another 25 percent are losing clients \u2013 a 15-point swing from 2019.<\/p>\n more busy season 2020:<\/strong> fiinal rs efiling stats: the end of tax season?<\/a> | say hello to the new 24-month busy season<\/a> | 9 big ways the irs could help accountants<\/a> | the mystery of 10 million missing tax returns<\/a>\u00a0|\u00a0tax pro e-filings down 20 percent<\/a>\u00a0|\u00a0irs web traffic doubles over year-ago<\/a>\u00a0|\u00a0covid drowns irs in new filings<\/a> |\u00a0 \u00a0percent<\/a>\u00a0|\u00a0irs web traffic doubles over year-ago<\/a>\u00a0|\u00a0covid drowns irs in new filings<\/a>\u00a0|\u00a02020 tax season comes to a screeching halt<\/a>\u00a0|\u00a0the tax season 2020 dumpster fire<\/a>\u00a0|\u00a0tax pros fall behind 6.2% in returns filed<\/a> it\u2019s impressive that so many tax offices have actually expanded their clientele during such hard times. and it\u2019s not surprising that so many have lost clients.<\/p>\n what happened?<\/strong><\/p>\n obviously, covid-19 is the preponderant explanation. in some cases, it helped. but far more often, it hurt.<\/p>\n benjamin feldman, founder and owner of z best cpa, serving metropolitan new york, has seen a 5-10 percent increase in clientele. he attributes his newbies to \u201creferrals from clients who have family members who could not get in touch with their accountants.\u201d<\/p>\n the great migration<\/strong><\/p>\n three factors seemed to be causing a migration of clients.<\/p>\n \u2022 tax offices in lockdown, even if only briefly, have sent urgent clients scrambling to available providers. migration is a zero-sum shift. one practitioner\u2019s loss is another\u2019s gain.<\/p>\n at the same time, however, the market has shrunk.<\/p>\n \u2022 businesses are taking advantage of the july 15 extension, so fee income has been delayed. brian skelton, owner of new jersey-based brian skelton cpa & company, has been working hard to retain clients but has lost more than 10 percent of them.<\/p>\n \u201cwe experienced a large drop in our client bases,\u201d he says. \u201cso, we are marketing drop-off service. and we’re s social distancing, wearing masks, and limiting office visits to two clients per meeting.\u201d<\/p>\n key metrics in free fall<\/strong><\/p>\n \u2022 total revenues<\/strong> are taking a commensurate dip. the number of accountants reporting a significant increase (10 percent or more) in total revenue has been cut in by a quarter, to 15 percent from 22 percent last year.<\/p>\n <\/p>\n \u2022 profits per client<\/strong> are even worse. last year, 55 percent reported advances. this year, only 41 percent.<\/p>\n <\/a><\/p>\n some respondents say they sustained profits by cutting costs.\u00a0others, however, saw revenues decrease while overhead remained the same.<\/p>\n robyn holland, who\u2019s with a small firm in madison, ga., sums up the general experience, telling us, \u201cwe got additional clients because of ppp, but expenses are up due to outfitting our employees for remote work. profit will be less because of the cost of supplies has increased. overhead costs are definitely on the rise.\u201d<\/p>\n holland depicts the juggling act that cpas and tax practitioners are performing everywhere: setting aside certain services, adopting others, adapting technology, shifting staff, watching expenses, losing clients, gaining clients, making do, getting by.<\/p>\n <\/p>\n but one thing is certain: no matter how this pandemic unfolds, taxes, and tax services, are inevitable. until they’re not.<\/p>\n","protected":false},"excerpt":{"rendered":"
\nhow accountants are battling the coronavirus recession<\/span>
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\n\u2022 clients needing new niche services, especially those involving covid-related government programs, are looking for new providers.
\n\u2022 clients under financial pressures are looking for more affordable services.<\/p>\n
\n\u2022 many taxpayers, strapped for cash, are doing their taxes on their own.
\n\u2022 businesses have closed.<\/p>\n
\n\u2022 meanwhile, revenue declines have tripled, from 9 percent of firms last year to 29 percent this year.
\n\u2022 in particular revenue declines of more than 10 percent have grown exponentially, from 0.4 percent of firms last year, to 10% percent this year.
\n\u2022 the same holds for net profit<\/strong>, which declined at about 30 percent of firms this year, up from less than 12 percent last year.<\/p>\n
\n\u2022 revenue per client<\/strong> is also in steep decline. last year, most firms \u2013 62 percent reported increases. this year, only 45 percent enjoyed gains.<\/p>\n\n