{"id":77937,"date":"2020-07-12t13:00:36","date_gmt":"2020-07-12t17:00:36","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=77937"},"modified":"2020-07-29t09:19:37","modified_gmt":"2020-07-29t13:19:37","slug":"covid-19-adversity-and-innovation","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/","title":{"rendered":"covid-19, adversity and innovation"},"content":{"rendered":"

\"young<\/a>3 things firms have learned so far.
\n<\/strong><\/p>\n

by marc rosenberg<\/i>
\nthe rosenberg practice management library<\/i><\/a><\/p>\n

our country has a long way to go before we fully adapt to a covid-19 world and navigate compounding national issues. but cpa firms are resilient and have made major strides in adapting to a new and challenging environment.<\/p>\n

more: <\/b>how covid-19 impacts partner retirements<\/a> | \u00a0three tough questions in partner buyouts<\/a> | is mandatory retirement a best practice?<\/a> | covid-19: how your firm can respond<\/a> | reward partners for performing like partners<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

i took some time to jot down a few high-impact observations. if you don\u2019t see any mention of people working remotely and communicating via videoconferencing, the reason is obvious \u2013 everyone\u2019s doing it.
\n<\/p>\n

\u201csometimes adversity is what you need to face in order to become successful.\u201d \u2013 zig ziglar<\/p><\/blockquote>\n

what have firms learned so far?<\/strong><\/p>\n

the pandemic is giving firms a reason to embrace change like never before. why? because they have no choice<\/strong>. life at cpa firms as we knew it pre-pandemic will never return. normal is gone. get over it. firms\u2019 attitudes must be to innovate and make changes today<\/strong> instead of waiting for miracles.<\/p>\n

here are a few high-impact things firms have learned so far; some firms are learning them rapidly while others are slow learners.<\/p>\n

    \n
  1. clients really appreciate their cpas. accountants have become lifesavers for their clients by helping them navigate the complexities of the government stimulus programs and generally providing advice, counsel and solace on survival. this goodwill will play a huge role in the recovery of accounting firms.<\/li>\n
  2. cpa firms are appreciating the importance of staff communications like never before. staff communications have never been easy for cpa firms and were done inconsistently and somewhat poorly before the pandemic. and communication is much more difficult now because firms\u2019 personnel are not all in the same office anymore. partners, in particular, need to be much more deliberate and planned about keeping in touch with staff, not only regarding their client work but their training, development and morale. partners must get resourceful and proficient at learning how to mentor people by looking at a video screen.<\/li>\n
  3. related to #2, many pundits who espoused remote work pre-pandemic gave short shrift to the inevitable, negative impact of supervisors spending less face time with staff, including the informal and hard-to-measure benefits of ad hoc rubbing of shoulders with co-workers in the office. interestingly, as the huge impact of the pandemic on personnel\u2019s work lives and their sanity (partners and staff alike) have become apparent, one of the biggest issues emerging is staff lamenting the lack of interpersonal interaction. the very people who demanded more remote work time now crave face-to face-time. this is especially problematic for younger<\/strong> staff, who need more attention and guidance than more experienced personnel. do they need it all the time, every day? no. but would they benefit from some amount? yes.<\/li>\n<\/ol>\n

    major challenges to cpa firms that still need to be conquered<\/strong><\/p>\n

    staff performance.<\/strong> over the 10 years or so prior to the pandemic, powerful changes evolved in how cpas work. working remotely, unlimited pto and flexible work hours changed the workplace forever \u2013 for the good. but one change was not progressing well. many supervisors remained perplexed on how to evaluate and measure staff performance (let\u2019s focus on partner<\/strong> performance another day). traditional measures relied heavily on billable hours, realization and butts in seats (supervisors satisfying themselves that staff were getting work done by visually seeing them at their desks, at work<\/strong>). quality of work performed has also been a common measure of performance, but cpas have long done a fairly good job at measuring this (can you say \u201creview notes\u201d?).<\/p>\n

    now and forever, part of the new normal will be cpas learning how to evaluate and measure performance by results<\/strong>, not hours or butts in seats. this won\u2019t be easy, but because cpas will have no choice<\/strong>, they will adapt. this transition won\u2019t be smooth and mistakes will be made along the way. but it will<\/strong> change and eventually, cpas will get there.<\/p>\n

    bringing in new business.<\/strong> for most cpas, business development has always been highly stylized. those more proficient at bringing in business almost totally relied on face-to-face interaction such as taking prospects out to lunch, asking existing<\/strong> clients for referrals, meeting with referral sources such as lawyers and bankers, and playing golf. all of that has changed now because of the pandemic and is unlikely to return to normal any time soon. firms will have to figure out new ways to get business using different tactics. it\u2019s time to find out what your prospects are doing virtually and meet them there. set up a zoom meeting with a referral source and see how it goes; you might be pleasantly surprised.<\/p>\n","protected":false},"excerpt":{"rendered":"

    3 things firms have learned so far.<\/strong>
    \nby marc rosenberg<\/em>
    \n    the rosenberg practice management library<\/a><\/em><\/p>\n","protected":false},"author":1339,"featured_media":52068,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,1908,3120,3002],"tags":[3084,3085],"class_list":["post-77937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-management","category-pro-member-exclusive","category-special","tag-coronavirus","tag-covid-19"],"acf":[],"yoast_head":"\ncovid-19, adversity and innovation - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"covid-19, adversity and innovation - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-12t17:00:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-29t13:19:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/marc-rosenberg-linkedin-2017.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1126\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marc rosenberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marc rosenberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/\"},\"author\":{\"name\":\"marc rosenberg\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/0b220a6d181ac1a2e679029fa0d5a069\"},\"headline\":\"covid-19, adversity and innovation\",\"datepublished\":\"2020-07-12t17:00:36+00:00\",\"datemodified\":\"2020-07-29t13:19:37+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/\"},\"wordcount\":811,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/marc-rosenberg-linkedin-2017.jpg\",\"keywords\":[\"coronavirus\",\"covid-19\"],\"articlesection\":[\"featured\",\"management\",\"pro member exclusive\",\"special\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/\",\"url\":\"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/\",\"name\":\"covid-19, adversity and innovation - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"primaryimageofpage\":{\"@id\":\"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/#primaryimage\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/marc-rosenberg-linkedin-2017.jpg\",\"datepublished\":\"2020-07-12t17:00:36+00:00\",\"datemodified\":\"2020-07-29t13:19:37+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/\"]}]},{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/#primaryimage\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/marc-rosenberg-linkedin-2017.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/marc-rosenberg-linkedin-2017.jpg\",\"width\":1126,\"height\":1500,\"caption\":\"rosenberg\"},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"management\",\"item\":\"\/\/www.g005e.com\/category\/leadership\/management\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"covid-19, adversity and innovation\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/0b220a6d181ac1a2e679029fa0d5a069\",\"name\":\"marc rosenberg\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/marc-rosenberg-linkedin-2017-100x100.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/marc-rosenberg-linkedin-2017-100x100.jpg\",\"caption\":\"marc rosenberg\"},\"description\":\"marc rosenberg, cpa, is a nationally known consultant, author and speaker on cpa firm management, strategy and partner issues.\",\"url\":\"\/\/www.g005e.com\/author\/marc-rosenberg\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"covid-19, adversity and innovation - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/","og_locale":"en_us","og_type":"article","og_title":"covid-19, adversity and innovation - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2020-07-12t17:00:36+00:00","article_modified_time":"2020-07-29t13:19:37+00:00","og_image":[{"width":1126,"height":1500,"url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/marc-rosenberg-linkedin-2017.jpg","type":"image\/jpeg"}],"author":"marc rosenberg","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"marc rosenberg","est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/"},"author":{"name":"marc rosenberg","@id":"\/\/www.g005e.com\/#\/schema\/person\/0b220a6d181ac1a2e679029fa0d5a069"},"headline":"covid-19, adversity and innovation","datepublished":"2020-07-12t17:00:36+00:00","datemodified":"2020-07-29t13:19:37+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/"},"wordcount":811,"commentcount":0,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"image":{"@id":"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/marc-rosenberg-linkedin-2017.jpg","keywords":["coronavirus","covid-19"],"articlesection":["featured","management","pro member exclusive","special"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/","url":"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/","name":"covid-19, adversity and innovation - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"primaryimageofpage":{"@id":"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/#primaryimage"},"image":{"@id":"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/marc-rosenberg-linkedin-2017.jpg","datepublished":"2020-07-12t17:00:36+00:00","datemodified":"2020-07-29t13:19:37+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/"]}]},{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/#primaryimage","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/marc-rosenberg-linkedin-2017.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/marc-rosenberg-linkedin-2017.jpg","width":1126,"height":1500,"caption":"rosenberg"},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2020\/07\/12\/covid-19-adversity-and-innovation\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"management","item":"\/\/www.g005e.com\/category\/leadership\/management\/"},{"@type":"listitem","position":3,"name":"covid-19, adversity and innovation"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/0b220a6d181ac1a2e679029fa0d5a069","name":"marc rosenberg","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/marc-rosenberg-linkedin-2017-100x100.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/marc-rosenberg-linkedin-2017-100x100.jpg","caption":"marc rosenberg"},"description":"marc rosenberg, cpa, is a nationally known consultant, author and speaker on cpa firm management, strategy and partner issues.","url":"\/\/www.g005e.com\/author\/marc-rosenberg\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/77937","targethints":{"allow":["get"]}}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/1339"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=77937"}],"version-history":[{"count":1,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/77937\/revisions"}],"predecessor-version":[{"id":77941,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/77937\/revisions\/77941"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media\/52068"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=77937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=77937"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=77937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}