{"id":77668,"date":"2020-06-28t12:00:44","date_gmt":"2020-06-28t16:00:44","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=77668"},"modified":"2020-06-29t13:43:53","modified_gmt":"2020-06-29t17:43:53","slug":"becoming-a-thought-leader","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/06\/28\/becoming-a-thought-leader\/","title":{"rendered":"how to attract clients like a magnet"},"content":{"rendered":"

\"\"<\/a>by demonstrating your specialized expertise, you become their first choice.<\/strong><\/p>\n

by jody grunden
\nbuilding the virtual cfo firm in the cloud<\/span><\/a>
\n<\/i><\/p>\n

thought leadership is where you are really going to reap success. you want to be that person who everybody will come to.<\/p>\n

more: <\/b>riches in niches<\/a> | 6 steps for sales and conversion<\/a> | the right way to onboard new clients<\/a> | 5 questions to evaluate new tech tools<\/a> | the hidden cost of running a distributed company<\/a> | how to develop your leadership team<\/a> | automation and the future of accounting<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

i just got off a call with a prospective client who had never met me or even seen me speak, but discovered us through a web search and saw that we are thought leaders in the industry. that discovery brought her directly to us, and it was important to her that the cfo she hires fully understands her industry.
\n
\nthere are a lot of firms out there that a business owner can reach out to for virtual cfo services or basic accounting and bookkeeping services. that\u2019s why it\u2019s important to differentiate yourself from the rest by becoming a specialist and thought leader within a specific industry.<\/p>\n

once we did this, our business grew drastically. it\u2019s been a fun ride going from a net worth of $500,000 to $5 million over the last 10 years. how did we do it? through solid forecasting, recurring revenue, maintaining high acquisition and retention rates, and by providing a tremendous amount of value for our clients.<\/p>\n

it\u2019s also important as an owner that you spend more time working on<\/em> your business than you spend working in<\/em> your business. you cannot be the most billable person in your company and expect to have time to scale your firm. in fact, you should be the least <\/em>billable person in your company. you\u2019ve got to create depth within your organization and make yourself replaceable.<\/p>\n

if you really want to grow your business, you\u2019ve got to step outside the traditional cpa firm model and adopt a corporate model with a c-level staff and leadership team. by doing this, you create a role for yourself where you can be the thought leader and actively work to grow your company.<\/p>\n

in \u201cgood to great,\u201d jim collins wrote, \u201cin contrast to the good-to-great companies, which built deep and strong executive teams, many of the comparison companies followed a \u2018genius with a thousand helpers\u2019 model. in this model, the company is a platform for the talents of an extraordinary individual. in these cases, the towering genius, the primary driving force in the company\u2019s success, is a great asset \u2013 as long as the genius sticks around. the geniuses seldom build great management teams, for the simple reason that they don\u2019t need one, and often don\u2019t want one. if you\u2019re a genius, you don\u2019t need a wells fargo-caliber management team of people who could run their own shows elsewhere. no, you just need an army of good soldiers who can implement your great ideas.\u201d<\/p>\n

i couldn\u2019t agree with this more. personally, i don\u2019t want my company to fail, and if it needs<\/em> me, it will eventually fail. instead, i want to build a good-to-great, strong, healthy company that will thrive for years to come. and i hope you do, too!<\/p>\n","protected":false},"excerpt":{"rendered":"

by demonstrating your specialized expertise, you become their first choice.<\/strong>
\nby jody grunden
\nbuilding the virtual cfo firm in the cloud<\/span><\/a><\/i><\/p>\n","protected":false},"author":3185,"featured_media":54445,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002,2301],"tags":[],"class_list":["post-77668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","category-special","category-talent"],"acf":[],"yoast_head":"\nhow to attract clients like a magnet - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2020\/06\/28\/becoming-a-thought-leader\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"how to attract clients like a magnet - 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