{"id":77449,"date":"2020-07-21t00:20:14","date_gmt":"2020-07-21t04:20:14","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=77449"},"modified":"2023-08-28t02:09:57","modified_gmt":"2023-08-28t06:09:57","slug":"5-things-your-firm-should-do-differently-this-summer","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/07\/21\/5-things-your-firm-should-do-differently-this-summer\/","title":{"rendered":"post-covid: not your usual summer to-do list"},"content":{"rendered":"

how will you spend your \u201cvacation\u201d time?<\/strong>
\n\"\"<\/p>\n

by bill penczak<\/i><\/div>\n
<\/div>\n

in normal times, summer was the respite between tax and audit busy seasons, a pause in marketing activities, the time to take it easy and to catch up on cpe, and to conduct personnel reviews and other administrative duties delayed from the beginning of the year.<\/p>\n

more: <\/b>do you have the guts to beat the covid crisis?<\/a> | how to inoculate your firm against covid competition<\/a> | \u2018found money\u2019 delights clients<\/a> | don\u2019t buy a rolodex, buy a process<\/a> | the three r\u2019s for beating the corona crisis<\/a> | 6 reasons why your marketing sucks<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

this summer is different, on so many levels.\u00a0the sunlight filters through your bedroom window a bit earlier, and these days, if you\u2019re even driving to the office, the roads are strangely less crowded.\u00a0 the general mood is more tenuous, as we all speculate about the new normal.<\/p>\n

most cpa firms will continue the same pattern of waiting until september to ramp up their go-to-market efforts. but two or three out of 10 firms will use this summer to get a head start to make up for lost opportunities, and revenue, caused by the covid crisis.<\/p>\n

read more →<\/a><\/p>\n