{"id":7706,"date":"2010-07-21t11:59:20","date_gmt":"2010-07-21t15:59:20","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=7706"},"modified":"2015-10-23t03:49:25","modified_gmt":"2015-10-23t07:49:25","slug":"new-survey-results-accounting-firms-dive-into-digital-marketing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2010\/07\/21\/new-survey-results-accounting-firms-dive-into-digital-marketing\/","title":{"rendered":"new survey results: accounting firms dive into digital marketing"},"content":{"rendered":"<p><strong>networking moves to social media.<\/strong><\/p>\n<figure id=\"attachment_7745\" class=\"thumbnail wp-caption alignright\" style=\"width: 300px\"><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/07\/wordle-marketing-trends-2010.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7745\" title=\"wordle marketing trends 2010\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/07\/wordle-marketing-trends-2010-300x152.jpg\" alt=\"click this: the words cpas use most when they talk about marketing (via wordle)\" width=\"300\" height=\"152\" \/><\/a><figcaption class=\"caption wp-caption-text\">click this: the words cpas use most when they talk about marketing (via wordle)<\/figcaption><\/figure>\n<p><strong>empowered by technology and concerned about costs, tax and accounting firms are rushing into digital marketing in unprecedented numbers, according to a <a href=\"http:\/\/www.zoomerang.com\/survey\/web22awyasq6c5\" target=\"_blank\">new 卡塔尔世界杯常规比赛时间 survey<\/a>.<\/strong><\/p>\n<p>the &#8220;卡塔尔世界杯常规比赛时间 marketing and business development trends survey&#8221; reveals emerging issues and opportunities in practice development strategies, spending plans and growth goals.<\/p>\n<blockquote><p><a href=\"http:\/\/www.zoomerang.com\/survey\/web22awyasq6c5\" target=\"_blank\"><span style=\"text-decoration: underline;\"><strong>click here to join the survey.<\/strong><\/span><\/a><\/p><\/blockquote>\n<p>website upgrades and email newsletters are among the most important new marketing initiatives that firms are undertaking.<\/p>\n<p>networking with referral sources remains the primary business development strategy for firms. but, increasingly, it&#8217;s being done online, through social media such as blogs, facebook, linkedin and twitter.<\/p>\n<p><strong>live survey results:<\/strong><br \/>\n<script type=\"text\/javascript\" src=\"http:\/\/www.zoomerang.com\/shared\/report\/l24fu9h64hld\/questionresultswidget\/check_84?width=417&amp;bc=226db1&amp;bgc=cfe8fc&amp;fc=000000&amp;fs=12&amp;rc=false&amp;rp=true&amp;trc=false&amp;shn=true&amp;tb=true&amp;pr=false\"><\/script><br \/>\n<noscript><a href=\"http:\/\/www.zoomerang.com\/\">online surveys &#8211; zoomerang.com<\/a><\/noscript><br \/>\n<strong><br \/>\n<\/div>\n<p>clearly, tax and accounting practitioners are learning how to harness the power of new technologies to make and maintain contact with clients, prospects, influencers and referral sources.<\/strong> andrew rose at <a href=\"http:\/\/www.nlgroup.com\/about\/aboutus.htm\">naden lean<\/a> in timonium, md., for instance, is finding particular success these days in integrating online and direct mail campaigns. evelyn edwards in austin reports, &#8220;i&#8217;m consistently getting comments from my blog posts&#8221; (at <a href=\"http:\/\/evelynedwardscpa.com\/category\/blog\/\">http:\/\/evelynedwardscpa.com\/category\/blog\/<\/a>).<\/p>\n<p>but u.s. firms are not the only ones gaining new business from online marketing. new competition for some international accounts may be emerging. in belgium, for instance, johan schoofs at <a href=\"http:\/\/www.bolinternational.com\/int_com.html\">bol international<\/a> says they are gaining new leads &#8220;by offering free publications on our website.&#8221; some top lead-getters are &#8220;sector-specific guides on how to start up your business.&#8221;<\/p>\n<p>other firms are finding success in focusing their energies or pursuing niche business. betsey storey, the chief marketing officer at concannon miller, says they are &#8220;narrowing the conversation to <a href=\"http:\/\/concannonmiller.com\/mcdonalds\/\">very specific industries<\/a>.&#8221; but with the increased competitiveness, some firms may be feeling the pinch of fee cutting. &#8220;sadly,&#8221; says mitch reno, chief marketing officer at <a href=\"http:\/\/rehmann.com\/\">rehmann<\/a>, &#8220;firms are successfully lowering fees to win or retain business. the ramifications on industry profitability will last five to ten years.&#8221; you&#8217;ve been warned. <strong><\/strong><\/p>\n<p><strong>more live results:<\/strong><script type=\"text\/javascript\" src=\"http:\/\/www.zoomerang.com\/shared\/report\/l24fu9h64hld\/questionresultswidget\/check_118?width=417&amp;bc=226db1&amp;bgc=cfe8fc&amp;fc=000000&amp;fs=12&amp;rc=false&amp;rp=true&amp;trc=false&amp;shn=true&amp;tb=true&amp;pr=false\"><\/script><\/p>\n<p><noscript><a href=\"http:\/\/www.zoomerang.com\/\">online surveys &#8211; zoomerang.com<\/a><\/noscript><strong>survey demographics:<\/strong><br \/>\n<script type=\"text\/javascript\" src=\"http:\/\/www.zoomerang.com\/shared\/report\/l24fu9h64hld\/questionresultswidget\/choice_100?width=417&amp;bc=226db1&amp;bgc=cfe8fc&amp;fc=000000&amp;fs=12&amp;rc=false&amp;rp=true&amp;trc=false&amp;shn=true&amp;tb=true&amp;pr=false\"><\/script><\/p>\n<p><noscript><a href=\"http:\/\/www.zoomerang.com\/\">online surveys &#8211; zoomerang.com<\/a><\/noscript><noscript><a href=\"http:\/\/www.zoomerang.com\/\">online surveys &#8211; zoomerang.com<\/a><\/noscript><a href=\"http:\/\/www.zoomerang.com\/survey\/web22awyasq6c5\" target=\"_blank\"><span style=\"text-decoration: underline;\"><strong>click here to join the survey.<\/strong><\/span><\/a><\/p>\n<p>updated august 21, 2012<\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2010%2f07%2f21%2fnew-survey-results-accounting-firms-dive-into-digital-marketing%2f&amp;t=new+survey+results%3a+accounting+firms+dive+into+digital+marketing'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2010%2f07%2f21%2fnew-survey-results-accounting-firms-dive-into-digital-marketing%2f&amp;title=new+survey+results%3a+accounting+firms+dive+into+digital+marketing&amp;summary=networking+moves+to+social+media.%0d%0a%0d%0a%5bcaption+id%3d%22attachment_7745%22+align%3d%22alignright%22+width%3d%22300%22%5d+click+this%3a+the+words+cpas+use+most+when+they+talk+about+marketing+%28via+wordle%29%5b%2fcaption%5d%0d%0a%0d%0aempowered+by+technology+and+concerned+about+costs%2c+tax+and+accounting+firms+are+rushing+into+digital+marketing+in+unprecedented+'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2010%2f07%2f21%2fnew-survey-results-accounting-firms-dive-into-digital-marketing%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20new%20survey%20results:%20accounting%20firms%20dive%20into%20digital%20marketing&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2010\/07\/21\/new-survey-results-accounting-firms-dive-into-digital-marketing\/\" title=\"email this: new survey results: accounting firms dive into digital marketing \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>networking moves to social media. empowered by technology and concerned about costs, tax and accounting firms are rushing into digital marketing in unprecedented numbers, according to a new 卡塔尔世界杯常规比赛时间 survey. the &#8220;卡塔尔世界杯常规比赛时间 marketing and business development trends survey&#8221; &hellip; <a href=\"\/\/www.g005e.com\/2010\/07\/21\/new-survey-results-accounting-firms-dive-into-digital-marketing\/\">continued<\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5,2292,11],"tags":[79,136,216,930,577],"class_list":["post-7706","post","type-post","status-publish","format-standard","hentry","category-outlook","category-social-media","category-research","tag-marketing","tag-media","tag-sales","tag-social","tag-survey"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>new survey results: accounting firms dive into digital marketing - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2010\/07\/21\/new-survey-results-accounting-firms-dive-into-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"new survey results: accounting firms dive into digital marketing - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2010\/07\/21\/new-survey-results-accounting-firms-dive-into-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2010-07-21t15:59:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-10-23t07:49:25+00:00\" \/>\n<meta property=\"og:image\" content=\"\/\/www.g005e.com\/wp-content\/uploads\/2010\/07\/wordle-marketing-trends-2010-300x152.jpg\" \/>\n<meta name=\"author\" content=\"rick telberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rick telberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2010\/07\/21\/new-survey-results-accounting-firms-dive-into-digital-marketing\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2010\/07\/21\/new-survey-results-accounting-firms-dive-into-digital-marketing\/\"},\"author\":{\"name\":\"rick telberg\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/f91d426122a08f95450f6dfab5d0fa12\"},\"headline\":\"new survey results: accounting firms dive into digital marketing\",\"datepublished\":\"2010-07-21t15:59:20+00:00\",\"datemodified\":\"2015-10-23t07:49:25+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2010\/07\/21\/new-survey-results-accounting-firms-dive-into-digital-marketing\/\"},\"wordcount\":379,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2010\/07\/21\/new-survey-results-accounting-firms-dive-into-digital-marketing\/#primaryimage\"},\"thumbnailurl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2010\/07\/wordle-marketing-trends-2010-300x152.jpg\",\"keywords\":[\"marketing\",\"media\",\"sales\",\"social\",\"survey\"],\"articlesection\":[\"outlook &amp; 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