{"id":73907,"date":"2020-04-30t12:00:37","date_gmt":"2020-04-30t16:00:37","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=73907"},"modified":"2020-07-10t16:22:55","modified_gmt":"2020-07-10t20:22:55","slug":"dont-buy-a-rolodex-buy-a-process","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/04\/30\/dont-buy-a-rolodex-buy-a-process\/","title":{"rendered":"don\u2019t buy a rolodex, buy a process\u00a0"},"content":{"rendered":"

how to hire the optimal business developer.
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by bill penczak<\/em><\/p>\n

if you\u2019re under 40, you may not be familiar with the rolodex. right after stone tablets, we used to keep track of our contacts in a really great contraption that was a rotating spindle on which business cards or handwritten notes of contacts were maintained. the \u201csearch\u201d function was you fumbling through trying to remember that prospect\u2019s name from two months ago.<\/p>\n

more: <\/b>the three r\u2019s for beating the corona crisis<\/a> | 6 reasons why your marketing sucks<\/a>
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when it comes to hiring a professional to build a practice, whether it\u2019s a full-time business developer or a practice partner or principal to grow the business, many firms make the mistake of \u201cbuying a rolodex.\u201d translated for today\u2019s vernacular, they are hired because \u201cthey know everyone\u201d or \u201chave contacts in bigger target companies\u201d or \u201care members of every organization.\u201d
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