{"id":73032,"date":"2020-04-20t12:00:58","date_gmt":"2020-04-20t16:00:58","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=73032"},"modified":"2021-09-29t22:24:33","modified_gmt":"2021-09-30t02:24:33","slug":"opportunities-for-cpas-when-a-new-normal-arrives","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/04\/20\/opportunities-for-cpas-when-a-new-normal-arrives\/","title":{"rendered":"new opportunities for the ‘new normal’"},"content":{"rendered":"

\"\"<\/a>extracting a positive from a negative.<\/strong><\/p>\n

by steven e. sacks
\nthe new fundamentals: practical guidance for today\u2019s accounting firms<\/a>
\n<\/i><\/p>\n

there are two quotes that are apropos for the coronavirus pandemic. the first was coined by president kennedy. he said, \u201cthe time to repair the roof is when the sun is shining.\u201d<\/p>\n

more: <\/b>there is no leadership without integrity<\/a> | real influence vs. immediate gratification<\/a> | fake it <\/a>\u2019<\/a>til you make it: an ultimate goal?<\/a> | 4 ways to boost job satisfaction<\/a> | have you gauged your staff\u2019s enthusiasm?<\/a> | why knowledge maintenance is key<\/a> | retention starts with the hiring interview<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

it was meant to think ahead to potential unforeseen crises and consider the precautionary measures to implement; to either avoid, or at least, mitigate a major problem before<\/strong> it happens. for the coronavirus pandemic, the ship has already sailed on this philosophy because the government defunded the efforts to deal with a major health crisis (among other missteps).
\n
\nthe second quote is just as relevant even though it has often been applied to politics: \u201cnever let a serious crisis go to waste.\u201d<\/p>\n

how does this apply to cpas? consider those practitioners whose practices comprise only traditional-service clients and who have never provided consulting services, or at least, provided very little. they will have to consider what other advice or services to provide as they try to hold on to their clients, who themselves will face financial hardship.<\/p>\n

what\u2019s a practice to do?<\/strong><\/p>\n

during this time of uncertainty, opportunities will arise for cpas to help their clients. the roiling markets have put many small and midsize businesses in a precarious situation. it is apparent that while the financial audit is one of the less \u201cmust-have\u201d services, it is still required.<\/p>\n

but consider this: once the audit fieldwork is complete, the numbers verified for accuracy and anything unusual is flagged and explained, the financial statements are then delivered to the client. this can take as long as three months from the end of the client\u2019s year-end.<\/p>\n

the client is beginning the second quarter of its calendar or fiscal year; the time for identifying, implementing and assessing recommendations is now compressed. if the auditor\u2019s recommendations could have been delivered sooner (by way of quarterly reviews) and a more innovative way of evaluating financial and non-financial activity, there is a good chance that the client might have employed more efficient processes resulting in better financial results.<\/p>\n

it is what it is. but it can be something better. how?<\/p>\n

leave no stone unturned<\/strong><\/p>\n

cpas, while conducting an audit, should also be focused on how to help a company to be better positioned for a quicker turnaround once the coronavirus pandemic has dissipated and the economy begins to regain its strength. to demonstrate the actions of a trusted advisor, cpas should look at all the moving parts of the economy and how they impact their clients. it does not matter the size of the cpa practice; it only requires taking a wide-angle view of the market.<\/p>\n

because the return to \u201cnormality\u201d will not occur all at once (some industry sectors will take much longer than others), cpa firms should look at potential opportunities.<\/p>\n

consider the area of corporate insolvency services. this covers turnarounds, valuations, workouts, bankruptcy and reorganizations; assisting debtors and trustees; and acting as forensic examiners and mediators and arbitrators.<\/p>\n

immediate opportunities for cpas include helping with \u2013<\/p>\n

    \n
  1. cash flow management to determine a company\u2019s liquidity<\/li>\n
  2. working capital optimization<\/li>\n
  3. pension covenant advisory services that assess the strength of the employer\u2019s financial position and prospects, as well as its legal obligation to sufficiently fund the plan<\/li>\n
  4. employment, lease and supplier contracts to ensure there are no potential legal issues<\/li>\n
  5. court-appointed receivership services to make sure the winding down of a company is fair to creditors, while helping the client avoid bankruptcy<\/li>\n
  6. forming strategic alliances or joint ventures for a client with other struggling business(es) to leverage one another\u2019s strengths and mitigate their weaknesses<\/li>\n<\/ol>\n

    another service, if the right resources exist, is crisis communication. cpas have always been encouraged to keep regular communication throughout the year with their clients \u2013 not just during the time of an audit or tax planning\/preparation.<\/p>\n

    consider communicating with your clients to help them to manage the relationships in their own supply chain; explain the potential pitfalls; instruct them how to respond to an unexpected turn of events; and develop a process for clients to keep their employees, suppliers and customers informed. if a cpa practice does not have the communication capabilities in-house, consider outsourcing this service to a firm that specializes in communications and public relations.<\/p>\n

    at some point, as a clearer picture emerges from the aftermath of the pandemic, more complex services can be provided, such as:<\/p>\n

      \n
    1. financial stress tests<\/li>\n
    2. key performance indicator monitoring<\/li>\n
    3. supply chain analysis<\/li>\n
    4. logistics analysis<\/li>\n
    5. inventory management<\/li>\n
    6. product planning<\/li>\n<\/ol>\n

      what we think and do<\/strong><\/p>\n

      as important as crisis communication is regarding a crisis, cpa firm leadership should conduct a retrospective after the dust has settled; consider what went right, what went wrong and what gaps need to be filled in order to effectively manage a future crisis. for instance, was technology used effectively? did engagement workarounds maintain the quality of the work? did working remotely improve, maintain or worsen the efficiency of assignments?<\/p>\n

      the coronavirus pandemic has impacted our country to such an extent that many pundits compare it to world war ii. it is vital that we go beyond the business of business and consider the personal:<\/strong> the importance of family, community and sacrifice. so, the next time something as insidious and widespread as a pandemic occurs, we will be better able to balance our professional and personal lives.<\/p>\n

      embrace this precarious time as a real learning opportunity to look at how we live, work and think in new and innovative ways. as the saying goes, \u201cwhen life gives you lemons, use them to make lemonade.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

      extracting a positive from a negative.<\/strong>
      \nby steven e. sacks
      \n      the new fundamentals: practical guidance for today\u2019s accounting firms<\/a><\/i><\/p>\n","protected":false},"author":1892,"featured_media":50100,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1905,1363,3120,3002],"tags":[3084,3085],"class_list":["post-73032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clients-and-service","category-featured","category-pro-member-exclusive","category-special","tag-coronavirus","tag-covid-19"],"acf":[],"yoast_head":"\nnew opportunities for the 'new normal' - 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