{"id":72990,"date":"2020-05-01t11:00:46","date_gmt":"2020-05-01t15:00:46","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=72990"},"modified":"2020-05-04t09:23:06","modified_gmt":"2020-05-04t13:23:06","slug":"14-marketing-activities-for-cpa-firms","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/05\/01\/14-marketing-activities-for-cpa-firms\/","title":{"rendered":"14 marketing activities needed now more than ever"},"content":{"rendered":"

\"wordbonus: you can do most of them from home.<\/strong><\/p>\n

by marc rosenberg<\/i>
\nthe rosenberg practice management library<\/i><\/a><\/p>\n

here are 14 common marketing activities.<\/p>\n

more: <\/b>how not to develop your practice<\/a> | 6 keys to developing new client prospects<\/a> | now is the time to activate your referral network<\/a> | does your firm recognize all its skills?<\/a> | protect and grow existing clients<\/a> | the 4 marketing disciplines<\/a> | 15 powerful niche marketing practices<\/a> | 19 takeaways from the history of cpa firm practice development<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>
log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

we\u2019ll list them here and then drill down on each:<\/p>\n

<\/p>\n

    \n
  1. conducting seminars<\/li>\n
  2. speaking at conferences<\/li>\n
  3. writing articles<\/li>\n
  4. leading a roundtable group<\/li>\n
  5. writing blogs and newsletters<\/li>\n
  6. creating brochures<\/li>\n
  7. sending out direct mail<\/li>\n
  8. calling people to whom you sent marketing material<\/li>\n
  9. advertising<\/li>\n
  10. sending out news releases<\/li>\n
  11. conducting industry surveys<\/li>\n
  12. winning best place to work awards<\/li>\n
  13. having a useful website<\/li>\n
  14. reaching out on social media<\/li>\n<\/ol>\n

    conducting seminars<\/strong><\/p>\n

    as a cpa looking to bring in business, you want to establish credibility with prospective clients and referral sources. customers of any professional service are always more likely to hire people who demonstrate their credibility and expertise, making them think: \u201cgosh, this person really knows his or her stuff.\u201d<\/p>\n

    public speaking and writing are two great ways to establish instant credibility with your prospects. it\u2019s funny how this works. you can meet someone at a networking event and walk away feeling \u201cthat person was very nice but not particularly impressive.\u201d but when that same person writes an article for a well-known publication with his or her byline on it, or delivers a speech at a conference, it creates a level of respect, credibility and admiration that can have a lasting effect on prospects. that\u2019s human nature for you!<\/p>\n

    the goal of putting on a seminar is quite simple: assemble an audience of clients, prospects and referral sources to attend a seminar convened by your firm and dazzle them by demonstrating your knowledge and expertise. this will do one or both of the following:<\/p>\n