{"id":71266,"date":"2020-01-31t12:00:43","date_gmt":"2020-01-31t17:00:43","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=71266"},"modified":"2020-02-03t17:03:40","modified_gmt":"2020-02-03t22:03:40","slug":"protect-and-grow-existing-clients","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/01\/31\/protect-and-grow-existing-clients\/","title":{"rendered":"protect and grow existing clients"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/survey_bluepencil_zykaeowu.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-51254\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/survey_bluepencil_zykaeowu-424x287.jpg\" alt=\"blue pencil on survey form\" width=\"424\" height=\"287\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/survey_bluepencil_zykaeowu-424x287.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/survey_bluepencil_zykaeowu.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/survey_bluepencil_zykaeowu.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/survey_bluepencil_zykaeowu.jpg 648w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>how your net promoter score can help you focus.<br \/>\n<\/strong><\/p>\n<p><i>by marc rosenberg<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/product-category\/marc-rosenberg\/?orderby=title-desc\"><i>the rosenberg practice management library<\/i><\/a><\/p>\n<p>we&#8217;ve discussed how there are four disciplines of cpa firm practice development. here is how firms commonly spend their time on each discipline, or marketing activity:<\/p>\n<ul>\n<li>discipline 1, grow and protect existing clients: 50%<\/li>\n<li>discipline 2, develop and nurture referral sources: 30%<\/li>\n<li>discipline 3, prospect to attract new clients: 15%<\/li>\n<li>discipline 4, perform support activities: 5%<\/li>\n<\/ul>\n<blockquote><p><b>more: <\/b><a href=\"\/\/www.g005e.com\/2020\/01\/10\/the-4-marketing-disciplines\/\">the 4 marketing disciplines<\/a> | <a href=\"\/\/www.g005e.com\/2019\/12\/28\/how-specializing-makes-marketing-easier\/\">15 powerful niche marketing practices<\/a> | <a href=\"\/\/www.g005e.com\/2019\/12\/21\/19-takeaways-from-the-history-of-cpa-firm-practice-development\/\">19 takeaways from the history of cpa firm practice development<\/a> | <a href=\"\/\/www.g005e.com\/2019\/12\/15\/why-you-have-to-kill-the-old-paradigms\/\">why you have to kill the old paradigms<\/a> | <a href=\"\/\/www.g005e.com\/2019\/11\/29\/are-you-ready-for-the-upcoming-disruption\/\">are you ready for the great disruption?<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2020\/01\/31\/protect-and-grow-existing-clients\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>let&#8217;s start by focusing on discipline 1, growing your existing clients.<br \/>\n <a href=\"\/\/www.g005e.com\/2020\/01\/31\/protect-and-grow-existing-clients\/#more-71266\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2020%2f01%2f31%2fprotect-and-grow-existing-clients%2f&amp;t=protect+and+grow+existing+clients'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2020%2f01%2f31%2fprotect-and-grow-existing-clients%2f&amp;title=protect+and+grow+existing+clients&amp;summary=how+your+net+promoter+score+can+help+you+focus.%0d%0a%0d%0a%0d%0aby+marc+rosenberg%0d%0athe+rosenberg+practice+management+library%0d%0a%0d%0awe%27ve+discussed+how+there+are+four+disciplines+of+cpa+firm+practice+development.+here+is+how+firms+commonly+spend+their+time+on+each+discipline%2c+or+marketing+activity%3a%0d%0a%0d%0a+%09discipline+1%2c+grow+and+protect'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2020%2f01%2f31%2fprotect-and-grow-existing-clients%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20protect%20and%20grow%20existing%20clients&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2020\/01\/31\/protect-and-grow-existing-clients\/\" title=\"email this: protect and grow existing clients \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/survey_bluepencil_zykaeowu.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-51254\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/survey_bluepencil_zykaeowu-424x287.jpg\" alt=\"blue pencil on survey form\" width=\"424\" height=\"287\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/survey_bluepencil_zykaeowu-424x287.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/survey_bluepencil_zykaeowu.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/survey_bluepencil_zykaeowu.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/survey_bluepencil_zykaeowu.jpg 648w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>how your net promoter score can help you focus.<br \/>\n<\/strong><\/p>\n<p><i>by marc rosenberg<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/product-category\/marc-rosenberg\/?orderby=title-desc\"><i>the rosenberg practice management library<\/i><\/a><\/p>\n<p>we&#8217;ve discussed how there are four disciplines of cpa firm practice development. here is how firms commonly spend their time on each discipline, or marketing activity:<\/p>\n<ul>\n<li>discipline 1, grow and protect existing clients: 50%<\/li>\n<li>discipline 2, develop and nurture referral sources: 30%<\/li>\n<li>discipline 3, prospect to attract new clients: 15%<\/li>\n<li>discipline 4, perform support activities: 5%<\/li>\n<\/ul>\n<blockquote>\n<p><b>more: <\/b><a href=\"\/\/www.g005e.com\/2020\/01\/10\/the-4-marketing-disciplines\/\">the 4 marketing disciplines<\/a> | <a href=\"\/\/www.g005e.com\/2019\/12\/28\/how-specializing-makes-marketing-easier\/\">15 powerful niche marketing practices<\/a> | <a href=\"\/\/www.g005e.com\/2019\/12\/21\/19-takeaways-from-the-history-of-cpa-firm-practice-development\/\">19 takeaways from the history of cpa firm practice development<\/a> | <a href=\"\/\/www.g005e.com\/2019\/12\/15\/why-you-have-to-kill-the-old-paradigms\/\">why you have to kill the old paradigms<\/a> | <a href=\"\/\/www.g005e.com\/2019\/11\/29\/are-you-ready-for-the-upcoming-disruption\/\">are you ready for the great disruption?<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2020\/01\/31\/protect-and-grow-existing-clients\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p>let&#8217;s start by focusing on discipline 1, growing your existing clients.<br \/>\n <a href=\"\/\/www.g005e.com\/2020\/01\/31\/protect-and-grow-existing-clients\/#more-71266\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2020%2f01%2f31%2fprotect-and-grow-existing-clients%2f&amp;t=protect+and+grow+existing+clients'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2020%2f01%2f31%2fprotect-and-grow-existing-clients%2f&amp;title=protect+and+grow+existing+clients&amp;summary=how+your+net+promoter+score+can+help+you+focus.%0d%0a%0d%0a%0d%0aby+marc+rosenberg%0d%0athe+rosenberg+practice+management+library%0d%0a%0d%0awe%27ve+discussed+how+there+are+four+disciplines+of+cpa+firm+practice+development.+here+is+how+firms+commonly+spend+their+time+on+each+discipline%2c+or+marketing+activity%3a%0d%0a%0d%0a+%09discipline+1%2c+grow+and+protect'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li>\n<li 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and grow existing clients \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":1339,"featured_media":52068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,2271,3120,3002],"tags":[],"class_list":["post-71266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-marketing","category-pro-member-exclusive","category-special","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>protect and grow existing clients - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2020\/01\/31\/protect-and-grow-existing-clients\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"protect and grow existing clients - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2020\/01\/31\/protect-and-grow-existing-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" 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