{"id":70401,"date":"2020-01-10t12:00:14","date_gmt":"2020-01-10t17:00:14","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=70401"},"modified":"2020-01-17t08:15:01","modified_gmt":"2020-01-17t13:15:01","slug":"the-4-marketing-disciplines","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/01\/10\/the-4-marketing-disciplines\/","title":{"rendered":"the 4 marketing disciplines"},"content":{"rendered":"

\"\"<\/a>how to deploy them as a framework for cpa firm practice development.<\/strong><\/p>\n

by marc rosenberg<\/i>
\nthe rosenberg practice management library<\/i><\/a><\/p>\n

all marketing activities fall into one of four categories:<\/p>\n

    \n
  1. protect and grow revenue from existing<\/strong> clients.<\/li>\n
  2. identify and nurture referral<\/strong> sources.<\/li>\n
  3. focus on a well-defined group of prospects<\/strong>; get new clients.<\/li>\n
  4. support<\/strong> activities that complement those above.<\/li>\n<\/ol>\n

    we call these the four disciplines. auditors follow certain steps of a predetermined program to perform an audit. it takes discipline to stay the course and execute the audit process.<\/p>\n

    more: <\/b>15 powerful niche marketing practices<\/a> | 19 takeaways from the history of cpa firm practice development<\/a> | why you have to kill the old paradigms<\/a> | are you ready for the great disruption?<\/a>
    \n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>    log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

    marketing is no different. it requires discipline to engage in all four categories, execute the action steps continuously<\/strong> and avoid taking shortcuts or skipping steps altogether.
    \n     read more →<\/a><\/p>\n