{"id":70401,"date":"2020-01-10t12:00:14","date_gmt":"2020-01-10t17:00:14","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=70401"},"modified":"2020-01-17t08:15:01","modified_gmt":"2020-01-17t13:15:01","slug":"the-4-marketing-disciplines","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/01\/10\/the-4-marketing-disciplines\/","title":{"rendered":"the 4 marketing disciplines"},"content":{"rendered":"

\"\"<\/a>how to deploy them as a framework for cpa firm practice development.<\/strong><\/p>\n

by marc rosenberg<\/i>
\nthe rosenberg practice management library<\/i><\/a><\/p>\n

all marketing activities fall into one of four categories:<\/p>\n

    \n
  1. protect and grow revenue from existing<\/strong> clients.<\/li>\n
  2. identify and nurture referral<\/strong> sources.<\/li>\n
  3. focus on a well-defined group of prospects<\/strong>; get new clients.<\/li>\n
  4. support<\/strong> activities that complement those above.<\/li>\n<\/ol>\n

    we call these the four disciplines. auditors follow certain steps of a predetermined program to perform an audit. it takes discipline to stay the course and execute the audit process.<\/p>\n

    more: <\/b>15 powerful niche marketing practices<\/a> | 19 takeaways from the history of cpa firm practice development<\/a> | why you have to kill the old paradigms<\/a> | are you ready for the great disruption?<\/a>
    \n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>    log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

    marketing is no different. it requires discipline to engage in all four categories, execute the action steps continuously<\/strong> and avoid taking shortcuts or skipping steps altogether.
    \n     read more →<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    \"\"<\/a>how to deploy them as a framework for cpa firm practice development.<\/strong><\/p>\n

    by marc rosenberg<\/i>
    \n    the rosenberg practice management library<\/i><\/a><\/p>\n

    all marketing activities fall into one of four categories:<\/p>\n

      \n
    1. protect and grow revenue from existing<\/strong> clients.<\/li>\n
    2. identify and nurture referral<\/strong> sources.<\/li>\n
    3. focus on a well-defined group of prospects<\/strong>; get new clients.<\/li>\n
    4. support<\/strong> activities that complement those above.<\/li>\n<\/ol>\n

      we call these the four disciplines. auditors follow certain steps of a predetermined program to perform an audit. it takes discipline to stay the course and execute the audit process.<\/p>\n

      \n

      more: <\/b>15 powerful niche marketing practices<\/a> | 19 takeaways from the history of cpa firm practice development<\/a> | why you have to kill the old paradigms<\/a> | are you ready for the great disruption?<\/a>
      \n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>      log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n

      marketing is no different. it requires discipline to engage in all four categories, execute the action steps continuously<\/strong> and avoid taking shortcuts or skipping steps altogether.
      \n       read more →<\/a><\/p>\n","protected":false},"author":1339,"featured_media":52068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"136410,133000,134729,131575,131559,123630","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,2271,3120,3002],"tags":[],"class_list":["post-70401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-marketing","category-pro-member-exclusive","category-special","membership-content","access-restricted"],"acf":[],"yoast_head":"\nthe 4 marketing disciplines - 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