{"id":70264,"date":"2020-02-08t12:00:25","date_gmt":"2020-02-08t17:00:25","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=70264"},"modified":"2020-02-09t21:36:30","modified_gmt":"2020-02-10t02:36:30","slug":"2020-outlook-more-engagement-less-efficiency","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/","title":{"rendered":"2020 outlook: more engagement, less ‘efficiency’"},"content":{"rendered":"

\"\"<\/a>how well do you know your clients’ strategic plans?
\n<\/strong><\/p>\n

by jeff pawlow<\/em><\/p>\n

while firms intellectually understand what it means to move from a \u201ccompliance\u201d to an \u201cadvisory\u201d posture, most are lagging when it comes to actually making the pivot.<\/p>\n

more: <\/b>2020 outlook: non-traditional hires might be the answer<\/a> | development<\/a> | innovate and anticipate<\/a> | balance advisory and compliance<\/a> | talent shortage drags on<\/a> | demand is high<\/a> | business development goes borderless<\/a> | data import on the rise<\/a> | becoming the most valuable advisor<\/a> | top three tips for 2020 success<\/a> | where do you want to be?<\/a> | dicey disruptions<\/a> | upstream mergers<\/a> | staffing gets creative<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

part of this is based on the fact that most firms are still run the way they have always been run \u2013 designed to produce the core services as efficiently as possible. in order to function in an advisory capacity, a complete retooling is necessary \u2013 where the emphasis is less about efficiency and more about engagement.
\n
\ndeveloping \u201cprofessional intimacy\u201d with a client is the foundation of an effective advisory relationship, and it must be intentionally built over time. i am struck by how few of our cpa clients have taken the time to become familiar with their client\u2019s strategic plan or to develop a keen understanding of their organizational goals.<\/p>\n

this is mainly because our legacy systems reward production as opposed to investment. until this changes, firms will struggle to truly position themselves to succeed within an advisory framework.<\/p>\n

i believe that firms that can make this cultural adjustment in a timely manner can gain significant first-mover advantage over their peers. the emerging model will reward knowledge that is applied against a specific client\u2019s situation as opposed to the efficient production of commoditized core services, but it is paramount that we adjust our internal management practices to support this switch.<\/p>\n

<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\"\"<\/a>
\nhow well do you know your clients’ strategic plans?<\/strong>
\nby jeff pawlow<\/em><\/p>\n","protected":false},"author":1360,"featured_media":45888,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5,3120,3002],"tags":[],"class_list":["post-70264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outlook","category-pro-member-exclusive","category-special"],"acf":[],"yoast_head":"\n2020 outlook: more engagement, less 'efficiency' - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2020 outlook: more engagement, less 'efficiency' - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-08t17:00:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-10t02:36:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/jeffpawlow_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"210\" \/>\n\t<meta property=\"og:image:height\" content=\"210\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jeffrey s. pawlow\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jeffrey s. pawlow\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/\"},\"author\":{\"name\":\"jeffrey s. pawlow\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/db26a261ef11f80dd9c4f4ac8580d021\"},\"headline\":\"2020 outlook: more engagement, less ‘efficiency’\",\"datepublished\":\"2020-02-08t17:00:25+00:00\",\"datemodified\":\"2020-02-10t02:36:30+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/\"},\"wordcount\":312,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/jeffpawlow_.jpg\",\"articlesection\":[\"outlook & analysis\",\"pro member exclusive\",\"special\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/\",\"url\":\"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/\",\"name\":\"2020 outlook: more engagement, less 'efficiency' - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"primaryimageofpage\":{\"@id\":\"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/#primaryimage\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/jeffpawlow_.jpg\",\"datepublished\":\"2020-02-08t17:00:25+00:00\",\"datemodified\":\"2020-02-10t02:36:30+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/\"]}]},{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/#primaryimage\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/jeffpawlow_.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/jeffpawlow_.jpg\",\"caption\":\"pawlow\"},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"outlook & analysis\",\"item\":\"\/\/www.g005e.com\/category\/outlook\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"2020 outlook: more engagement, less ‘efficiency’\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/db26a261ef11f80dd9c4f4ac8580d021\",\"name\":\"jeffrey s. pawlow\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/pawlow-100x100.png\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/pawlow-100x100.png\",\"caption\":\"jeffrey s. pawlow\"},\"description\":\"jeffrey s. pawlow is ceo of the growth partnership, marketing training consultants. recognized as one of the \u201ctop 100 most influential people\u201d in public accounting by accounting today, jeff leads a dynamic team of over 25 \u201cresultants\u201d dedicated to helping their cpa firm clients achieve sustainable, profitable growth.\",\"url\":\"\/\/www.g005e.com\/author\/jeffrey-pawlow\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"2020 outlook: more engagement, less 'efficiency' - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/","og_locale":"en_us","og_type":"article","og_title":"2020 outlook: more engagement, less 'efficiency' - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2020-02-08t17:00:25+00:00","article_modified_time":"2020-02-10t02:36:30+00:00","og_image":[{"width":210,"height":210,"url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/jeffpawlow_.jpg","type":"image\/jpeg"}],"author":"jeffrey s. pawlow","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"jeffrey s. pawlow","est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/"},"author":{"name":"jeffrey s. pawlow","@id":"\/\/www.g005e.com\/#\/schema\/person\/db26a261ef11f80dd9c4f4ac8580d021"},"headline":"2020 outlook: more engagement, less ‘efficiency’","datepublished":"2020-02-08t17:00:25+00:00","datemodified":"2020-02-10t02:36:30+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/"},"wordcount":312,"commentcount":0,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"image":{"@id":"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/jeffpawlow_.jpg","articlesection":["outlook & analysis","pro member exclusive","special"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/","url":"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/","name":"2020 outlook: more engagement, less 'efficiency' - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"primaryimageofpage":{"@id":"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/#primaryimage"},"image":{"@id":"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/jeffpawlow_.jpg","datepublished":"2020-02-08t17:00:25+00:00","datemodified":"2020-02-10t02:36:30+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/"]}]},{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/#primaryimage","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/jeffpawlow_.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/jeffpawlow_.jpg","caption":"pawlow"},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2020\/02\/08\/2020-outlook-more-engagement-less-efficiency\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"outlook & analysis","item":"\/\/www.g005e.com\/category\/outlook\/"},{"@type":"listitem","position":3,"name":"2020 outlook: more engagement, less ‘efficiency’"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/db26a261ef11f80dd9c4f4ac8580d021","name":"jeffrey s. pawlow","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/pawlow-100x100.png","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/pawlow-100x100.png","caption":"jeffrey s. pawlow"},"description":"jeffrey s. pawlow is ceo of the growth partnership, marketing training consultants. recognized as one of the \u201ctop 100 most influential people\u201d in public accounting by accounting today, jeff leads a dynamic team of over 25 \u201cresultants\u201d dedicated to helping their cpa firm clients achieve sustainable, profitable growth.","url":"\/\/www.g005e.com\/author\/jeffrey-pawlow\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/70264","targethints":{"allow":["get"]}}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/1360"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=70264"}],"version-history":[{"count":2,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/70264\/revisions"}],"predecessor-version":[{"id":71631,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/70264\/revisions\/71631"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media\/45888"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=70264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=70264"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=70264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}