{"id":6986,"date":"2010-05-12t06:24:02","date_gmt":"2010-05-12t10:24:02","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=6986"},"modified":"2015-10-23t03:35:04","modified_gmt":"2015-10-23t07:35:04","slug":"why-social-media-works-for-accountants","status":"publish","type":"post","link":"\/\/www.g005e.com\/2010\/05\/12\/why-social-media-works-for-accountants\/","title":{"rendered":"why social media works for accountants"},"content":{"rendered":"

firms find powerful results from combining traditional networking with social media.<\/strong><\/p>\n

tracey crevar warren writes in\u00a0 can facebook kill face-to-face networking?…<\/a><\/em><\/p>\n

using linkedin has led to more face-to-face meetings with clients who have been mia for over 20 years, said tracey segarra, director of marketing at garden city, ny-based margolin, winer & evens, llp. \u201cmany professionals might be uncomfortable calling up someone out of the blue that they haven\u2019t seen in 20 years, but that same social barrier doesn\u2019t apply to looking someone up on linkedin. and once they do make contact online, it often leads to e-mails traded back and forth and then face-to-face meetings over lunch. so in a very real sense virtual networking is leading to more face-to-face networking.\u201d<\/p>\n

\u201cboth are important,\u201d said segarra. \u201csocial networking is just another communication tool. they are more approachable for some people because it\u2019s not face to face. the trick is in figuring out which method of communication works best for each of your contacts,\u201d she added.
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