{"id":69653,"date":"2019-12-17t12:00:23","date_gmt":"2019-12-17t17:00:23","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=69653"},"modified":"2019-12-26t09:39:24","modified_gmt":"2019-12-26t14:39:24","slug":"major-search-algorithm-change-could-affect-your-rankings","status":"publish","type":"post","link":"\/\/www.g005e.com\/2019\/12\/17\/major-search-algorithm-change-could-affect-your-rankings\/","title":{"rendered":"major search algorithm change could affect your rankings"},"content":{"rendered":"

\"\"<\/a>it’s called bert, and it deepens context.
\n<\/strong><\/p>\n

by sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n

google just rolled out a new search algorithm update that impacts not only the results of searches you perform but also how your website ranks in search results for more complex queries.<\/p>\n

more on small-firm growth strategies:<\/b> is your client newsletter stuck in the 1990s?<\/a> | outsource or in-house? how does your marketing get done?<\/a> | beyond referrals: getting new clients<\/a> | five trends for the modern accountant<\/a> | 7 ways to generate leads<\/a> | take the focus off price<\/a> | 5 solutions when clients balk at price<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

this major change comes with the name of bert, and in this case, bert is an acronym that stands for bidirectional encoder representations from transformers. bert helps google understand natural language in searches in a more meaningful way and will be able to provide searchers with better answers to their deeper queries.
\n
\none example is when a query contains the word \u201cno.\u201d before, that word has fallen out, but with bert, it will be able to add richer contextual meaning that will in turn deliver better search results. search keyword phrases with prepositions and pronouns will also be better understood.<\/p>\n

bert interprets search queries, not web pages, and is another signal that google will use when producing the best results it can for users of search. google estimates bert will impact 10 percent of all searches and considers this change to be the biggest it\u2019s made in the last five years for the future of search.<\/p>\n

bert is just one of many changes that will impact accounting firm marketing plans in 2020. in the short term, firm marketing heads should check their website rankings over the next few weeks as bert rolls out.<\/p>\n","protected":false},"excerpt":{"rendered":"

it’s called bert, and it deepens context.<\/strong>
\nby sandi leyva<\/em>
\nthe complete guide to marketing for tax & accounting firms<\/a><\/em><\/p>\n","protected":false},"author":1345,"featured_media":53032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,3120,3002,2295],"tags":[],"class_list":["post-69653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-pro-member-exclusive","category-special","category-solo"],"acf":[],"yoast_head":"\nmajor search algorithm change could affect your rankings - 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