{"id":68794,"date":"2019-11-22t12:00:25","date_gmt":"2019-11-22t17:00:25","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=68794"},"modified":"2023-07-07t12:01:56","modified_gmt":"2023-07-07t16:01:56","slug":"5-dos-and-donts-of-marketing-yourself-as-a-cannabis-accountant","status":"publish","type":"post","link":"\/\/www.g005e.com\/2019\/11\/22\/5-dos-and-donts-of-marketing-yourself-as-a-cannabis-accountant\/","title":{"rendered":"5 do\u2019s and don\u2019ts for cannabis cpa marketing"},"content":{"rendered":"

\"\"<\/a>save the brand building until you have a few clients.
\n<\/strong><\/p>\n

by andrew hunzicker<\/i>
\ncannabizcpa.pro<\/i><\/a><\/p>\n

so you\u2019ve decided that you want to take the plunge and dive into cannabis accounting. great!<\/p>\n

more:<\/b> cannabis: thc vs. cbd critical differences<\/a> | 4 best things about being a \u2018dope\u2019 accountant<\/a> | 5 biggest mistakes cannabis ceos make<\/a> | five secrets to launching your own cannabis accounting firm<\/a> | five reasons accountants should serve cannabis clients<\/a> | cpa andrew hunzicker creates course in cannabis accounting<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

while these are new and exciting times, it is completely understandable if you have concerns about promoting your business within your personal and professional networks.
\n
\npeople have their opinions about the cannabis industry \u2013 some good, some bad. but don\u2019t let that get in the way of promoting your business and becoming an expert.<\/p>\n

1. have an updated linkedin profile.<\/strong><\/p>\n

when you\u2019re first getting started with marketing your cannabis accounting business, you don\u2019t have to have it all figured out. you don\u2019t need to build a fancy website or order business cards right away. over the past few years, linkedin has become an essential personal branding tool. update your linkedin profile to make it look like a sales page, then start connecting with business owners.<\/p>\n

when you connect with a business owner on linkedin, they will often visit your profile. this is your chance to engage with them and clearly communicate who you are, the services that you provide, and what businesses\/niche you serve. if your profile has the solution to their pain points, they are more likely to connect with you, and may even ask for help if they have a need.<\/p>\n

2. be up to speed with current trends in the cannabis industry.<\/strong><\/p>\n

becoming an expert in the cannabis industry requires that you are aware of what\u2019s going on within the industry. it is highly recommended that you check for the latest breaking news or keep abreast of happenings by subscribing to niche trade publications such as ganjapreneur<\/a>,\u00a0marijuana business magazine<\/a> or norml<\/a>. keeping up with legislation and regulations as the industry continues to evolve will provide immense value to your clients, and will position yourself ahead of others who haven\u2019t put in the effort to keep current.<\/p>\n

3. attend cannabis networking events and trade shows.<\/strong><\/p>\n

look for cannabis networking events near you, and even consider hosting your own event.<\/p>\n

going to these events, you will learn so much about the products, the vendors, talks on many subjects, types of industry equipment and even meet future clients. we recommend going to at least one regional event in your first six months and continue with one or two a year every year. also get active in your local events and \u201cparticipate\u201d in this niche, as it\u2019s more than a niche, it\u2019s a movement. getting involved, you will be meeting many potential client ceos and investors.<\/p>\n

4. become active in your local governance.<\/strong><\/p>\n

this is a massive one! by getting into your local governance and talking to your legislators, you have an opportunity to help shape laws by providing real insight and support as these rules are being made, and can hopefully provide influence that supports your client\u2019s businesses, and the industry overall. besides, who is more knowledgeable than the ones who were there to help form the laws in the first place?<\/p>\n

5. get proper cannabis accounting training.<\/strong><\/p>\n

you want to be able to understand cannabis business owners\u2019 pain points. the quickest and most authentic way to do this is to get proper training and be a part of a community of other professionals in the cannabis industry who are also facing challenges and struggles. you can learn from their mistakes and experiences. the more you understand the challenges and complexity of the value that accounting professionals provide, the easier it will be not only to empathize with cannabis business owners, but also to give them hope in the form of solutions that you or others within your community are using to overcome those challenges within their businesses.<\/p>\n

5 things you should not do when marketing your cannabis business<\/h3>\n

1. don\u2019t sit idle and expect business to come to you.<\/strong><\/p>\n

just because you have your logo, a fancy website and business cards does not mean that clients will search for you. they have no idea that you exist.<\/p>\n

start talking to people and connecting with cannabis ceos via linkedin, and have authentic conversations with them about their business.<\/p>\n

be proactive. as accounting professionals, we prioritize our work. when building a practice, it\u2019s important to spend at least an hour a day on marketing, including prospecting, sharing knowledge, becoming an expert, networking with other professionals, etc. don\u2019t just wait for the universe to do its work; help it out a little and take some action.<\/p>\n

2. don\u2019t spend too much time on branding.<\/strong><\/p>\n

don\u2019t spin your wheels trying to figure out the perfect name for your business, or spend a bunch of time and money designing a logo and website. if you create your website before you know exactly what value you offer your target niche, or what pain you\u2019re solving for cannabis ceos, chances are you\u2019ll have to replace all of your content anyway. wait until you\u2019ve acquired a few new clients before you start building a new brand.<\/p>\n

3. don\u2019t spend too much time trying to prove yourself.<\/strong><\/p>\n

as you find ceos who are interested in working with you, you want to maintain the \u201calpha\u201d role. i have heard prospects ask accounting professionals to send testimonials and also for you to review their tax returns first, and then they will hire. that\u2019s free work, which you should not be doing.<\/p>\n

when you get an opportunity to learn about a cannabis business, you should be doing just that. ask about the financial structure of the company and how the accounting is currently being managed. you need to know expected revenues, number of entities, number of verticals, expected payroll and how it\u2019s organized. you really need to be figuring out if this company is worth servicing, and if the ceo is someone you want to work with, versus the other way around.<\/p>\n

4. don\u2019t clog your professional and personal networks with non-cannabis content.<\/strong><\/p>\n

now, i know we can get really excited about cannabis, and there are new products and services that are constantly flooding the market. be careful not to completely spam your audience with all of these things that are not related to the business side of cannabis. keep it educational and industry-related at all costs.<\/p>\n

5. don\u2019t feel like you have to do this alone.<\/strong><\/p>\n

as entrepreneurs, it can be difficult competing with bigger firms that have a built-in team. whatever your situation is (you might work from your home or actually have an office), if you\u2019re just starting up, you need a solution to get answers to your questions or your client questions when you are \u201cstuck.\u201d<\/p>\n

it\u2019s good to join a community of other professionals who are in the cannabis industry. asking industry questions, and also providing input for others who are looking for information, will help establish your expertise in your niche. this can even lead to referrals from others who trust your knowledge of the cannabis space, and know the value that you offer ceos.<\/p>\n

there are lots of general cannabis groups on facebook and we have one for accounting and tax issues related to cannabis and hemp\/cbd.<\/p>\n","protected":false},"excerpt":{"rendered":"

save the brand building until you have a few clients.<\/strong>
\nby andrew hunzicker<\/em>
\ncannabizcpa.pro<\/a><\/em><\/p>\n","protected":false},"author":2909,"featured_media":54278,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2759,1363,2271,3120],"tags":[],"class_list":["post-68794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cannabis","category-featured","category-marketing","category-pro-member-exclusive"],"acf":[],"yoast_head":"\n5 do\u2019s and don\u2019ts for cannabis cpa marketing - 卡塔尔世界杯常规比赛时间<\/title>\n<meta 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