{"id":67177,"date":"2019-10-12t12:00:03","date_gmt":"2019-10-12t16:00:03","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=67177"},"modified":"2019-10-16t13:56:20","modified_gmt":"2019-10-16t17:56:20","slug":"is-your-client-newsletter-stuck-in-the-1990s","status":"publish","type":"post","link":"\/\/www.g005e.com\/2019\/10\/12\/is-your-client-newsletter-stuck-in-the-1990s\/","title":{"rendered":"is your client newsletter stuck in the 1990s?"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/womantextingsmartphoneorange_dollarphotoclub_83979787.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-42274\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/womantextingsmartphoneorange_dollarphotoclub_83979787-590x393.jpg\" alt=\"woman wearing orange shirt texting on a smartphone walking in the street in a sunny day\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/womantextingsmartphoneorange_dollarphotoclub_83979787-590x393.jpg 590w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/womantextingsmartphoneorange_dollarphotoclub_83979787.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/womantextingsmartphoneorange_dollarphotoclub_83979787.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/womantextingsmartphoneorange_dollarphotoclub_83979787-290x193.jpg 290w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/womantextingsmartphoneorange_dollarphotoclub_83979787-190x127.jpg 190w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/womantextingsmartphoneorange_dollarphotoclub_83979787.jpg 1600w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>if you look dated in one area, that perception can spread.<\/strong><\/p>\n<p><em>by sandi leyva, cpa<\/em><\/p>\n<p>one of the leading client newsletter vendors discontinued its product this year, and we at accelerator newsletters having been getting a lot of calls from staff at accounting firms asking about our client newsletter offering.<\/p>\n<blockquote><p><b>more on small-firm growth strategies:<\/b> <a href=\"\/\/www.g005e.com\/2019\/08\/09\/outsource-or-in-house-how-does-your-marketing-get-done\/\">outsource or in-house? how does your marketing get done?<\/a> | <a href=\"\/\/www.g005e.com\/2019\/08\/08\/making-content-marketing-part-of-your-growth-strategy\/\">making content marketing part of your growth strategy<\/a> | <a href=\"\/\/www.g005e.com\/2019\/04\/17\/tough-lessons-from-tax-season\/\">tough lessons from tax season<\/a> | <a href=\"\/\/www.g005e.com\/2017\/01\/13\/10-quick-easy-tips-better-busy-season\/\">10 quick and easy tips for a better busy season<\/a> | <a href=\"\/\/www.g005e.com\/2016\/05\/28\/6-metrics-marketing\/\">6 metrics of marketing<\/a> | <a href=\"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/\">want better clients? 5 ways to hook them<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2019\/10\/12\/is-your-client-newsletter-stuck-in-the-1990s\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>the calls have been enlightening to me, but also disappointing to find out many firms are stuck in a decades-old way of sending client newsletters. here\u2019s what i have learned from you and what i\u2019d like to share to get everyone caught up to the way it is today in modern digital marketing.<br \/>\n <a href=\"\/\/www.g005e.com\/2019\/10\/12\/is-your-client-newsletter-stuck-in-the-1990s\/#more-67177\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2019%2f10%2f12%2fis-your-client-newsletter-stuck-in-the-1990s%2f&amp;t=is+your+client+newsletter+stuck+in+the+1990s%3f'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2019%2f10%2f12%2fis-your-client-newsletter-stuck-in-the-1990s%2f&amp;title=is+your+client+newsletter+stuck+in+the+1990s%3f&amp;summary=if+you+look+dated+in+one+area%2c+that+perception+can+spread.%0d%0a%0d%0aby+sandi+leyva%2c+cpa%0d%0a%0d%0aone+of+the+leading+client+newsletter+vendors+discontinued+its+product+this+year%2c+and+we+at+accelerator+newsletters+having+been+getting+a+lot+of+calls+from+staff+at+accounting+firms+asking+about+our+client+newsletter+offering.%0d%0amore+on+'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2019%2f10%2f12%2fis-your-client-newsletter-stuck-in-the-1990s%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20is%20your%20client%20newsletter%20stuck%20in%20the%201990s?&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2019\/10\/12\/is-your-client-newsletter-stuck-in-the-1990s\/\" title=\"email this: is your client newsletter stuck in the 1990s? \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/womantextingsmartphoneorange_dollarphotoclub_83979787.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-42274\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/womantextingsmartphoneorange_dollarphotoclub_83979787-590x393.jpg\" alt=\"woman wearing orange shirt texting on a smartphone walking in the street in a sunny day\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/womantextingsmartphoneorange_dollarphotoclub_83979787-590x393.jpg 590w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/womantextingsmartphoneorange_dollarphotoclub_83979787.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/womantextingsmartphoneorange_dollarphotoclub_83979787.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/womantextingsmartphoneorange_dollarphotoclub_83979787-290x193.jpg 290w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/womantextingsmartphoneorange_dollarphotoclub_83979787-190x127.jpg 190w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/womantextingsmartphoneorange_dollarphotoclub_83979787.jpg 1600w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>if you look dated in one area, that perception can spread.<\/strong><\/p>\n<p><em>by sandi leyva, cpa<\/em><\/p>\n<p>one of the leading client newsletter vendors discontinued its product this year, and we at accelerator newsletters having been getting a lot of calls from staff at accounting firms asking about our client newsletter offering.<\/p>\n<blockquote>\n<p><b>more on small-firm growth strategies:<\/b> <a href=\"\/\/www.g005e.com\/2019\/08\/09\/outsource-or-in-house-how-does-your-marketing-get-done\/\">outsource or in-house? how does your marketing get done?<\/a> | <a href=\"\/\/www.g005e.com\/2019\/08\/08\/making-content-marketing-part-of-your-growth-strategy\/\">making content marketing part of your growth strategy<\/a> | <a href=\"\/\/www.g005e.com\/2019\/04\/17\/tough-lessons-from-tax-season\/\">tough lessons from tax season<\/a> | <a href=\"\/\/www.g005e.com\/2017\/01\/13\/10-quick-easy-tips-better-busy-season\/\">10 quick and easy tips for a better busy season<\/a> | <a href=\"\/\/www.g005e.com\/2016\/05\/28\/6-metrics-marketing\/\">6 metrics of marketing<\/a> | <a href=\"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/\">want better clients? 5 ways to hook them<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2019\/10\/12\/is-your-client-newsletter-stuck-in-the-1990s\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p>the calls have been enlightening to me, but also disappointing to find out many firms are stuck in a decades-old way of sending client newsletters. here\u2019s what i have learned from you and what i\u2019d like to share to get everyone caught up to the way it is today in modern digital marketing.<br \/>\n <a href=\"\/\/www.g005e.com\/2019\/10\/12\/is-your-client-newsletter-stuck-in-the-1990s\/#more-67177\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2019%2f10%2f12%2fis-your-client-newsletter-stuck-in-the-1990s%2f&amp;t=is+your+client+newsletter+stuck+in+the+1990s%3f'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2019%2f10%2f12%2fis-your-client-newsletter-stuck-in-the-1990s%2f&amp;title=is+your+client+newsletter+stuck+in+the+1990s%3f&amp;summary=if+you+look+dated+in+one+area%2c+that+perception+can+spread.%0d%0a%0d%0aby+sandi+leyva%2c+cpa%0d%0a%0d%0aone+of+the+leading+client+newsletter+vendors+discontinued+its+product+this+year%2c+and+we+at+accelerator+newsletters+having+been+getting+a+lot+of+calls+from+staff+at+accounting+firms+asking+about+our+client+newsletter+offering.%0d%0amore+on+'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2019%2f10%2f12%2fis-your-client-newsletter-stuck-in-the-1990s%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li>\n<li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20is%20your%20client%20newsletter%20stuck%20in%20the%201990s?&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2019\/10\/12\/is-your-client-newsletter-stuck-in-the-1990s\/\" title=\"email this: is your client newsletter stuck in the 1990s? 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