{"id":67177,"date":"2019-10-12t12:00:03","date_gmt":"2019-10-12t16:00:03","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=67177"},"modified":"2019-10-16t13:56:20","modified_gmt":"2019-10-16t17:56:20","slug":"is-your-client-newsletter-stuck-in-the-1990s","status":"publish","type":"post","link":"\/\/www.g005e.com\/2019\/10\/12\/is-your-client-newsletter-stuck-in-the-1990s\/","title":{"rendered":"is your client newsletter stuck in the 1990s?"},"content":{"rendered":"

\"woman<\/a>if you look dated in one area, that perception can spread.<\/strong><\/p>\n

by sandi leyva, cpa<\/em><\/p>\n

one of the leading client newsletter vendors discontinued its product this year, and we at accelerator newsletters having been getting a lot of calls from staff at accounting firms asking about our client newsletter offering.<\/p>\n

more on small-firm growth strategies:<\/b> outsource or in-house? how does your marketing get done?<\/a> | making content marketing part of your growth strategy<\/a> | tough lessons from tax season<\/a> | 10 quick and easy tips for a better busy season<\/a> | 6 metrics of marketing<\/a> | want better clients? 5 ways to hook them<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

the calls have been enlightening to me, but also disappointing to find out many firms are stuck in a decades-old way of sending client newsletters. here\u2019s what i have learned from you and what i\u2019d like to share to get everyone caught up to the way it is today in modern digital marketing.
\n
\nwhat\u2019s old:<\/strong> the old pdf newsletter with its two- to three-column format is out. it\u2019s not mobile-friendly (the web design term is responsive), which means it can\u2019t easily be read on the phone. more than half of your readers will want this mobile-friendly feature.<\/p>\n

what\u2019s new:<\/strong> blogging has been around for a couple of decades now. blogs don\u2019t have to replace newsletters, but their content can be duplicated in newsletters to save time and money. this means the newsletter is not pdf, it\u2019s online. it\u2019s not multiple articles, only one. and it\u2019s mobile-friendly with rich graphics for illustrations.<\/p>\n

what\u2019s old:<\/strong> sending your newsletter out using outlook is out. it may also be against the law. the can-spam act was signed in 2003. those who don\u2019t comply hurt the entire profession.<\/p>\n

what\u2019s new:<\/strong> newsletters should be sent using a crm (customer relationship management) app or email marketing software such as constant contact, infusionsoft or active campaign. prospects should be able to subscribe to your newsletters using an opt-in feature on your website. while it\u2019s not illegal to subscribe clients to your newsletter, you must have an opt-out feature in your software to honor requests to unsubscribe.<\/p>\n

you can also send your newsletter out in multiple ways beyond email. you can set up push notifications to let readers know when you\u2019ve added something new to your blog or website. you can text clients a link using sms. you can also leave notices in their private client portal. you can post them in social media groups, and you can use messenger or another app to send a chat notice to subscribers.<\/p>\n

what\u2019s old:<\/strong> contentwise, the average tax newsletter has an open rate of about 15 percent. that means out of 100 subscribers, 85 don\u2019t even bother to read your email; they just delete it.<\/p>\n

what\u2019s new:<\/strong> content that is broader than accounting and tax topics will keep your readers far more engaged. think about topics that they care about, such as business profitability, marketing, technology, leadership, hiring tips and customer service. offering a broader range of topics will double your open rate and deliver more value to your clients.<\/p>\n

what\u2019s old:<\/strong> good old-fashioned text is still useful. but it shouldn\u2019t be used alone.<\/p>\n

what\u2019s new:<\/strong> vary your newsletter content by including videos, infographics, charts, illustrations, lists, facts, quotes, cartoons and other media beyond text.<\/p>\n

what\u2019s old:<\/strong> please don\u2019t tell me if you are still mailing out hard copies of your newsletter.\u00a0 i just don\u2019t want to know.<\/p>\n

old vs. new<\/h3>\n

here are some questions for you to consider when it comes to how your firm is viewed by your clientele:<\/p>\n

    \n
  1. if your firm is using decades-old marketing techniques, what will clients think of your advisory and business skills? if you are outdated in one area, you\u2019ll have an issue gaining trust in another.<\/li>\n
  2. if your firm wants to attract millennials as clients, startups and companies that need to be on the leading edge, how are you going to do that if you look two decades behind?<\/li>\n
  3. if your newsletter is out of date, are your other marketing materials and methods just as old? it might be ok if all you need to attract is clients from the greatest generation.<\/li>\n<\/ol>\n

    i know we\u2019ve had a lot of change this year, so when you have time to catch your breath and are ready for more changes, check to make sure your marketing methods are up to date and not holding you back.<\/p>\n

    is it time your firm embraced the new?<\/p>\n","protected":false},"excerpt":{"rendered":"

    if you look dated in one area, that perception can spread.<\/strong>
    \nby sandi leyva<\/em>
    \n    the accountant\u2019s accelerator<\/a><\/em><\/p>\n","protected":false},"author":1345,"featured_media":53032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,2271,3120,3002,2295],"tags":[],"class_list":["post-67177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-marketing","category-pro-member-exclusive","category-special","category-solo"],"acf":[],"yoast_head":"\nis your client newsletter stuck in the 1990s? - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2019\/10\/12\/is-your-client-newsletter-stuck-in-the-1990s\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"is your client newsletter stuck in the 1990s? 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