{"id":6658,"date":"2010-04-19t15:02:28","date_gmt":"2010-04-19t19:02:28","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=6658"},"modified":"2016-04-19t11:16:21","modified_gmt":"2016-04-19t15:16:21","slug":"three-ms-of-success-for-cpa-firms","status":"publish","type":"post","link":"\/\/www.g005e.com\/2010\/04\/19\/three-ms-of-success-for-cpa-firms\/","title":{"rendered":"three ms of success for cpa firms"},"content":{"rendered":"<p><strong>what rita keller teaches us from southwest airlines&#8217; legendary founder.<\/strong><\/p>\n<p><em>by rick telberg<\/em><\/p>\n<p>it&#8217;s been a rollercoaster ride in the past few years, with firms at first drowning in work, followed by a crippling staff shortage, then a market crash and belt-tightening, then re-expansion with a broadly profitable busy season. so a few weeks of peace and quiet this summer could seem appealing to staff and management\u00a0alike.<\/p>\n<p>but management guru rita keller is here to tell you that you can&#8217;t afford much rest. &#8220;there&#8217;s work to do,&#8221; she says about cleaning up rusty and outmoded cpa firm management practices. keller has a message for firms to focus on marketing, mentoring and managing \u2014 the three\u00a0ms.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2010\/04\/19\/three-ms-of-success-for-cpa-firms\/#more-6658\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>what rita keller teaches us from southwest airlines&#8217; legendary founder.<\/strong><\/p>\n<p><em>by rick telberg<\/em><\/p>\n<p>it&#8217;s been a rollercoaster ride in the past few years, with firms at first drowning in work, followed by a crippling staff shortage, then a market crash and belt-tightening, then re-expansion with a broadly profitable busy season. so a few weeks of peace and quiet this summer could seem appealing to staff and management\u00a0alike.<\/p>\n<p>but management guru rita keller is here to tell you that you can&#8217;t afford much rest. &#8220;there&#8217;s work to do,&#8221; she says about cleaning up rusty and outmoded cpa firm management practices. keller has a message for firms to focus on marketing, mentoring and managing \u2014 the three\u00a0ms.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2010\/04\/19\/three-ms-of-success-for-cpa-firms\/#more-6658\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":1357,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2259,1908,5,3120,2301],"tags":[575,583,93,79,20],"class_list":["post-6658","post","type-post","status-publish","format-standard","hentry","category-leadership","category-management","category-outlook","category-pro-member-exclusive","category-talent","tag-leadership","tag-learning","tag-management","tag-marketing","tag-training","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - 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