{"id":6658,"date":"2010-04-19t15:02:28","date_gmt":"2010-04-19t19:02:28","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=6658"},"modified":"2016-04-19t11:16:21","modified_gmt":"2016-04-19t15:16:21","slug":"three-ms-of-success-for-cpa-firms","status":"publish","type":"post","link":"\/\/www.g005e.com\/2010\/04\/19\/three-ms-of-success-for-cpa-firms\/","title":{"rendered":"three ms of success for cpa firms"},"content":{"rendered":"<p><strong>what rita keller teaches us from southwest airlines&#8217; legendary founder.<\/strong><\/p>\n<p><em>by rick telberg<\/em><\/p>\n<p>it&#8217;s been a rollercoaster ride in the past few years, with firms at first drowning in work, followed by a crippling staff shortage, then a market crash and belt-tightening, then re-expansion with a broadly profitable busy season. so a few weeks of peace and quiet this summer could seem appealing to staff and management\u00a0alike.<\/p>\n<p>but management guru rita keller is here to tell you that you can&#8217;t afford much rest. &#8220;there&#8217;s work to do,&#8221; she says about cleaning up rusty and outmoded cpa firm management practices. keller has a message for firms to focus on marketing, mentoring and managing \u2014 the three\u00a0ms.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2010\/04\/19\/three-ms-of-success-for-cpa-firms\/#more-6658\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2010%2f04%2f19%2fthree-ms-of-success-for-cpa-firms%2f&amp;t=three+ms+of+success+for+cpa+firms'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) 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telberg<\/em><\/p>\n<p>it&#8217;s been a rollercoaster ride in the past few years, with firms at first drowning in work, followed by a crippling staff shortage, then a market crash and belt-tightening, then re-expansion with a broadly profitable busy season. so a few weeks of peace and quiet this summer could seem appealing to staff and management\u00a0alike.<\/p>\n<p>but management guru rita keller is here to tell you that you can&#8217;t afford much rest. &#8220;there&#8217;s work to do,&#8221; she says about cleaning up rusty and outmoded cpa firm management practices. keller has a message for firms to focus on marketing, mentoring and managing \u2014 the three\u00a0ms.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2010\/04\/19\/three-ms-of-success-for-cpa-firms\/#more-6658\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  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