{"id":66355,"date":"2019-10-28t12:00:41","date_gmt":"2019-10-28t16:00:41","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=66355"},"modified":"2019-10-31t17:34:31","modified_gmt":"2019-10-31t21:34:31","slug":"how-i-became-a-published-author","status":"publish","type":"post","link":"\/\/www.g005e.com\/2019\/10\/28\/how-i-became-a-published-author\/","title":{"rendered":"how i became a published author"},"content":{"rendered":"
<\/a>it starts with clients. of course. by ed mendlowitz<\/i> i reached a stage in my career when i thought it was important to write articles. i wrote quite a few and sent them to editors, only to have them rejected. the nice ones wrote back rejections. the not-so-nice never bothered to respond at all.<\/p>\n more:<\/b> don\u2019t pass up opportunities<\/a> | when to say no to pro bono work<\/a> | i used to hate quickbooks<\/a> | things change<\/a> | how to be \u2019the other guy\u2019s accountant\u2019<\/a> | why we \u2018kill\u2019 to get partnership returns out quickly<\/a> | becoming an expert in irs collections<\/a> | high cpa fees should be a client\u2019s goal<\/a> | how hidden bias taints results<\/a> i even had articles typed multiple times to send \u201coriginals\u201d to various publications at the same time to no avail. at some point, i gave up but decided to write tax letters to clients. that gave me the idea to do the same and the \u201cs&m newsletter\u201d became a publication of siegel & mendlowitz. after about two-thirds of the letters were stuffed in envelopes it dawned on me that s&m could refer to something not too professional; however, i was already invested in the process and sent it out anyway.<\/p>\n well, this became an instant success, with many calls jeering and poking fun at us, but we received many requests to be put on the s&m newsletter mailing list. we expanded the \u201cbrand\u201d and eventually gave away over 600 s&m t-shirts. we even had two clients who met each other while jogging in paris wearing the shirts.<\/p>\n i didn\u2019t think much about it at the time, but the newsletter provided an aura of expertise, giving me a vehicle to write and a credential as the \u201cpublisher\u201d of the s&m newsletter. at that same time, if we met people who asked if we had expertise in a particular area i said we published an internal memo on that topic and i would get it to them. thus was born the \u201cs&m internal memo\u201d with a quickly but thoroughly researched article or outline of the topic.<\/p>\n
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\nthis was in the day when accountants could not advertise, so what i wrote was on my firm\u2019s letterhead. i started with year-end tax planning letters. one time i had a letter ready to be printed when a colleague i shared an office with showed me a similar letter he had just received from a large firm with a masthead consisting of the firm\u2019s initials followed by the word \u201cnewsletter.\u201d<\/p>\n