{"id":6545,"date":"2010-07-12t13:15:27","date_gmt":"2010-07-12t17:15:27","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=6545"},"modified":"2024-11-19t21:35:42","modified_gmt":"2024-11-20t02:35:42","slug":"eight-things-solo-practitioners-do-better","status":"publish","type":"post","link":"\/\/www.g005e.com\/2010\/07\/12\/eight-things-solo-practitioners-do-better\/","title":{"rendered":"eight ways the smallest accounting firms compete and win"},"content":{"rendered":"<p><strong>what big firms can learn from sole practitioners and small firms.<\/strong><\/p>\n<p>&#8220;the best independent practitioners have a singular focus on helping their clients achieve their goals,&#8221; according to andrew sobel, author of the exemplary &#8220;<a href=\"http:\/\/www.wiley.com\/wileycda\/wileytitle\/productcd-0470380284.html\" target=\"_blank\">all for one: ten strategies for building trusted client relationships<\/a>.&#8221; &#8220;they deliver value at every stage of their work, and they do so as quickly as possible and with ruthless efficiency,&#8221; he says.<\/p>\n<p><strong>the most successful independent professionals:<\/strong><\/p>\n<figure id=\"attachment_7502\" class=\"thumbnail wp-caption alignright\" style=\"width: 145px\"><strong><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7502\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/07\/andrew-sobel.jpg\" alt=\"andrew sobel\" width=\"145\" height=\"180\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/07\/andrew-sobel.jpg 145w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/07\/andrew-sobel-116x145.jpg 116w\" sizes=\"auto, (max-width: 145px) 100vw, 145px\" \/><\/strong><\/strong><figcaption class=\"caption wp-caption-text\">sobel<\/figcaption><\/figure>\n<p><strong> <\/strong><\/p>\n<ol>\n<li> <strong>create personal brands by building individual market renown<\/strong>. they create notoriety for themselves through publishing, speaking, and networking, and by focusing on a core specialty for which they become well known. all too often, professionals in large firms spend years sheltered under their firm&#8217;s brand.<\/li>\n<li> <strong>regularly develop and disseminate intellectual capital.<\/strong> often, there are just a handful of partners in large professional firms who create all of the intellectual capital, and everyone else feeds off of it.<!--more--><\/li>\n<li> <strong>focus on conversations, not on powerpoint. <\/strong>while it is always a good idea to outline your thoughts in writing, creating so many powerpoint presentations takes a huge amount of time and energy. the best independents lower their threshold for a client meeting. they talk often to their clients, and they have learned how to hold an engaging conversation.<\/li>\n<li> <strong>try to achieve success, not perfection.<\/strong> when you lack resources, you have to focus on delivering a solution that is good enough and works &#8212; not on the one that is most comprehensive and elegant.<\/li>\n<li> <strong>have learned to eliminate non-value-added activities.<\/strong> for a solo practitioner, every single activity has to contribute directly to the project&#8217;s goals and deliver value to the client &#8212; otherwise you work yourself to death and\/or end up seriously diluting the time and effort.<\/li>\n<li> <strong>take responsibility for their personal development. <\/strong>without mandatory training seminars or meetings, independents must really think about the skills they want to develop.<\/li>\n<li> <strong>organize around clients.<\/strong> large firms must reconcile geography, practice groups, industry sectors, and functional expertise within the same organization structure. independents are always organized around one simple and essential dimension: the client.<\/li>\n<li> <strong>truly act like it&#8217;s their money. <\/strong>for independents, every cent they spend on expenses is a cent that doesn&#8217;t go into their pockets (after taxes, of course). it&#8217;s a good mindset and a good discipline &#8212; often neglected in large organizations.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>what big firms can learn from sole practitioners and small firms. &#8220;the best independent practitioners have a singular focus on helping their clients achieve their goals,&#8221; according to andrew sobel, author of the exemplary &#8220;all for one: ten strategies for &hellip; <a href=\"\/\/www.g005e.com\/2010\/07\/12\/eight-things-solo-practitioners-do-better\/\">continued<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"129943,129856,133468,131739,137220,127491","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1905,2254,5,9,2295],"tags":[99,79,25,936,114,822,570],"class_list":["post-6545","post","type-post","status-publish","format-standard","hentry","category-clients-and-service","category-growth","category-outlook","category-strategy","category-solo","tag-client","tag-marketing","tag-retention","tag-service","tag-small-firm","tag-solo","tag-strategy"],"acf":[],"yoast_head":"<!-- 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