{"id":64210,"date":"2019-08-06t11:00:30","date_gmt":"2019-08-06t15:00:30","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=64210"},"modified":"2019-08-08t09:28:04","modified_gmt":"2019-08-08t13:28:04","slug":"beyond-referrals-getting-new-clients","status":"publish","type":"post","link":"\/\/www.g005e.com\/2019\/08\/06\/beyond-referrals-getting-new-clients\/","title":{"rendered":"beyond referrals: getting new clients"},"content":{"rendered":"

\"\"19 proven growth strategies every accountant should know.\u00a0<\/strong><\/p>\n

by sandi leyva<\/em><\/p>\n

tax and accounting firm owners seeking faster growth than mere referrals ill allow now have a slew of new options for finding new clients.<\/p>\n

if you\u2019d like to find out more about how other tax and accounting firms acquire clients, take our survey, and we\u2019ll send you the results.<\/a><\/p>\n

join the survey. get the results<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

the problem is most accountants don\u2019t know about them.\u00a0 the opportunity is huge for accountants willing to learn and experiment with these new marketing methods.<\/p>\n

here\u2019s a quick checklist of places where businesses in all industries and of all sizes are getting leads online.\u00a0 how many of these is your firm utilizing?<\/p>\n

    \n
  1. your firm website (non-advertising) via organic seo ranking<\/li>\n
  2. online ads from google, bing, yelp, linkedin, facebook, twitter, youtube, or other sources<\/li>\n
  3. social media inquiries<\/li>\n
  4. online forums such as reddit or quora, answering people\u2019s questions<\/li>\n
  5. online listings, including yelp, google business listing, bing, or other directory sites<\/li>\n
  6. email, newsletter, or opt-in campaigns<\/li>\n
  7. chatbots<\/li>\n
  8. messenger campaigns<\/li>\n
  9. webinar speaking engagements, class instructor via a university, adult education center, or own classes<\/li>\n
  10. live video or live tv or live radio<\/li>\n
  11. recorded video, podcasts, or webcasts<\/li>\n<\/ol>\n

    many of these channels, such as messenger and chatbots are fairly new. others, such as live video, have been around a while but have greatly improved in the past year or so. still others such as email campaigns, have crazy-high roi and have been around for more than 10 years but just haven\u2019t caught on or are poorly executed in accounting firms.<\/p>\n

    many accounting firms are still using some of the following tried and true methods.\u00a0 these tend to be more expensive at this point.<\/p>\n

    take a look to see how many of these are currently effective for your firm:<\/p>\n

      \n
    1. networking groups<\/li>\n
    2. volunteer work connections<\/li>\n
    3. making phone calls to people i want to do business with<\/li>\n
    4. newspaper, magazine, or online news column or article or guest blog post<\/li>\n
    5. book or ebook author<\/li>\n
    6. press mentions or press release publicity<\/li>\n
    7. publicity through award(s)<\/li>\n
    8. trade show exhibits or sponsorships<\/li>\n
    9. nonprofit sponsorship<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

      19 proven growth strategies every accountant should know.<\/b>
      \nby sandi leyva<\/i><\/p>\n","protected":false},"author":1345,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002],"tags":[],"class_list":["post-64210","post","type-post","status-publish","format-standard","hentry","category-marketing","category-pro-member-exclusive","category-special"],"acf":[],"yoast_head":"\nbeyond referrals: getting new clients - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2019\/08\/06\/beyond-referrals-getting-new-clients\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"beyond referrals: getting new clients - 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