{"id":64206,"date":"2019-08-07t11:00:55","date_gmt":"2019-08-07t15:00:55","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=64206"},"modified":"2019-08-08t09:29:07","modified_gmt":"2019-08-08t13:29:07","slug":"do-you-know-your-cac","status":"publish","type":"post","link":"\/\/www.g005e.com\/2019\/08\/07\/do-you-know-your-cac\/","title":{"rendered":"do you know your cac number?\u00a0"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-53141\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/checklist-with-red-checkmark-icon-depositphotos_68476335_original_vect-201x201.jpg\" alt=\"\" width=\"201\" height=\"201\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/checklist-with-red-checkmark-icon-depositphotos_68476335_original_vect-201x201.jpg 201w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/checklist-with-red-checkmark-icon-depositphotos_68476335_original_vect.jpg 100w\" sizes=\"auto, (max-width: 201px) 100vw, 201px\" \/>how to unravel the real costs to land a new client.\u00a0<\/strong><\/p>\n<p><em>by sandi leyva<\/em><\/p>\n<p>do you know how much it costs your business to acquire a new client?\u00a0 in marketing, one of the key metrics is cac, client acquisition cost. so how do you compute it?<\/p>\n<blockquote><p>if you\u2019re curious to see how your cac compares to other tax and accounting firms, <a href=\"https:\/\/www.surveymonkey.com\/r\/cpatnewleads\">take our survey, and we\u2019ll send you the results.<\/a><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.surveymonkey.com\/r\/cpatnewleads\">join the survey. get the results<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p>the first thing is to properly segregate your marketing costs into separate accounts or classifications. often, marketing is hidden among a lot of other accounts:<\/p>\n<p><!--more--><\/p>\n<ul>\n<li>membership dues for networking groups are often in dues and subscriptions<\/li>\n<li>meals and entertainment for marketing should be included in marketing costs<\/li>\n<li>conference and travel fees should be captured if there are marketing opportunities beyond education<\/li>\n<li>internal labor spent in sales meetings, on social media, writing articles, giving speeches, and performing other marketing activities should be included in marketing costs<\/li>\n<li>marketing apps that might be included in a technology or admin expense account should be included in marketing costs<\/li>\n<li>postage and printing should be included if it\u2019s attributable to marketing flyers or other documents<\/li>\n<\/ul>\n<p>once you have all of your marketing costs accounted for, the formula is easy. how many clients did you acquire last year?\u00a0 take your total marketing costs and divide by the number of new clients for the same time period, and you have your cac. do this over time to see if costs are rising or declining.<\/p>\n<p>your cac will vary depending on how many clients come through referrals. if your firm relies heavily on referrals and doesn\u2019t market aggressively through other channels, your cac will be very low.\u00a0 if your business is less than three years old, has gone through a recent transition, is aggressively marketing or is in a high-growth stage, your cac will be higher.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>how to unravel the real costs to land a new client.\u00a0<\/strong><br \/>\n<em>by sandi leyva<\/em><br \/>\n<a href=\"https:\/\/www.surveymonkey.com\/r\/cpatnewleads\">join the survey. get the results<\/a><\/span><\/strong><\/p>\n","protected":false},"author":1345,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002],"tags":[],"class_list":["post-64206","post","type-post","status-publish","format-standard","hentry","category-marketing","category-pro-member-exclusive","category-special"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - 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