{"id":64206,"date":"2019-08-07t11:00:55","date_gmt":"2019-08-07t15:00:55","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=64206"},"modified":"2019-08-08t09:29:07","modified_gmt":"2019-08-08t13:29:07","slug":"do-you-know-your-cac","status":"publish","type":"post","link":"\/\/www.g005e.com\/2019\/08\/07\/do-you-know-your-cac\/","title":{"rendered":"do you know your cac number?\u00a0"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-53141\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/checklist-with-red-checkmark-icon-depositphotos_68476335_original_vect-201x201.jpg\" alt=\"\" width=\"201\" height=\"201\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/checklist-with-red-checkmark-icon-depositphotos_68476335_original_vect-201x201.jpg 201w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/checklist-with-red-checkmark-icon-depositphotos_68476335_original_vect.jpg 100w\" sizes=\"auto, (max-width: 201px) 100vw, 201px\" \/>how to unravel the real costs to land a new client.\u00a0<\/strong><\/p>\n<p><em>by sandi leyva<\/em><\/p>\n<p>do you know how much it costs your business to acquire a new client?\u00a0 in marketing, one of the key metrics is cac, client acquisition cost. so how do you compute it?<\/p>\n<blockquote><p>if you\u2019re curious to see how your cac compares to other tax and accounting firms, <a href=\"https:\/\/www.surveymonkey.com\/r\/cpatnewleads\">take our survey, and we\u2019ll send you the results.<\/a><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.surveymonkey.com\/r\/cpatnewleads\">join the survey. get the results<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p>the first thing is to properly segregate your marketing costs into separate accounts or classifications. often, marketing is hidden among a lot of other accounts:<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2019\/08\/07\/do-you-know-your-cac\/#more-64206\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-53141\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/checklist-with-red-checkmark-icon-depositphotos_68476335_original_vect-201x201.jpg\" alt=\"\" width=\"201\" height=\"201\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/checklist-with-red-checkmark-icon-depositphotos_68476335_original_vect-201x201.jpg 201w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/checklist-with-red-checkmark-icon-depositphotos_68476335_original_vect.jpg 100w\" sizes=\"auto, (max-width: 201px) 100vw, 201px\" \/>how to unravel the real costs to land a new client.\u00a0<\/strong><\/p>\n<p><em>by sandi leyva<\/em><\/p>\n<p>do you know how much it costs your business to acquire a new client?\u00a0 in marketing, one of the key metrics is cac, client acquisition cost. so how do you compute it?<\/p>\n<blockquote>\n<p>if you\u2019re curious to see how your cac compares to other tax and accounting firms, <a href=\"https:\/\/www.surveymonkey.com\/r\/cpatnewleads\">take our survey, and we\u2019ll send you the results.<\/a><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.surveymonkey.com\/r\/cpatnewleads\">join the survey. get the results<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p>the first thing is to properly segregate your marketing costs into separate accounts or classifications. often, marketing is hidden among a lot of other accounts:<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2019\/08\/07\/do-you-know-your-cac\/#more-64206\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":1345,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002],"tags":[],"class_list":["post-64206","post","type-post","status-publish","format-standard","hentry","category-marketing","category-pro-member-exclusive","category-special","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v23.7 - 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