{"id":64201,"date":"2019-08-09t11:00:49","date_gmt":"2019-08-09t15:00:49","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=64201"},"modified":"2019-08-11t13:39:30","modified_gmt":"2019-08-11t17:39:30","slug":"outsource-or-in-house-how-does-your-marketing-get-done","status":"publish","type":"post","link":"\/\/www.g005e.com\/2019\/08\/09\/outsource-or-in-house-how-does-your-marketing-get-done\/","title":{"rendered":"outsource or in-house? how does your marketing get done?"},"content":{"rendered":"

\"\"three must-have marketing functions for every accountant.<\/strong><\/p>\n

by sandi leyva<\/em><\/p>\n

the function of marketing in accounting firms has evolved from nonexistence in the 1970s, when it was not permitted, to today\u2019s world of multiple channels and options. but accounting firms have been much slower than other small businesses to create marketing departments in their business models.<\/p>\n

if you\u2019re curious to see the types of marketing functions other tax and accounting firms are using and whether they are outsourcing them or using in-house resources, take our survey, and we\u2019ll send you the results.<\/a><\/p>\n

join the “get new clients” survey. get the results<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

today\u2019s firms also have a choice about whether to hire marketing talent inhouse or to rely on an outside vendor.<\/p>\n

in either case, you\u2019ll want to make sure the following functions are covered in your marketing:<\/p>\n

    \n
  1. planning and strategy:\u00a0creating a marketing plan with year-to-year objectives will keep your firm proactive about client acquisition.<\/li>\n
  2. oversight and management:\u00a0whether your marketing talent is in-house or outsourced, they\u2019ll need to be managed which requires a certain level of knowledge as well as goals and metrics to strive for and be measured against.<\/li>\n
  3. activities pertaining to specific digital channels: such as website, social media, online ads and specific offline channels such as telemarketing, direct mail, print advertising<\/li>\n<\/ol>\n

    your marketing plan will include which channels you plan to pursue in your daily marketing tasks.\u00a0 this should include<\/p>\n

      \n
    1. content development,<\/li>\n
    2. technology tools, and<\/li>\n
    3. staffing requirements.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

      three must-have marketing functions for every accountant.<\/strong>
      \nby sandi leyva<\/em>
      \n      join the “get new clients” survey. get the results<\/a><\/span><\/strong><\/p>\n","protected":false},"author":1345,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002],"tags":[],"class_list":["post-64201","post","type-post","status-publish","format-standard","hentry","category-marketing","category-pro-member-exclusive","category-special"],"acf":[],"yoast_head":"\noutsource or in-house? how does your marketing get done? - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2019\/08\/09\/outsource-or-in-house-how-does-your-marketing-get-done\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"outsource or in-house? how does your marketing get done? - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2019\/08\/09\/outsource-or-in-house-how-does-your-marketing-get-done\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-09t15:00:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-11t17:39:30+00:00\" \/>\n<meta property=\"og:image\" content=\"\/\/www.g005e.com\/wp-content\/uploads\/2017\/10\/checklist-with-red-checkmark-icon-depositphotos_68476335_original_vect-201x201.jpg\" \/>\n<meta name=\"author\" content=\"sandi smith leyva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sandi smith leyva\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2019\/08\/09\/outsource-or-in-house-how-does-your-marketing-get-done\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2019\/08\/09\/outsource-or-in-house-how-does-your-marketing-get-done\/\"},\"author\":{\"name\":\"sandi smith leyva\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/97b5f3c5dcc3dbdd8b899f273362a411\"},\"headline\":\"outsource or in-house? 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