{"id":62940,"date":"2019-07-20t12:00:38","date_gmt":"2019-07-20t16:00:38","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=62940"},"modified":"2019-07-23t09:37:10","modified_gmt":"2019-07-23t13:37:10","slug":"let-go-of-beliefs-that-hold-you-back","status":"publish","type":"post","link":"\/\/www.g005e.com\/2019\/07\/20\/let-go-of-beliefs-that-hold-you-back\/","title":{"rendered":"let go of beliefs that hold you back"},"content":{"rendered":"<p><strong>are you letting some clients get in the way of true success?<br \/>\n<\/strong><\/p>\n<p><em>by matt solomon<\/em><\/p>\n<p>we&#8217;ve discussed the need for a clear process to help you price, sell and deliver your new advisory services for clients. when your process communicates the value you offer, you are on the brink of achieving major success.<\/p>\n<blockquote><p><strong>more:<\/strong> <a href=\"\/\/www.g005e.com\/2019\/07\/13\/need-author-bio-the-key-to-client-engagements-is-reframing-sales-as-communicating-value\/\">reframe sales as communicating value<\/a> | <a href=\"\/\/www.g005e.com\/2019\/07\/07\/3-keys-to-evolving-your-accounting-practice\/\">3 keys to evolving your accounting practice<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2019\/07\/20\/let-go-of-beliefs-that-hold-you-back\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>there\u2019s just one more step, and we\u2019ve saved the best for last. the truth is, you can give the best advice in the world and have a fantastic sales process, but still not be able to fill your roster with high-quality clients.<br \/>\n<!--more--><br \/>\nwhat\u2019s standing in your way? it\u2019s that four-letter f-word: f-e-a-r. fear boils down to the belief that you\u2019re worth less than you are, that you aren\u2019t truly capable or deserving of greater success. and that\u2019s not something that can be solved from the outside, because the problem lies between your ears.<\/p>\n<p>how does fear show up in your practice? it might sound like the following:<\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0my clients are fee-sensitive. i can\u2019t raise my rates.<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0i\u2019ve worked with my clients for a long time and don\u2019t want to feel like i\u2019m selling to them.<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0how can i charge more for the work i\u2019m doing already?<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0anything beyond a small fee increase and my clients will go to the firm down the block.<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0i\u2019m naturally not good at being a salesperson.<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0if i get a high-paying engagement, i\u2019m not sure what i offer will be worth the expense.<\/li>\n<\/ul>\n<p>the thing about fear is it\u2019s sneaky. it shows up in all sorts of ways and often masquerades as the logical, sensible or practical choice. but what fear is really doing is keeping you stuck in the status quo. all too often, that status quo looks like 60+ hour workweeks, a burned-out staff, constant worry about the future, diminishing profits, and less and less quality time with your loved ones.<\/p>\n<p>it\u2019s time to get off the hamster wheel and make a change. ask yourself: at the end of your life, will you really wish you had done more tax returns? or will you wish you had helped your clients in more meaningful ways and had a great quality of life with family and friends outside the office?<\/p>\n<p>the conversation around fear is our big differentiator in the coaching and consulting market. there are lots of people in the accounting space talking about the shift away from compliance work and into advisory services. there are plenty of excellent sales processes and scripts available.<\/p>\n<blockquote><p>but unless you address the underlying issue, the fear and limiting beliefs you hold, the other changes simply won\u2019t take root the way they could, and your success will always be limited.<\/p><\/blockquote>\n<p>when you hone your ability to let go of fear and limitations (and you have this ability already!), you embrace both your value and your power. you\u2019re willing to courageously explore what you don\u2019t know, learn something new and follow your true calling. the result is more fulfilling work, more money, more confidence and more time. more stability and more of your life back.<\/p>\n<p>the first step is awareness. something as simple as this blog post can help you start to become aware of the ways in which your limiting views hold you back. you may begin to notice when you\u2019re operating or making choices out of fear. stick with it and stay alert. you\u2019re on the right track.<\/p>\n<p><b>a personal note on conquering fear.<\/b><\/p>\n<p>we speak about fear not only from working with thousands of accountants over three decades, but also from the very personal experience of running the center for enlightened business. when we started our company several years ago, we were in classic \u201cscarcity mode.\u201d we took on any client who seemed remotely interested in our services, often working with people who we had to drag along (as you probably know from your own experience, clients who aren\u2019t committed are a tremendous drain on your time and energy).<\/p>\n<p>we worried about getting enough business and about keeping afloat financially. what we were really afraid of, as an organization, was stepping into our own greatness. we were afraid (without realizing it) of being thought leaders in our industry. as a result, we faced internal struggles and didn\u2019t have the kind of success we knew we were capable of.<\/p>\n<p>what turned us around was taking a long, hard look at what was holding us back. we rededicated ourselves to only working with the best clients. in practice, this means saying no to clients who weren\u2019t a good fit for us. when we instituted this policy and committed to it on a daily basis, it infused our practice with energy. we began to consistently serve the right people at a higher level, and today we\u2019re getting our clients best results and making more money than ever before. most importantly, we\u2019re having fun.<\/p>\n<p>there is more meaningful work and a better lifestyle available to you right now. the first step to getting there is deciding to claim your own power, and confronting and conquering the fear that holds you back.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>are you letting some clients get in the way of true success?<\/strong><br \/>\n<em>by matt solomon<\/em><\/p>\n","protected":false},"author":3204,"featured_media":62981,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,3120,3002,9],"tags":[],"class_list":["post-62940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-pro-member-exclusive","category-special","category-strategy"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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