{"id":62938,"date":"2019-07-13t12:01:15","date_gmt":"2019-07-13t16:01:15","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=62938"},"modified":"2019-07-19t11:55:45","modified_gmt":"2019-07-19t15:55:45","slug":"need-author-bio-the-key-to-client-engagements-is-reframing-sales-as-communicating-value","status":"publish","type":"post","link":"\/\/www.g005e.com\/2019\/07\/13\/need-author-bio-the-key-to-client-engagements-is-reframing-sales-as-communicating-value\/","title":{"rendered":"reframe sales as communicating value"},"content":{"rendered":"

\"two<\/a>create a conversation where the client can experience what it would be like to work with you.<\/strong><\/p>\n

by <\/em>matt solomon<\/em><\/a><\/span><\/p>\n

i’ve talked about how the accounting industry has been disrupted. high-volume, low-profit services such as tax returns are being pushed out by large commercial organizations, leaving small and medium-size accounting firm owners to work increasingly harder for decreasing profits.<\/p>\n

more:<\/strong> 3 keys to evolving your accounting practice<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

the solution is to allow your business model to adapt by following these three core principles:<\/p>\n

    \n
  1. transform from accountant to advisor. (read 3 keys to evolving your accounting practice<\/a> if you haven\u2019t yet!)<\/li>\n
  2. learn to price\/sell\/deliver.<\/li>\n
  3. confront and conquer fear.<\/li>\n<\/ol>\n

    read more →<\/a><\/p>\n