{"id":62869,"date":"2019-08-05t12:00:54","date_gmt":"2019-08-05t16:00:54","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=62869"},"modified":"2019-08-06t13:20:04","modified_gmt":"2019-08-06t17:20:04","slug":"i-always-want-to-be-the-other-guys-accountant","status":"publish","type":"post","link":"\/\/www.g005e.com\/2019\/08\/05\/i-always-want-to-be-the-other-guys-accountant\/","title":{"rendered":"i always want to be \u2019the other guy\u2019s accountant\u2019"},"content":{"rendered":"
<\/a>your reminders must be constant and relevant.<\/strong><\/p>\n by ed mendlowitz<\/i> i once worked for someone who lost a client to \u201cthe other guy\u2019s accountant.\u201d<\/p>\n more:<\/b> some mistakes i made<\/a> | why we \u2018kill\u2019 to get partnership returns out quickly<\/a> | my first thought is to never turn down business<\/a> | the background to saving a business<\/a> | secret success formula: e=fs4uh<\/a> | becoming an expert in irs collections<\/a> | high cpa fees should be a client\u2019s goal<\/a> it happened when the client went into a new business with another person \u2013 the \u201cother guy.\u201d so my boss lost both the client and the new opportunity to work on the new business. from then on, my boss always wanted to be \u201cthe other guy\u2019s accountant.\u201d me too! just because you have told them what you do doesn\u2019t mean you can assume they will recall it when they need that kind of work done.<\/p><\/blockquote>\n self-promotion with clients is an ongoing process that needs to be direct, but subtle, and must be related to the client\u2019s current, future and potential needs. it needs to be constant, continuous and not be annoying.<\/p>\n i do it and so can you. now, i am always \u201cthe other guy\u2019s accountant!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
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\none of the things i do is to let clients know about my and my firm\u2019s abilities, capabilities, staff support, growth, specialties and network range. this is a continuous process. you cannot assume they know or will remember, and you must keep doing it so they also feel it. i do this a lot and it always amazes me when a client asks me if i could refer someone to do something that i have told them dozens of times that i do.<\/p>\n