{"id":6195,"date":"2010-03-05t09:11:21","date_gmt":"2010-03-05t13:11:21","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=6195"},"modified":"2024-11-19t21:48:41","modified_gmt":"2024-11-20t02:48:41","slug":"top-seven-growth-areas-for-cpas","status":"publish","type":"post","link":"\/\/www.g005e.com\/2010\/03\/05\/top-seven-growth-areas-for-cpas\/","title":{"rendered":"top seven growth areas for cpas"},"content":{"rendered":"

and four questions to seize the “high-leverage” opportunities.<\/strong><\/p>\n

after spending the last six months with cpas all across the u.s., maryland cpa association ceo tom hood has a thought or two\u00a0 on where accountants can find new opportunities.<\/p>\n

\"\"
hood<\/figcaption><\/figure>\n

in fact, he has seven:<\/p>\n

    \n
  1. valuation<\/li>\n
  2. forensics and fraud<\/li>\n
  3. governmental<\/li>\n
  4. international (ifrs\u00a0and tax)<\/li>\n
  5. health care<\/li>\n
  6. green \/ sustainability<\/li>\n
  7. xbrl<\/li>\n<\/ol>\n

    after gathering your own list, hood says the next step is to assess which options are what he calls “high-leverage opportunities.”<\/p>\n

    what’s a “high-leverage opportunity?” hood recommends asking these four questions:<\/p>\n

      \n
    1. are they a source of passion for us? (do they fit your strategic plan, values and purpose?)<\/li>\n
    2. do they leverage our resources (customer base, talent, capabilities, etc.)?<\/li>\n
    3. do they create value in excess of the time, effort and resources needed to accomplish?<\/li>\n
    4. can they be accomplished?<\/li>\n<\/ol>\n

      the whole system is part of hood’s i2a: insights to action,<\/a> an increasingly popular strategic planning process and leadership development program for the profession.<\/p>\n

      “the two things all of the greatest management thinkers seem to agree on is that\u00a0we must\u00a0build on our strengths and focus on opportunities,” hood says.<\/p>\n

      to get started on action plans, ask yourself:<\/p>\n