link<\/figcaption><\/figure>\nthe prevailing view is we are at a low point of trust with our government and financial institutions. “smart trust” explains how individuals, teams and organizations covering various industries have built cultures of trust, while being able to attain greater financial results. a win-win situation, in other words.<\/p>\n
5 actions<\/h3>\n
the key takeaways are the 5 actions of smart trust, interestingly enough, successfully implemented by a diverse group of organizations all across the globe:<\/p>\n
\u2022 smart trust action 1: choose to believe in trust.<\/strong> high-trust people and organizations use this as a foundation upon which to cultivate trust-building behaviors.<\/p>\n\u2022 smart trust action 2: start with self.<\/strong> high-trust people and organizations place the focus on themselves first and develop character and competence that enable them to become a person, team or organization that others can trust.<\/p>\n\u2022 smart trust action 3: declare your intent … and assume positive intent in others.<\/strong> high-trust people and organizations signal goals and intended actions and explain both the what and why aspects.<\/p>\n\u2022 smart trust action 4: do what you say you are going to do.<\/strong> high-trust people and organizations say what they will do and they do it. a simple, yet often violated concept.<\/p>\n\u2022 smart trust action 5: lead out in extending trust to others.<\/strong> high-trust people and organizations are the first to extend trust and build the upward virtuous cycle of trust that results in prosperity, energy and joy.<\/p>\nthere is keen competition for top talent in industry, particularly in the technology space. couple this with expectations millennials have as they enter the workforce. money is no longer the number one driver that attracts them to companies. it is culture and part of the equation is trust. it should be encouraged, emphasized and practiced, no matter where your position is in the company or firm.<\/p>\n
earned trust enhances an organization\u2019s image, makes it a magnet for good employees and creates a commitment to the vision and values.<\/p>\n
the essence of what the book succeeds in explaining can be encapsulated in a quote by covey: \u201cthe ability to establish, grow, extend and restore trust is the key professional and personal competency of our time.\u201d<\/p>\n