{"id":595,"date":"2007-02-04t12:17:00","date_gmt":"2007-02-04t17:17:00","guid":{"rendered":""},"modified":"2024-10-01t09:17:41","modified_gmt":"2024-10-01t13:17:41","slug":"what-keeps-you-up-at-night","status":"publish","type":"post","link":"\/\/www.g005e.com\/2007\/02\/04\/what-keeps-you-up-at-night\/","title":{"rendered":"what keeps you up at night?"},"content":{"rendered":"

what do small-business owners care about?<\/i><\/p>\n

that’s an essential question for any professional-services provider.<\/b><\/p>\n

but you won’t find the answer on the business-book bestseller list:
\n1. mad money, by james j. cramer
\n2. freakonomics, by steven d. levitt and stephen j. dubner.
\n3. the world is flat, by thomas l. friedman
\n4. why we want you to be rich, by donald j. trump, robert t. kiyosaki, meredith mciver and sharon lechter
\n5. the blind side, by michael lewis
\n6. secrets of the millionaire mind, by t. harv eker
\n7. jim cramer’s real money, by james j. cramer
\n8. good to great, by jim collins
\n9. now discover your strengths, by marcus buckingham and donald o. clifton
\n10. walt disney, by neal gabler<\/i><\/p>\n

all worthy reads, i’m sure. i’ve read a few. and i’d even recommend some of them. others are still sitting on the to-do pile. all interesting, strategic, though-provoking.<\/p>\n

but none of those books represents the issues that keeps small-business owners up at night.small business owners are another breed. they want specific, actionable information.<\/p>\n

go to work.com<\/a>, a repository of how-to guides for small-business. here’s their list of the top downloads:
\n1.\tlearning search engine optimization
\n2.\tlow-cost businesses you can start
\n3.\tcreating a great business plan
\n4.\tbusiness logo design
\n5.\tdoing business in second life
\n6.\tforeign exchange and currency converters
\n7.\tcreating an employee manual
\n8.\tsmall business blogs
\n9.\tmaking money on cafepress
\n10.\temployee evaluation
\n11.\tfinding venture capital
\n12.\tword-of-mouth marketing
\n13.\tracks, shelving and display cases
\n14.\tu.s. postal service business mailing
\n15.\tstarting a pool hall
\n16.\tfinding commercial real estate listings
\n17.\tfinding home-business opportunities
\n18.\tresume search
\n19.\tsample business plans
\n20.\thiring temporary executive help<\/i><\/p>\n

now, what does that list tell you about what keeps your clients awake at night? and what does it tell you about the market opportunities left to tap for cpas?<\/p>\n

p.s.: if you don’t know what they mean by “second life,” call me. (they don’t mean retirement.)<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

what do small-business owners care about? that’s an essential question for any professional-services provider. but you won’t find the answer on the business-book bestseller list: 1. mad money, by james j. cramer 2. freakonomics, by steven d. levitt and stephen … continued<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"130682,136507,128086,128798,133457,136532","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2254],"tags":[534],"class_list":["post-595","post","type-post","status-publish","format-standard","hentry","category-growth","tag-growth"],"acf":[],"yoast_head":"\nwhat keeps you up at night? 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