{"id":59422,"date":"2019-04-07t13:00:01","date_gmt":"2019-04-07t17:00:01","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=59422"},"modified":"2019-05-02t15:27:07","modified_gmt":"2019-05-02t19:27:07","slug":"the-10-most-important-words-for-getting-retained","status":"publish","type":"post","link":"\/\/www.g005e.com\/2019\/04\/07\/the-10-most-important-words-for-getting-retained\/","title":{"rendered":"the 10 most important words for getting retained"},"content":{"rendered":"
by michael rozbruch, cpa the 10 most important words that must roll off your tongue when it comes to asking for the \u201csale\u201d must be part of your \u201cclose \u201crepertoire.\u00a0 the 10 words are \u201c<\/em>what credit card do you want to put that on?\u201d<\/p>\n more:<\/b> why are artists and tax pros afraid to sell themselves?<\/a> | what do taxes and wedding dresses have in common?<\/a> | 9 secrets to getting irs penalties removed<\/a> | 10 tips for maximizing referrals<\/a> let\u2019s assume your marketing is working, the phones are ringing and you know how to screen the looky-loos and tire-kickers from qualified prospects because you have a phone script system. you\u2019re scheduling appointments because you have a system and script for that too. assuming you can help the prospect resolve their case and you would like to work with him or her, the following language should be used to close the deal. one example of a \u201csoft\u201d close goes like this: \u201cthere\u2019s a lot of work to do here to make sure we protect<\/strong> your income and assets and get the best possible deal from the irs. as soon as i have a representation agreement signed, i can get to work. can we get started today? what credit card do you want to put that on?\u201d<\/p>\n those are the 10 most important words, \u201cwhat credit card do you want to put that on?\u201d<\/p>\n an example of a stronger close is, \u201ci\u2019ll need a $2,500 deposit today to get started; what credit card do you want to put that on?\u201d here\u2019s another example, \u201ci want to contact the irs immediately to protect<\/strong> you and get a collection hold on your account. i\u2019ll be on the phone with the irs before you\u2019re out of our parking lot. what credit card do you want to put that on?\u201d<\/p>\n if you don\u2019t ask for the sale, chances are you\u2019re never going to get the prospect to take action and hire you. also, you\u2019ll be able to isolate objections, if any, when you do this correctly.<\/p>\n one of the most common sales objections you\u2019ll encounter is \u201cwhat kind of guarantee do i have?\u201d below should be part of your answer:<\/p>\n<\/a>also: what not to guarantee.<\/strong><\/p>\n
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\nyou\u2019re also making sure that they actually show up to the appointment, whether that\u2019s in your office or on the phone because you\u2019re using a \u201creservation\u201d system. now they\u2019re sitting across the desk from you or on the phone, and you\u2019re conducting your initial consultation. how do you get the client to take action and retain you?<\/p>\n\n