{"id":58901,"date":"2019-03-29t12:00:55","date_gmt":"2019-03-29t16:00:55","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=58901"},"modified":"2019-06-22t16:37:49","modified_gmt":"2019-06-22t20:37:49","slug":"cristina-garza-keeping-cannabusiness-in-compliance","status":"publish","type":"post","link":"\/\/www.g005e.com\/2019\/03\/29\/cristina-garza-keeping-cannabusiness-in-compliance\/","title":{"rendered":"cristina garza: keeping cannabiz clients in compliance"},"content":{"rendered":"<p><strong>new accounting technology is part of the package.<\/strong><\/p>\n<p><iframe style=\"width: 504px; height: 208px;\" src=\"https:\/\/www.podomatic.com\/embed\/html5\/episode\/9424272?style=normal&amp;autoplay=false\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em>by liz gold<\/em><br \/>\n<a href=\"http:\/\/cannabizcpa.pro\"><i>cannabizcpa.pro<\/i><\/a><\/p>\n<p>when cristina garza launched her cannabis accounting and payroll company, <a href=\"http:\/\/cannacomply.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">cannacomply,<\/a> back in 2014, she wanted to make sure she understood the nuances and complexities of the industry.<\/p>\n<blockquote><p><b>more on cannabiz:<\/b> <a href=\"\/\/www.g005e.com\/2019\/03\/22\/sean-robinson-helps-minorities-women-and-cannabis-businesses-grow\/\">minorities, women &amp; cannabis<\/a> | <a href=\"\/\/www.g005e.com\/2019\/03\/08\/john-pellitteri-takes-grassi-full-steam-into-the-cannabis-industry\/\">john pellitteri takes grassi full steam into the cannabis industry<\/a> | <a href=\"\/\/www.g005e.com\/2019\/01\/04\/moving-beyond-280e-dean-guske-on-cannabusinesses\/\">moving beyond 280e: dean guske on the cannabusiness<\/a> | <a href=\"\/\/www.g005e.com\/2018\/10\/19\/5-challenges-for-cannabusinesses\/\">5 challenges for cannabusinesses<\/a> | <a href=\"\/\/www.g005e.com\/2018\/07\/27\/dope-cfo-levels-up-its-offerings\/\">dope cfo levels up its offerings<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2019\/03\/29\/cristina-garza-keeping-cannabusiness-in-compliance\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>a new transplant to denver, garza was already running accountingprose, an accounting company providing bookkeeping, payroll and advisory to small businesses. if you haven\u2019t seen <a href=\"https:\/\/www.accountingprose.com\/\">her website<\/a> you should \u2013 she dubs her team \u201csmall business superheroes\u201d and calls herself \u201cchief number cruncher\u201d in her email signature.<!--more--><\/p>\n<p>however, when she started networking in denver, she realized there weren\u2019t a lot of accounting professionals serving cannabis companies at the time. she was interested and decided to investigate, taking it slow.<\/p>\n<p>so, as part of her due diligence, garza aligned herself with compliance companies that were working in the cannabis industry. she ended up taking a budtender training as well as business owner training from one in particular, icomply cannabis. icomply ended up becoming one of her current partners.<\/p>\n<p>\u201ci didn\u2019t want to be blind to any challenges,\u201d she said. \u201cfor example, you have to have really different financial statements and there\u2019s different compliance needs in terms of document management. i didn\u2019t want to put any potential clients at risk because i wasn\u2019t prepared. it took a little time to get going but we feel very comfortable about how we approached it.\u201d<\/p>\n<p>her conscientiousness paid off. with a virtual team of 16 employees and growing, cannacomply focuses on providing cannabis accounting and payroll and some tax work \u2013 in the form of sales, payroll and excise tax. end-of-the-year tax returns are done by cpas who have partnered with cannacomply. but for garza, her focus is on cash management, document management and preparing a good set of books that helps deter the risk of theft or fraud.<\/p>\n<p>\u201cin addition to compliance, we also set them up with tons of technology,\u201d she said. \u201cwe put up processes from end to end so there\u2019s no question of how to get us that information. it doesn\u2019t add any additional time and we don\u2019t have to work on site. it\u2019s really imperative that if we are going to work in a business that is primarily cash-based that we\u2019ve got some processes set up for them so it\u2019s super easy.\u201d<\/p>\n<p>garza enjoys new accounting technology and that\u2019s apparent in what her firm offers her clients. after a discovery phase, which allows them time to dig into what the cannabusiness has already done, as well as discussing goals and expectations, comes implementation. this is when garza and her team move her new client to what she calls the holy trinity: <a href=\"http:\/\/xero.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">xero<\/a> (her accounting technology partner of choice), <a href=\"https:\/\/www.hubdoc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">hubdoc<\/a> for document management and then <a href=\"https:\/\/www.box.com\/collaboration\/document-management\" target=\"_blank\" rel=\"noopener noreferrer\">box<\/a>, a final resting place for all documents.<\/p>\n<p>finding technology that supports cannabusinesses has been challenging but her partners tend to be cannabis-agnostic \u2013 meaning, they don\u2019t seem to mind. accounting software in particular can be tricky because of the connection to banking.<\/p>\n<p>\u201cxero isn\u2019t out promoting that they work with cannabis but they have people on their sales team who are actively looking for partnership with pos (point of sale) and seed-to-sale tracking,\u201d garza said. \u201cthat goes directly into the xero software so they are definitely working toward being green-friendly.\u201d it also probably helps that xero\u2019s new headquarters is in denver.<\/p>\n<p>\u201call the tools we use are specific,\u201d she said. \u201cthey solve a problem. we are not just going to go out and use the next shiny thing because it\u2019s available. it needs to solve a problem that we can\u2019t solve using some other method.\u201d<\/p>\n<p>for example, the team uses <a href=\"http:\/\/spotlightreporting.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">spotlight reporting<\/a> to provide highly visual financial statements that help explain cash flow projections and forecasting, as well as share reports that are specific to management and investors.<\/p>\n<p>\u201cthat has been really helpful because it helps bring numbers to life,\u201d she said.<\/p>\n<p>garza said she works with all types of clients, but if they are looking to get licensed, she will refer that client to icomply. she said her sweet spot clients are those that are vertically integrated \u2013 have an operations company, a grow and a dispensary \u2013 and are poised for growth. typically, they are between $1 million to $15 million in revenue. she said once those businesses get bigger, they really need to have a controller managing the day-to-day.<\/p>\n<p>\u201cthey need to be nice,\u201d she added of potential clients. \u201cwe have a lot of interactions with them. they need to be communicative, respectful, and they need to want to be in compliance.\u201d<\/p>\n<p>garza said when it comes to her clients, their biggest challenges are that they try to do the accounting and compliance work on their own. they also are lacking connections to other professionals such as insurance agents, attorneys and cpas.<\/p>\n<p>\u201cthey basically try to do the work on their own and didn\u2019t understand how to mold the financials the correct way, or get the chart of accounts set up right, or have things flowing into the right sections of their financial statements so it actually gives them the most tax benefit,\u201d she said. \u201cusually getting hit with that first big tax bill is a big wakeup.\u201d<\/p>\n<p>in terms of her own team, she is currently on the search for what she calls \u201caccounting unicorns\u201d \u2013 or those unique individuals who are not just good at the numbers, but who have an interest in the clients and in the work. and while she found setting up a team in a denver office didn\u2019t work for her savvy and mobile crew, the technology the company uses keeps them well connected. cannacomply uses slack to talk with each other throughout the day and embedded in slack is zoom, which allows for on-demand, face-to-face video calls.<\/p>\n<p>\u201cwe are looking for people who are not only really great at accounting, but are also unique in their skill set, have really deep soft skills, are good communicators, inquisitive and who ask why a lot,\u201d garza said. \u201cthey don\u2019t accept the status quo of how things have traditionally been done. they are basically tiny entrepreneurs in our business. they are out there talking to people and making relationships happen.\u201d<\/p>\n<p>\u201cour goal is to offer financial statements and a road map to a positive future,\u201d she said. \u201cif they are looking at expanding, bringing on additional partners or employees, our goal is to arm them with information so they can make decisions.\u201d<\/p>\n<p>as for other accountants and cpas who want to move into the cannabis space, garza shared an \u201cabundance not scarcity\u201d mentality. she received most of her clients via referral and acknowledged that not every business will be a match for her company \u2013 and vice versa.<\/p>\n<p>\u201cbefore you get started, do your research,\u201d she said. \u201cknow what regulations you need to follow in your home state, be careful with your current business \u2013 we wanted to make sure we didn\u2019t lose banking and payroll \u2013 and then go for it. there are definitely challenges. you have to be a person who is less risk-averse. if you are happy and don\u2019t want to learn anything new, don\u2019t get into cannabis.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-58940\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/03\/screen-shot-2019-03-29-at-8.01.06-pm.png\" alt=\"\" width=\"194\" height=\"100\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/03\/screen-shot-2019-03-29-at-8.01.06-pm.png 349w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/03\/screen-shot-2019-03-29-at-8.01.06-pm.png 300w\" sizes=\"auto, (max-width: 194px) 100vw, 194px\" \/><br \/>\n<strong>new accounting technology is part of the package.<\/strong><br \/>\n<em>by liz gold<\/em><br \/>\n<a href=\"http:\/\/cannabizcpa.pro\"><em>cannabizcpa.pro<\/em><\/a><\/p>\n","protected":false},"author":2463,"featured_media":58930,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2759,2734,3120,3002],"tags":[2727],"class_list":["post-58901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cannabis","category-podcast","category-pro-member-exclusive","category-special","tag-cannabiz"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo 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