{"id":58,"date":"2005-06-06t18:00:00","date_gmt":"2005-06-06t23:00:00","guid":{"rendered":""},"modified":"2024-10-01t09:17:02","modified_gmt":"2024-10-01t13:17:02","slug":"preview-cpa-firms-get-aggressive-in-marketing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2005\/06\/06\/preview-cpa-firms-get-aggressive-in-marketing\/","title":{"rendered":"preview: cpa firms get aggressive in marketing"},"content":{"rendered":"

here are the top-line results from study launched with “cpa marketing goes ballistic<\/a>.”<\/i><\/p>\n

by rick telberg<\/b><\/p>\n

marketing has come a long way in cpa firms. it’s no longer a matter of talking up neighbors at cocktail parties, buying someone lunch, and\/or even offering new services to existing clients – although all those things still happen and remain essential ingredients to practice growth.<\/i><\/p>\n

key findings:<\/b>
\n1) the vast majority of firms are planning more aggressive marketing.
\n2) brochures, entertainment and seminars will be the tactics of choice.
\n3) new trends: half will use email newsletters. one in five will use telemarketers.
\n4) seven in 10 respondents are partners, indicating top-level involvement in business development.
\n5) most of the rest of respondents are marketing directors, suggesting continuing professionalization.<\/p>\n


\nother<\/b>
\n<\/p>\n

demographics<\/b>
\n<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n

copyright 2005 rick telberg\/bay street group llc. all rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"

here are the top-line results from study launched with “cpa marketing goes ballistic.” by rick telberg marketing has come a long way in cpa firms. it’s no longer a matter of talking up neighbors at cocktail parties, buying someone lunch, … continued<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2254],"tags":[534],"class_list":["post-58","post","type-post","status-publish","format-standard","hentry","category-growth","tag-growth"],"acf":[],"yoast_head":"\npreview: cpa firms get aggressive in marketing - 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