{"id":57113,"date":"2018-12-31t12:00:10","date_gmt":"2018-12-31t17:00:10","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=57113"},"modified":"2019-01-06t18:01:03","modified_gmt":"2019-01-06t23:01:03","slug":"2019-will-bring-more-focused-training-environments","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/12\/31\/2019-will-bring-more-focused-training-environments\/","title":{"rendered":"2019: client service moves to fore"},"content":{"rendered":"

advisory services crop up in a couple of ways.
\n<\/strong><\/p>\n

by carrie steffen
\nthe rosenberg survey: national study of cpa firm statistics<\/i><\/a>
\n<\/em><\/p>\n

we’re seeing what i would call cautious optimism. optimistic because we’ve had a relatively good growth year for most, but cautious because firms are struggling with the question of how to sustain that growth and remain relevant in a changing environment.<\/p>\n

more from the map survey:<\/b> 2019: expect more alliances<\/a> | 2019 trends: client service changes<\/a> | 2019: shifts in hiring & office space<\/a> | 2019: firms grapple with change<\/a> | staff policies improve, but not mentoring<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

merger activity continues at a steady pace, with some firms looking at non-cpa firm mergers, such as cybersecurity firms, in response to the relevancy issue.
\n<\/p>\n

we’re seeing more firms investing in business development and client service training for all professionals \u2013 recognizing that everyone in the firm can and should engage in helping grow the top line. it\u2019s a bit of a shift from firms\u2019 previous philosophy of investing in a few high performers only, although i do see that continuing as well.<\/p>\n

i think a couple of factors are driving this. firms are thinking more strategically about growth \u2013 who they want to serve, what they want to do for those clients and what kind of experience they are delivering. they are aligning training to create more effective and inclusive growth cultures.<\/p>\n

another key factor is the desire to create interesting, challenging and rewarding experiences for their professionals as staffing, after a brief hiatus, reclaims a position at the top of many firms\u2019 list of challenges. i\u2019m seeing less emphasis on \u201cgenerational\u201d issues and more emphasis on firms finding what is important to each individual, regardless of age, and working hard to create an environment to nurture their talent at every level.<\/p>\n

finally, firms also are hearing a lot about automation and ai technologies, which are altering their landscape at a startling rate. they are processing what that means and some early adaptors are working ahead of the trend to transform their firm into one that can thrive in that new landscape by:<\/p>\n