{"id":57010,"date":"2018-12-29t12:00:35","date_gmt":"2018-12-29t17:00:35","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=57010"},"modified":"2019-01-03t08:36:23","modified_gmt":"2019-01-03t13:36:23","slug":"why-are-artists-and-tax-pros-afraid-to-sell-themselves","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/12\/29\/why-are-artists-and-tax-pros-afraid-to-sell-themselves\/","title":{"rendered":"fear of success"},"content":{"rendered":"

\"man<\/a>selling is not just good business, it’s a moral obligation.<\/strong><\/p>\n

by michael rozbruch, cpa<\/i>
\nthe irs audit notice checklist<\/i><\/a><\/p>\n

earlier this fall, roslyn and i attended a smooth jazz concert with a few of our friends. roslyn is a big jazz fan, and i\u2019m starting to get there, too.<\/p>\n

more:<\/b> what do taxes and wedding dresses have in common?<\/a> | 2 emerging industries for tax resolution<\/a> | social media\u2019s place in your marketing strategy<\/a> | kpis that accounting firms don\u2019t measure but should<\/a> | 10 tips for maximizing referrals<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

the show we caught, dave koz & friends\u2019 summer horns tour, was part of an outdoor concert series, and the artists were incredible. dave koz was playing with other big talents, like richard elliot, gerald albright, and rick braun. it was fabulous \u2013 two hours of great jazz music that spanned from duke ellington to kool & the gang.
\n
\nwe all had a good time, but after intermission, something strange happened. before they started playing again, one of the musicians said, \u201cby the way, we have cds for sale for $10.\u201d<\/p>\n

it wasn\u2019t the fact that they were selling merchandise that was strange. i was taken aback by how apologetic he sounded \u2013 almost like he felt bad for even mentioning the fact that they were selling cds at a concert!<\/p>\n

there were about 300 people in attendance who were there solely because they liked smooth jazz and these artists in particular. i\u2019m sure a good number of them would have been happy to have a cd, but the guy didn\u2019t even mention where the cds could be found. i wanted to jump on stage and help pitch the cds for them! our friend bought one of the cds and she listened to it all weekend. she was so happy to have it, and i can\u2019t help but wonder how many other people in the audience missed out on getting a cd they would have loved because that guy didn\u2019t try to pitch himself.<\/p>\n

this is the kind of mindset i see many tax practitioners struggle with. they hesitate to market their services or grow their business.<\/p>\n

here\u2019s the thing: if you believe in the work you do, like those jazz guys believe in their music, then you should never be embarrassed to pitch yourself.<\/p><\/blockquote>\n

in fact, if you believe in the work you\u2019re doing, then you have a moral obligation to offer your services to as many people as possible. said another way, you are committing a disservice to your prospects by not helping them to take action and retain you.<\/p>\n

whether you are conducting your initial consultation or working to convert a hot lead into a prospect, remember that your job isn\u2019t to sell something \u2013 your job is to help them take action. if you let a client walk out of your office without retaining you, then their situation will only get direr.<\/p>\n

after the jazz concert, i\u2019m sure a lot of people in the audience spent the next day wishing they had a cd to enjoy that music again, but they had missed out. likewise, people have a lot more to regret when they don\u2019t hire a tax resolution practitioner soon enough.<\/p>\n

clients aren\u2019t paying for your time; they\u2019re paying for the value you deliver to them and your knowledge, and above all else, they are paying for peace of mind. they\u2019re overwhelmed and in trouble and they don\u2019t know how to save themselves. as a tax practitioner, you know what to do, and you will be doing a disservice to your fellow man if you aren\u2019t taking steps to help as many people as possible get out of trouble with the irs. because when someone has an irs problem, not even the smooth sound of dave koz\u2019s saxophone is enough to ease their stress.<\/p>\n","protected":false},"excerpt":{"rendered":"

it’s not just good business, it’s a moral obligation.<\/strong>
\nby michael rozbruch, cpa
\nthe irs audit notice checklist<\/a><\/em><\/p>\n","protected":false},"author":2525,"featured_media":53138,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,3120,3002,2740],"tags":[],"class_list":["post-57010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-pro-member-exclusive","category-special","category-tax-resolution-services"],"acf":[],"yoast_head":"\nfear of success - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" 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