{"id":57009,"date":"2018-12-24t12:00:08","date_gmt":"2018-12-24t17:00:08","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=57009"},"modified":"2019-02-11t12:57:24","modified_gmt":"2019-02-11t17:57:24","slug":"what-do-taxes-and-wedding-dresses-have-in-common","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/12\/24\/what-do-taxes-and-wedding-dresses-have-in-common\/","title":{"rendered":"what do taxes and wedding dresses have in common?"},"content":{"rendered":"

\"smiling<\/a>3 takeaways you can use right now.<\/strong><\/p>\n

by michael rozbruch, cpa<\/i>
\nthe irs audit notice checklist<\/i><\/a><\/p>\n

this past spring, roslyn and i flew out to new york to visit our daughter. erica got engaged over the holidays, which means she and roslyn are in full wedding planning mode. while we were out there visiting, erica scheduled an appointment to look at wedding dresses with roslyn at kleinfeld bridal.<\/p>\n

more:<\/b> 2 emerging industries for tax resolution<\/a> | 6 secrets to getting great testimonials<\/a> | social media\u2019s place in your marketing strategy<\/a> | kpis that accounting firms don\u2019t measure but should<\/a> | 10 tips for maximizing referrals<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

if you haven\u2019t heard of this bridal boutique before, you may have heard of the reality show set there called, \u201csay yes to the dress.\u201d you can google it if not.
\n
\ni didn\u2019t intend to go to kleinfeld myself. my plan was to walk around the city, find a good cigar bar and have a stogie. but i decided to tag along. how often do you get to visit a snooty dress store in nyc, where the staff keep their noses up and try to sell you dresses way outside of your budget? at least, that\u2019s what we thought kleinfeld would be like. instead, roslyn and i were completely wowed by the exceptional customer service.<\/p>\n

when we arrived for our appointment, we were greeted warmly by the two people at the reception area. they offered us water and made sure we were comfortable until our bridal consultant arrived. she and erica talked about what kind of dress erica wanted, what styles she liked and what our budget was. the bridal consultant was so nice and helpful. we never felt rushed or talked down to, and all the dresses she brought erica to try on were well within the budget.<\/p>\n

it was one of the most amazing retail experiences i\u2019ve ever had! we felt really taken care of, and though we only went there for fun, erica ended up leaving with her perfect wedding dress. that\u2019s right. erica really did say yes to the dress.<\/p>\n

after being there in person, i understand how kleinfeld bridal became a world-class bridal store. besides the tv show, a lot of their business comes from referrals, and the outstanding customer service they provide almost guarantees people leave singing their praises. their clever marketing strategy doubles as a lesson in customer service that everyone can learn from. here are three big takeaways from observing kleinfeld:<\/p>\n

1. become a celebrity<\/strong><\/p>\n

one thing i teach is that you need to become the \u201cgo-to\u201d irs problem solver in your local community. what better way to accomplish this than by getting your own radio show or becoming a regular on someone else\u2019s show? this gives you instant credibility as an expert, much like how \u201csay yes to the dress\u201d shows brides around the world that kleinfeld is the<\/strong> wedding dress destination. when you have guru status, prospective clients are much more open to listening to you and that means they are pre-sold and less fee-resistant.<\/p>\n

2. make a great first impression<\/strong><\/p>\n

from the moment we walked into kleinfeld, i could tell this place was different. their reception area was dressed to the nines, and yours should be too. provide comfortable couches and refreshments, have a flat-screen tv playing videos of past clients giving testimonials, and decorate the walls with framed offer in compromise acceptance letters showing how much money you have been able to save clients\u00a0\u2013 with the client names and ssns redacted, of course. make people feel comfortable and let them know they made the right choice by coming in.<\/p>\n

3. no pressure<\/strong><\/p>\n

one of the best parts about kleinfeld was the relaxing experience. there was no high-pressure sales at all. our bridal consultant approached the interaction like she was trying to help us, not trying to sell us something.<\/p>\n

in tax resolution, we are offering our clients the help they need, so they shouldn\u2019t feel like you are trying to pressure them into a sale. learn how to conduct a sales consultation that doesn\u2019t feel like a sales consultation. your initial consultations should be, first and foremost, helpful and conversational.<\/p>\n

wedding dresses and tax problem resolution don\u2019t often overlap, but great customer service is an area everyone can and should excel at. i\u2019m glad i chose to visit kleinfeld myself. i got a great story out of it for you and was there when my daughter found her wedding dress. the wedding is in 2019 \u2013 and i\u2019m sure it\u2019s going to be a great time!<\/p>\n","protected":false},"excerpt":{"rendered":"

3 takeaways you can use right now.<\/strong>
\nby michael rozbruch, cpa
\nthe irs audit notice checklist<\/a><\/em><\/p>\n","protected":false},"author":2525,"featured_media":53138,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2741,3120,2740],"tags":[],"class_list":["post-57009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-checklist","category-pro-member-exclusive","category-tax-resolution-services"],"acf":[],"yoast_head":"\nwhat do taxes and wedding dresses have in common? - 卡塔尔世界杯常规比赛时间<\/title>\n<meta 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