{"id":56707,"date":"2018-12-05t12:00:56","date_gmt":"2018-12-05t17:00:56","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=56707"},"modified":"2018-11-26t21:41:51","modified_gmt":"2018-11-27t02:41:51","slug":"the-21st-century-cpa-firm","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/12\/05\/the-21st-century-cpa-firm\/","title":{"rendered":"the 21st-century cpa firm"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/youngbusinesswomantablet_dollarphotoclub_83452237.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-41978\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/youngbusinesswomantablet_dollarphotoclub_83452237-590x393.jpg\" alt=\"young businesswoman using a tablet\" width=\"424\" height=\"283\" \/><\/a>learning\u00a0how to learn.<\/strong><\/p>\n<p><em>by frank stitely<\/em><br \/>\n<em><a href=\"\/\/www.g005e.com\/shop\/fs18rel\/\" target=\"_blank\" rel=\"noopener\">the relentless cpa<\/a><\/em><\/p>\n<p>our profession is woefully behind state-of-the-art management.<\/p>\n<blockquote><p><b>more:<\/b> <a href=\"\/\/www.g005e.com\/2018\/11\/21\/the-cure-for-commoditization\/\">the cure for commoditization<\/a> | <a href=\"\/\/www.g005e.com\/2018\/11\/13\/ruthlessly-efficient-workflow-management\/\">ruthlessly efficient workflow management<\/a> | <a href=\"\/\/www.g005e.com\/2018\/09\/22\/what-the-value-pricers-get-wrong\/\">what the value-pricers get wrong<\/a> | <a href=\"\/\/www.g005e.com\/2017\/11\/30\/4-amusing-millennial-myths\/\">four amusing millennial myths<\/a> | <a href=\"\/\/www.g005e.com\/2017\/01\/27\/annual-tax-meeting-dead-clients-killed\/\">the annual tax meeting is dead. clients killed it.<\/a> | <a href=\"\/\/www.g005e.com\/2016\/01\/16\/3-rules-for-asking-great-tax-return-questions\/\">3 rules for asking great tax-return questions<\/a><\/p>\n<p class=\"entry-title\"><span style=\"color: #c9990a\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"https:\/\/4f2bur4nuye2cgakm2rm61qk-wpengine.netdna-ssl.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><\/span><\/p>\n<p class=\"entry-title\"><span style=\"color: #c9990a\">exclusively for pro members.\u00a0<a style=\"color: #c9990a\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2018\/12\/05\/the-21st-century-cpa-firm\/\">log in here<\/a>\u00a0or\u00a0<a class=\"external\" style=\"color: #c9990a\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p>have you read anything about agile project management in cpa firms? no? well then, lean in a little.<\/p>\n<p><!--more-->the agile concept first surfaced about 10 years ago in the real world. it\u00a0has yet to break the surface in the cpa world. if you want the best, most up-to-date information on management trends and techniques, you won\u2019t find it in the cpa world.<\/p>\n<p>i\u2019m doing some research on reducing errors on tax returns and other accounting projects. where do you go to find the causes of errors on tax returns? good luck finding anything in the cpa world.<\/p>\n<p>i\u2019m finding the best resources in the medical field. conquering the issue of why tax preparers can\u2019t get tax withholding right is similar to keeping a surgeon from amputating the wrong leg. i\u2019m reading a book on error prevention written by a former submarine captain. when you screw up hundreds of feet deep in the pacific, you die. when a preparer screws up tax withholding, you just kill clients. well, you don\u2019t actually kill them, but they\u2019re dead in terms of coming back next year.<\/p>\n<p>i read or listen to 30 to 40 business books a year. once in a while, i read one about physics or cosmology as a palate cleanser. i love business biographies. if you want to understand business owners, you\u2019ll understand them best after reading about warren buffett, bill gates and steve jobs.<\/p>\n<p>you\u2019ll learn that all successful business owners are narcissists on some level. they focus on their businesses to the exclusion of anything else, including in some cases personal hygiene. work-life balance? you\u2019ll learn that doesn\u2019t happen until you fix your business.<\/p>\n<p>our best business clients are all crazy on some level. they have to be.<\/p>\n<p>you\u2019re crazy too, or you wouldn\u2019t still be in business.<\/p>\n<p>i subscribe to audible.com and listen to dozens of books while suffering through northern virginia traffic. i get through an audible book every few days. most of them are garbage, but about one in five is valuable. i just finished one on negotiation written by a former fbi hostage negotiator. i\u2019m just waiting for the next client to ask me to discount a bill. i\u2019ll make him an offer he can\u2019t refuse.<\/p>\n<p>bombard yourself with ideas. bombard your staff. audible.com is about to become an employee benefit in our firm. if you want new ideas from staff, you must plant the seeds. let your staff do some of the heavy lifting.<\/p>\n<p>it&#8217;s time to reset your expectations. to reimagine\u00a0your firm, you must step outside your normal sources of information. you must learn to evaluate sources of information for credibility.<\/p>\n<p>you must be open to new skills. to attract 21st-century clients, you\u2019ll need new methods to reach them.<\/p>\n<p><strong>millennials hate phone calls.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>learning how to learn.<\/strong><br \/>\n<em>by frank stitely<\/em><br \/>\n<em><a href=\"\/\/www.g005e.com\/shop\/fs18rel\/\" target=\"_blank\" rel=\"noopener\">the relentless cpa<\/a><\/em><\/p>\n","protected":false},"author":1362,"featured_media":56466,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,1908,3120,3002],"tags":[],"class_list":["post-56707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-management","category-pro-member-exclusive","category-special"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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