{"id":56565,"date":"2018-12-08t12:00:23","date_gmt":"2018-12-08t17:00:23","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=56565"},"modified":"2018-12-16t16:17:50","modified_gmt":"2018-12-16t21:17:50","slug":"6-secrets-to-getting-great-testimonials","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/12\/08\/6-secrets-to-getting-great-testimonials\/","title":{"rendered":"6 secrets to getting great testimonials"},"content":{"rendered":"

\"businesswoman<\/a>spread the word about your successes.
\n<\/strong><\/p>\n

by michael rozbruch, cpa<\/i>
\nthe irs audit notice checklist<\/i><\/a><\/p>\n

when marketing your services, obviously credibility is critical to your success. this includes number of years in business, number of clients served, etc.<\/p>\n

more:<\/b> 9 secrets to getting irs penalties removed<\/a> | social media\u2019s place in your marketing strategy<\/a> | kpis that accounting firms don\u2019t measure but should<\/a> | 10 tips for maximizing referrals<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

however, \u201cbelievability\u201d is even more important than \u201ccredibility.\u201d the facts about your business, proprietary systems\/methods, and cases resolved, years in business and so on are important, but not nearly as persuasive as what clients have to say about their real-life experiences with you, benefits realized and skepticism erased.
\n
\ntestimonials are one of the greatest (and least expensive) ways to establish yourself as the expert in your field. testimonials build trust and establish your \u201cbelievability,\u201d which is essential to attracting and \u201cclosing\u201d clients. they give your prospective client actual examples of others you have obtained great results for. they also boost your credibility when the client raves about the positive customer service experience they had with your firm.<\/p>\n

when you come into our lobby, one of the first things prospective clients see and read is our two \u201ctestimonial\u201d books. testimonials create desire and motivation; they foster an emotional connection and remove skepticism, doubts, concerns and objections. testimonials \u201cpre-sell\u201d your prospect. getting a third party to \u201cvouch\u201d for you is essential to growing your practice. testimonials are powerful social proof that we\u2019re making a real difference in our client\u2019s lives!<\/p>\n

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  1. know when to ask for testimonials.<\/strong> obtaining a testimonial at the end of a client\u2019s case is not the only time to ask for one. you should ask for one at different benchmarks in your client\u2019s case. for example, you should ask for a testimonial after you were successful in lifting that wage garnishment or bank levy. they are the most grateful then! another time you should ask for testimonials is at the completion of the tax preparation phase of the engagement, especially if you are preparing multiple years of unfiled returns that resulted in decreasing their original tax liability.<\/li>\n
  2. what are the right questions to ask?<\/strong> here\u2019s a list of questions that we ask our clients. you should frame your questions in such a way to elicit answers that you\u2019ll be able to use in your marketing and advertising. for example:<\/li>\n<\/ol>\n