{"id":56563,"date":"2018-11-17t12:00:00","date_gmt":"2018-11-17t17:00:00","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=56563"},"modified":"2018-11-19t08:51:21","modified_gmt":"2018-11-19t13:51:21","slug":"kpis-that-accounting-firms-dont-measure-but-should","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/11\/17\/kpis-that-accounting-firms-dont-measure-but-should\/","title":{"rendered":"kpis that accounting firms don’t measure but should"},"content":{"rendered":"

\"kpi<\/a>plus 6 to help spot warning signs.
\n<\/strong><\/p>\n

by michael rozbruch, cpa<\/i>
\nthe irs audit notice checklist<\/i><\/a><\/p>\n

successful solo and small firm owners know their kpis like the back of their hand. they realize that the key to generating healthy profit margins, cash flow and to thrive is to \u201cknow thy numbers.\u201d<\/p>\n

more:<\/strong> 10 tips for maximizing referrals<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

most business owners only need to keep track of a few key indicators\u00a0\u2013 which measure the performance of their marketing and sales efforts\u00a0\u2013 to ensure that their firms are prosperous, growing and on the right track.<\/p>\n

keep reading for the most important ones:
\n<\/p>\n

    \n
  1. cpl = cost per lead.<\/strong> divide the total dollars spent on a specific marketing or advertising campaign by the total number of leads derived from that strategy. a good rule of thumb is your cpl should be in the $100-$200 range.<\/li>\n
  2. cpa = cost per acquisition\/new client.<\/strong> divide the total dollars spent on a specific marketing or advertising strategy by the total number of new clients generated by that campaign. a good rule of thumb is your cpa should be in the $700-$1,000 range. remember that each new tax resolution client has a minimum value of $5,000 to you.<\/li>\n
  3. acv = average case value.<\/strong> divide the total value of all new business from a specific strategy by the number of clients\/cases from that campaign. a good rule of thumb is your acv should be in the $5,000-$8,000 range.<\/li>\n
  4. rpl = revenue per lead.<\/strong> divide the total revenue derived from a specific campaign by the total number of leads the campaign generated. a good rule of thumb is your rpl should be in the $1,000 range.<\/li>\n
  5. psr = pipeline size per rep\/salesperson.<\/strong> how many prospective cases\/clients, and the value of those, does each rep have in their pipeline?<\/li>\n
  6. alt = average length of sales cycle\/transaction. <\/strong>divide the total number of new clients\/cases by the number of days it takes from the creation of the lead to closing the sale. a good rule of thumb is your alt should be in the 0- to 30-day range. if your alt is more than 30 days you should revisit the structure of your sales\/closing process.<\/li>\n<\/ol>\n

    the above key performance indicators will tell you how well your marketing is performing at any given point in time. below are kpis that are just as important as they help you spot trends so you can make course corrections before it\u2019s too late.<\/p>\n