{"id":56542,"date":"2018-11-10t12:00:27","date_gmt":"2018-11-10t17:00:27","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=56542"},"modified":"2018-11-12t14:07:54","modified_gmt":"2018-11-12t19:07:54","slug":"10-tips-for-maximizing-referrals","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/11\/10\/10-tips-for-maximizing-referrals\/","title":{"rendered":"10 tips for maximizing referrals"},"content":{"rendered":"

\"\"it doesn’t happen by accident.<\/strong><\/p>\n

by michael rozbruch, cpa
\nthe irs audit notice checklist<\/a><\/em><\/p>\n

if you\u2019re like most people, it\u2019s only when customer service dramatically impresses or exceeds your expectations that you begin to create word-of-mouth advertising and referrals.<\/p>\n

conversely, service has to be really bad before you starting warning people to avoid a company at all costs.\u00a0the thing is, often it only takes one or two \u201clittle touches\u201d to create exceptional service.<\/p>\n

<\/p>\n

some examples, the omni hotel in downtown chicago is known for its extra touches. for instance, a guest traveling with young children receives a rolling backpack filled with toys, books and fun things to do for their kids upon arrival and milk and cookies at bedtime. the doorman knows guests\u2019 names, high-fives kids as they come in and goes the extra mile to get guests what they need.<\/p>\n

 <\/p>\n

not too long ago, a friend of mine told me about someone she knew who had her car serviced by toyota. she needed her headlight changed, which unexpectedly ended up being a rather pricey repair because of the labor involved to replace it. her service handler found additional items that needed to be repaired and did them for her at no charge, had her car washed and vacuumed and gave what she described as \u201cextra attention to every detail.\u201d despite the unexpected hefty price tag, she was much more focused on the great service she had \u2013 going so far as to say that it was the best service experience she\u2019d ever had at a car dealer.<\/p>\n

the little things that omni and toyota do set them apart from competitors and encourage people to talk about them \u2013 which creates referrals.<\/p>\n

dan kennedy suggests you adopt the idea of doing \u201clittle things\u201d in your own business. these little things can make a big difference in your word-of-mouth advertising and referral campaign \u2013 and ultimately in your bottom line. here are some tips for getting the most out of this idea:<\/p>\n

    \n
  1. make it a priority. as dan kennedy said in his article, \u201cthe quickest way to double your business or professional practice (without spending a dollar)\u201d, you and your staff must make this a priority or it won\u2019t happen.<\/li>\n
  2. become a serious student of word-of-mouth advertising. look for the \u201clittle things\u201d other businesses do that make you want to talk about them and note when people tell you about positive experiences they\u2019ve had. is it something you can adapt to your business?<\/li>\n
  3. define your customers\u2019 expectations and set up a plan to exceed those expectations. create a list of what your customer expects, then continually amend and add to that list as your understanding of your customers grows.<\/li>\n
  4. rate your business or professional practice on your workplace environment. dan kennedy suggests you rate your environment on the five senses: sight, sound, smell, touch and taste.<\/li>\n
  5. are there things you could do to improve any of these that would create a better environment that might get people talking about you?<\/li>\n
  6. for example, an eye doctor created a \u201ckid zone\u201d separate from his regular waiting room complete with kid movies, a video game, kid books and games. a dental practice offers earphones to their patients so they can listen to music and block out the sound of the drill while the dentist is working on their teeth. a hairdresser offers an assortment of drinks including wine, specialty coffees and teas, and always has a plate of cookies out for their clients.<\/li>\n
  7. continually look for new ways to exceed customer expectations. create a suggestion box and ask employees for ideas. try new ideas to see if they elicit a reaction from your customers and get them talking about you. always look for ways to adapt ideas you observe other businesses doing.<\/li>\n
  8. implement the \u201clittle things idea\u201d program. ask each employee to do one \u201clittle thing\u201d that goes above and beyond your customers\u2019 expectations in order to exceed them.<\/li>\n
  9. ask your customers. use surveys, questionnaires, conversation, etc. to ask your customers about what they need, want, like and don\u2019t like. make improvements based on the feedback you receive.<\/li>\n
  10. measure the success of your word-of-mouth advertising. keep track of the total number of referrals you get and the percentage of your customers who give you referrals.<\/li>\n<\/ol>\n

    walt disney said, \u201cdo what you do so well that people can\u2019t resist telling others about you.\u201d when you look for ways to make your customer service stand out, chances are you\u2019ll instantly increase your word-of-mouth advertising and referrals. what \u201clittle things\u201d do you do in your business or professional practice? what ideas can you \u201cborrow\u201d from other businesses?<\/p>\n","protected":false},"excerpt":{"rendered":"

    it doesn’t happen by accident.<\/strong>
    \nby michael rozbruch, cpa
    \n    the irs audit notice checklist<\/a><\/em><\/p>\n","protected":false},"author":2525,"featured_media":53138,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2741,2271,3120,3002,1906],"tags":[],"class_list":["post-56542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-checklist","category-marketing","category-pro-member-exclusive","category-special","category-tax-practice"],"acf":[],"yoast_head":"\n10 tips for maximizing referrals - 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