{"id":56223,"date":"2018-10-21t09:22:41","date_gmt":"2018-10-21t13:22:41","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=56223"},"modified":"2018-10-31t14:19:21","modified_gmt":"2018-10-31t18:19:21","slug":"marketing-products-vs-service-hours","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/10\/21\/marketing-products-vs-service-hours\/","title":{"rendered":"when you&#8217;re selling product, not hours"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/marketing_z1ubgwpo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-50525\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/marketing_z1ubgwpo-424x283.jpg\" alt=\"word &quot;marketing&quot; highlighted above other words\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/marketing_z1ubgwpo-424x283.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/marketing_z1ubgwpo.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/marketing_z1ubgwpo.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/marketing_z1ubgwpo.jpg 648w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>winning in niches gets easier, too.<\/strong><\/p>\n<p><i>by jody padar<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/radical-success\/\"><i>from success to significance: the radical cpa guide<\/i><\/a><\/p>\n<p>product marketing is so different than selling service hours. it\u2019s easier to teach to your employees.<\/p>\n<blockquote><p><b>more on radicalism:<\/b> <a href=\"\/\/www.g005e.com\/2018\/10\/06\/top-20-social-media-hacks-to-build-your-business\/\">top 20 social media hacks to build your business<\/a> | <a href=\"\/\/www.g005e.com\/2018\/08\/30\/boundaries-in-a-social-and-mobile-world\/\">four rules for setting boundaries in a social and mobile world<\/a> | <a href=\"\/\/www.g005e.com\/2018\/08\/19\/blockchain-the-basics\/\">blockchain: the basics<\/a> | <a href=\"\/\/www.g005e.com\/2018\/08\/05\/technology-transparency-transformation\/\">technology + transparency = transformation<\/a> | <a href=\"\/\/www.g005e.com\/2018\/07\/06\/5-ways-to-create-a-more-diverse-and-inclusive-workplace\/\">5 ways to create a more diverse and inclusive workplace<\/a> | <a href=\"\/\/www.g005e.com\/2018\/05\/28\/goals-goals-goals\/\">goals, goals, goals<\/a> | <a href=\"\/\/www.g005e.com\/2018\/05\/19\/happy-tax-need-know-name\/\">happy tax: why you need to know its name<\/a> | <a href=\"\/\/www.g005e.com\/2018\/04\/15\/product-management-meets-strategy\/\">product management meets strategy<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2018\/10\/21\/marketing-products-vs-service-hours\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>why? because there are advantages to selling a product.<br \/>\n <a href=\"\/\/www.g005e.com\/2018\/10\/21\/marketing-products-vs-service-hours\/#more-56223\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  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linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2018%2f10%2f21%2fmarketing-products-vs-service-hours%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20when%20you&#8217;re%20selling%20product,%20not%20hours&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2018\/10\/21\/marketing-products-vs-service-hours\/\" title=\"email this: when you&#8217;re selling product, not hours \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/marketing_z1ubgwpo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-50525\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/marketing_z1ubgwpo-424x283.jpg\" alt=\"word &quot;marketing&quot; highlighted above other words\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/marketing_z1ubgwpo-424x283.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/marketing_z1ubgwpo.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/marketing_z1ubgwpo.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/marketing_z1ubgwpo.jpg 648w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>winning in niches gets easier, too.<\/strong><\/p>\n<p><i>by jody padar<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/radical-success\/\"><i>from success to significance: the radical cpa guide<\/i><\/a><\/p>\n<p>product marketing is so different than selling service hours. it\u2019s easier to teach to your employees.<\/p>\n<blockquote>\n<p><b>more on radicalism:<\/b> <a href=\"\/\/www.g005e.com\/2018\/10\/06\/top-20-social-media-hacks-to-build-your-business\/\">top 20 social media hacks to build your business<\/a> | <a href=\"\/\/www.g005e.com\/2018\/08\/30\/boundaries-in-a-social-and-mobile-world\/\">four rules for setting boundaries in a social and mobile world<\/a> | <a href=\"\/\/www.g005e.com\/2018\/08\/19\/blockchain-the-basics\/\">blockchain: the basics<\/a> | <a href=\"\/\/www.g005e.com\/2018\/08\/05\/technology-transparency-transformation\/\">technology + transparency = transformation<\/a> | <a href=\"\/\/www.g005e.com\/2018\/07\/06\/5-ways-to-create-a-more-diverse-and-inclusive-workplace\/\">5 ways to create a more diverse and inclusive workplace<\/a> | <a href=\"\/\/www.g005e.com\/2018\/05\/28\/goals-goals-goals\/\">goals, goals, goals<\/a> | <a href=\"\/\/www.g005e.com\/2018\/05\/19\/happy-tax-need-know-name\/\">happy tax: why you need to know its name<\/a> | <a href=\"\/\/www.g005e.com\/2018\/04\/15\/product-management-meets-strategy\/\">product management meets strategy<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2018\/10\/21\/marketing-products-vs-service-hours\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p>why? because there are advantages to selling a product.<br \/>\n <a href=\"\/\/www.g005e.com\/2018\/10\/21\/marketing-products-vs-service-hours\/#more-56223\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2018%2f10%2f21%2fmarketing-products-vs-service-hours%2f&amp;t=when+you%e2%80%99re+selling+product%2c+not+hours'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) 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href=\"mailto:?subject=cpa%20trendlines%20:%20when%20you&#8217;re%20selling%20product,%20not%20hours&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2018\/10\/21\/marketing-products-vs-service-hours\/\" title=\"email this: when you&#8217;re selling product, not hours \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":1333,"featured_media":53624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,2278],"tags":[1148,1402,2171,570],"class_list":["post-56223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","category-radical","tag-change","tag-innovation","tag-radical","tag-strategy","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>when you&#039;re selling product, not hours - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2018\/10\/21\/marketing-products-vs-service-hours\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"when you&#039;re selling product, not hours - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2018\/10\/21\/marketing-products-vs-service-hours\/\" \/>\n<meta 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