{"id":5566,"date":"2010-01-20t06:47:32","date_gmt":"2010-01-20t10:47:32","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=5566"},"modified":"2024-11-19t21:48:58","modified_gmt":"2024-11-20t02:48:58","slug":"three-key-ways-to-think-like-a-client","status":"publish","type":"post","link":"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/","title":{"rendered":"three key ways to think like a client"},"content":{"rendered":"<p><strong>they&#8217;re thinking &#8220;short-term.&#8221; do you know what that means and how to use it?<\/strong><\/p>\n<p>a huge 45% of small business owners consider their focus to be short-term rather than long-term. additionally, when the <a href=\"http:\/\/executiveboard.com\" target=\"_blank\">executive board<\/a> asked business owners what they consider to be &#8220;short-term,&#8221; 50% of them said one to three months.<\/p>\n<figure id=\"attachment_5565\" class=\"thumbnail wp-caption aligncenter\" style=\"width: 282px\"><span><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5565 \" title=\"what do you consider short term -- smb\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/01\/jan19img1-1-282x300.jpg\" alt=\"source: executive board\" width=\"282\" height=\"300\" \/><\/span><figcaption class=\"caption wp-caption-text\">source: executive board<\/figcaption><\/figure>\n<p>so how can accountants use this &#8220;focus&#8221; to capture business owners&#8217; attention? the executive board advises:<\/p>\n<ol>\n<li><strong>keep it fresh: <\/strong>because half of small businesses think short-term, practitioners should tweak positioning every three months to keep their messaging fresh. emphasize a different service in each communication, consistent with the time of year.<\/li>\n<li><strong>take a short-term focus yourself:<\/strong> in advertising and communications with small business owners, emphasize the short-term advantage or financial benefit of your service as opposed to stressing the long-term advantage.<\/li>\n<li><strong>contact business owners quarterly:<\/strong> contact your existing customers four to six times yearly to keep your brand top-of-mind, especially in your email campaigns (business owners&#8217; favorite method of communication from suppliers).<\/li>\n<\/ol>\n<p>aligning your marketing with the mindsets of small business owners is important in ensuring that it resonates with them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>they&#8217;re thinking &#8220;short-term.&#8221; do you know what that means and how to use it? a huge 45% of small business owners consider their focus to be short-term rather than long-term. additionally, when the executive board asked business owners what they &hellip; <a href=\"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/\">continued<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1905,5],"tags":[79,127,216,227],"class_list":["post-5566","post","type-post","status-publish","format-standard","hentry","category-clients-and-service","category-outlook","tag-marketing","tag-clients","tag-sales","tag-small-business"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>three key ways to think like a client - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"three key ways to think like a client - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2010-01-20t10:47:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-20t02:48:58+00:00\" \/>\n<meta property=\"og:image\" content=\"\/\/www.g005e.com\/wp-content\/uploads\/2010\/01\/jan19img1-1-282x300.jpg\" \/>\n<meta name=\"author\" content=\"卡塔尔世界杯常规比赛时间 research\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"卡塔尔世界杯常规比赛时间 research\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/\"},\"author\":{\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/70003c21b905f4c1c310d3b42f1b2149\"},\"headline\":\"three key ways to think like a client\",\"datepublished\":\"2010-01-20t10:47:32+00:00\",\"datemodified\":\"2024-11-20t02:48:58+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/\"},\"wordcount\":201,\"commentcount\":1,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/#primaryimage\"},\"thumbnailurl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2010\/01\/jan19img1-1-282x300.jpg\",\"keywords\":[\"marketing\",\"new clients\",\"sales\",\"small business\"],\"articlesection\":[\"client service opportunities\",\"outlook &amp; analysis\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/\",\"url\":\"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/\",\"name\":\"three key ways to think like a client - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"primaryimageofpage\":{\"@id\":\"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/#primaryimage\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/#primaryimage\"},\"thumbnailurl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2010\/01\/jan19img1-1-282x300.jpg\",\"datepublished\":\"2010-01-20t10:47:32+00:00\",\"datemodified\":\"2024-11-20t02:48:58+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/\"]}]},{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/#primaryimage\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/01\/jan19img1-1.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/01\/jan19img1-1.jpg\",\"caption\":\"source: executive board\"},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"client service opportunities\",\"item\":\"\/\/www.g005e.com\/category\/growth\/clients-and-service\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"three key ways to think like a client\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/70003c21b905f4c1c310d3b42f1b2149\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/04\/cpat_icon_300w-96x96.png\",\"contenturl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/04\/cpat_icon_300w-96x96.png\",\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"description\":\"卡塔尔世界杯常规比赛时间 delivers the freshest research and analysis in the tax, accounting, and finance professions. we call it \\\"actionable intelligence\\\" for your firm, your business, your clients, and your career.\",\"url\":\"\/\/www.g005e.com\/author\/cpa-trendlines-research\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"three key ways to think like a client - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/","og_locale":"en_us","og_type":"article","og_title":"three key ways to think like a client - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2010-01-20t10:47:32+00:00","article_modified_time":"2024-11-20t02:48:58+00:00","og_image":[{"url":"\/\/www.g005e.com\/wp-content\/uploads\/2010\/01\/jan19img1-1-282x300.jpg","type":"","width":"","height":""}],"author":"卡塔尔世界杯常规比赛时间 research","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"卡塔尔世界杯常规比赛时间 research","est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/"},"author":{"name":"卡塔尔世界杯常规比赛时间 research","@id":"\/\/www.g005e.com\/#\/schema\/person\/70003c21b905f4c1c310d3b42f1b2149"},"headline":"three key ways to think like a client","datepublished":"2010-01-20t10:47:32+00:00","datemodified":"2024-11-20t02:48:58+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/"},"wordcount":201,"commentcount":1,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"image":{"@id":"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/#primaryimage"},"thumbnailurl":"\/\/www.g005e.com\/wp-content\/uploads\/2010\/01\/jan19img1-1-282x300.jpg","keywords":["marketing","new clients","sales","small business"],"articlesection":["client service opportunities","outlook &amp; analysis"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/","url":"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/","name":"three key ways to think like a client - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"primaryimageofpage":{"@id":"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/#primaryimage"},"image":{"@id":"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/#primaryimage"},"thumbnailurl":"\/\/www.g005e.com\/wp-content\/uploads\/2010\/01\/jan19img1-1-282x300.jpg","datepublished":"2010-01-20t10:47:32+00:00","datemodified":"2024-11-20t02:48:58+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/"]}]},{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/#primaryimage","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/01\/jan19img1-1.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/01\/jan19img1-1.jpg","caption":"source: executive board"},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"client service opportunities","item":"\/\/www.g005e.com\/category\/growth\/clients-and-service\/"},{"@type":"listitem","position":3,"name":"three key ways to think like a client"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/70003c21b905f4c1c310d3b42f1b2149","name":"卡塔尔世界杯常规比赛时间 research","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"\/\/www.g005e.com\/wp-content\/uploads\/2022\/04\/cpat_icon_300w-96x96.png","contenturl":"\/\/www.g005e.com\/wp-content\/uploads\/2022\/04\/cpat_icon_300w-96x96.png","caption":"卡塔尔世界杯常规比赛时间 research"},"description":"卡塔尔世界杯常规比赛时间 delivers the freshest research and analysis in the tax, accounting, and finance professions. we call it \"actionable intelligence\" for your firm, your business, your clients, and your career.","url":"\/\/www.g005e.com\/author\/cpa-trendlines-research\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/5566","targethints":{"allow":["get"]}}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=5566"}],"version-history":[{"count":1,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/5566\/revisions"}],"predecessor-version":[{"id":135716,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/5566\/revisions\/135716"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=5566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=5566"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=5566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}