{"id":5566,"date":"2010-01-20t06:47:32","date_gmt":"2010-01-20t10:47:32","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=5566"},"modified":"2015-10-23t03:36:20","modified_gmt":"2015-10-23t07:36:20","slug":"three-key-ways-to-think-like-a-client","status":"publish","type":"post","link":"\/\/www.g005e.com\/2010\/01\/20\/three-key-ways-to-think-like-a-client\/","title":{"rendered":"three key ways to think like a client"},"content":{"rendered":"

they’re thinking “short-term.” do you know what that means and how to use it?<\/strong><\/p>\n

a huge 45% of small business owners consider their focus to be short-term rather than long-term. additionally, when the executive board<\/a> asked business owners what they consider to be “short-term,” 50% of them said one to three months.<\/p>\n

\"source:<\/span>
source: executive board<\/figcaption><\/figure>\n

so how can accountants use this “focus” to capture business owners’ attention? the executive board advises:<\/p>\n

    \n
  1. keep it fresh: <\/strong>because half of small businesses think short-term, practitioners should tweak positioning every three months to keep their messaging fresh. emphasize a different service in each communication, consistent with the time of year.<\/li>\n
  2. take a short-term focus yourself:<\/strong> in advertising and communications with small business owners, emphasize the short-term advantage or financial benefit of your service as opposed to stressing the long-term advantage.<\/li>\n
  3. contact business owners quarterly:<\/strong> contact your existing customers four to six times yearly to keep your brand top-of-mind, especially in your email campaigns (business owners’ favorite method of communication from suppliers).<\/li>\n<\/ol>\n

    aligning your marketing with the mindsets of small business owners is important in ensuring that it resonates with them.<\/p>\n