{"id":55379,"date":"2018-07-13t10:26:47","date_gmt":"2018-07-13t14:26:47","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=55379"},"modified":"2018-07-14t10:38:14","modified_gmt":"2018-07-14t14:38:14","slug":"why-tracking-urls-are-so-important","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/07\/13\/why-tracking-urls-are-so-important\/","title":{"rendered":"why tracking urls are so important"},"content":{"rendered":"
by becky livingston<\/i> if you\u2019re creating content and sharing it anywhere online, consider using a url tracking code to help you identify where links to your website are coming from, i.e., source\/medium and\/or all campaigns in google analytics.<\/p>\n more:<\/strong> crafting effective landing pages<\/a> | how to research keywords<\/a> | what goes into a buyer persona?<\/a> | 3 big seo changes<\/a> | how long does it take to rank?<\/a> | what is seo and why is it important?<\/a> first, let’s use a url builder. enter the url you want to track and add parameters that will help to determine where the website click came from, in the example below a click from twitter.<\/p>\n as shown below, use the original blog link; the campaign source, i.e., blog; the campaign medium, which could be a social media platform, advertising platform, email, etc.; and the campaign or name of the content you want to track. that campaign name will show up in the website analytic, telling you where the link to your website came from and by the content piece.<\/p>\n tip: when completing fields, do not use spaces between words; rather, use a dash.<\/p><\/blockquote>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n in addition to being able to track campaigns by using tracking codes, there are several other advantages, including:<\/p>\n allowing you to track ppc and cpc campaign links and how keywords perform, when the campaign term field is used.<\/p>\n<\/a>4 specific benefits.<\/strong><\/p>\n
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\ngoogle\u2019s url builder is located at https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/<\/a>.<\/p>\n<\/a><\/p>\n
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benefits of url tracking codes<\/h3>\n
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